Setting up shop: empowering small retailers and kiranas
2Min Read
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Operations
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Retail business has multi-faculties to operate like retail store operations. Indian Retailer provides news of how to operate retail management.
How retail merchandising is getting a Tech Facelift?
6Min Read
A retail biz means lots and lots of data and in fact, a continuous stream of data.
How machine learning is enabling data driven retail transformation?
3Min Read
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
Blockchain set to supercharge global supply chains by 2025
3Min Read
7% of the leading organizations in India are investing in Blockchain implementation.
Unlock the Potential of the Personalized Supply Chain
2Min Read
The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.
How marketing automation platforms are transforming Retail Sector?
4Min Read
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
Top 5 trends of IT deployment in HR functions of retail companies
2Min Read
According to the research, the biggest challenge that stands in the way of this adoption is disjointed technology & systems within retail enterprises.
How to connect with customers?
3Min Read
In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brands commitment to environmental conservation, animal welfare, and human rights.
Ecommerce Companies Losing Money Because 45% of Indians Ditch Their Shopping Cart: SAP Study
2Min Read
The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.
How brands are experimenting with newer ways to customer loyalty?
4Min Read
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
Adapting Marketing to the Customer Lifecycle in Fashion Retail
5Min Read
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Driving growth in retail through Organised Logistics
4Min Read
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
3 tips to have perfect Size Guide for your ecommerce website!
2Min Read
It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.
4 case studies that prove future lies in experiential retail
3Min Read
Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.
How Blockchain is transforming the supply chain and logistics industry?
4Min Read
A Blockchain is a distributed database that maintains an ever-growing list of records called blocks.
How Apple, Lush are harnessing customer first approach in the changing world?
4Min Read
Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.
How Chat Bots handling customers in Retail
3Min Read
Chat Bots can simulate a human interaction by understanding a users queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
Top 4 best practices of brand reputation management
1Min Read
Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arent buying it, none of your branding efforts matter
Top 4 tips to leverage maximum from influencer marketing!
3Min Read
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
5 fool-proof tips to deal with negative digital reviews!
4Min Read
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
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