In a society which is driven by endless materialistic needs and a never ending desire for possessing something new every other day, shoplifting is a concern which retailers have to deal with each passing day
Loss Leader strategy has always been used successfully by all categories of retailers all over the world. Sometime it is used to increase the footfall inside the store or to market a newly launched product
In retail, you face challenges of understanding, as far as possible, the net profitability and cost-to-serve by product and other dimensions (channel, supply chain route, customer, and vendor). Profit differs widely by many factors.
Contests catch the frenzy of customers instantly. It is an effective guerrilla marketing technique which ensures high gains with little injection of investment. What goes behind it and what it does for your business? Let us find out