Xiaomi to expand operations in India; keeps legal issues aside

China based smartphone firm Xiaomi has comprehensive plans to expand its operations in India, keeping aside the legal challenges faced over patent issues.
Xiaomi to expand operations in India; keeps legal issues aside

 New Delhi: China based smartphone firm Xiaomi has comprehensive plans to expand its operations in India, keeping aside the legal challenges faced over patent issues, says a PTI report. The company has recently launched its new flagship phones to compete with iPhone-6 at almost half the price.

Commenting on the company plans, Hugo Barra, Vice President Xiaomi,  ‘Xiaomi sold a million phones in India last year, will launch its most successful model Mi-4 as it has become highly successful in Chinese and other international markets.’

"India is quickly becoming our most important market outside China. If you think about considering the size of the population and how large, the IT educated population is, we are naturally attracted to India because we tend to speak to geeks more than any other brand," he said, adding, "India could become our most important market anywhere in the world."

 "We are just getting started in India. We brought so far four different phones. We are going to do lot more and will bring all of our products ... like the new box mini, headphones, air purifier and TV. All these products we firmly intend to bring to India," he said, allaying concerns that being a Chinese company it faced problems in India.

 Over patents issue, Barra said, "Every company in this industry has to go through the same drill. We like everybody else are going through that," and added that the Delhi court has allowed his company to sell its devices. Besides, all our plans for 2015, including bringing more devices to India, setting up exclusive centres, setting up own R&D centre will continue as it is.”

 Xiaomi's founder, CEO Lei Jun launched two Mi Note phones which he claimed will challenge iPhone 6 and 6 plus in looks, size and in camera quality.

 Besides, these smartphones are priced at 2,299 yuan (Rs 23,000) for the 16GB model, and the 64GB model of the Xiaomi Mi Note will be priced at 2,799 yuan (roughly Rs 27,900) way to affordable as compared to Apple handsets.

 However, the company has not launched these models for the Indian market.

‘Besides, Xiaomi currently markets its phones in India through Flipkart e-commerce platform is planning to launch a platform of its own called Mi.com, through which it plans to sell its phones and other products in India in the future,’ Barra went on to add.

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