Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brands commitment to environmental conservation, animal welfare, and human rights.
The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
Chat Bots can simulate a human interaction by understanding a users queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arent buying it, none of your branding efforts matter
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.
With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.
To be noted, India has 260 mn registered students, 1.5 mn schools and 8 lakh colleges. In the next three years it is an estimate that about 1 lakh schools will open in India, so the opportunity for writing instruments is high in India.
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.