E-retailers follows O2O model to cut down on logistics cost. Encouraged local retailers for sourcing and delivery, hence cutting warehouse requirements of the company. Targets Rs. 17,000 crores by the end of FY '20
Interaction and communication-based shopping is emerging as trend to look forward. As per the industry data, online resellers space has been projected to grow to $48 Bn-$60 Bn by 2022 driving the wave of social commerce.
As per reports, the customer posted a picture of this vegetable biriyani plate with caterpillar on Twitter and filed a complaint in Greater Hyderabad Municipal Corporation (GHMC), who fined the store for Rs 11,500.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
With the demand for refurbished or second-hand smartphones predicted to grow by up to 27% in the coming two years, Togofogo wants to significantly capture the offline market through an organized channel.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.