All companies regardless of their age and size should validate their product. Validation fosters quality, which is essential for both established businesses seeking to retain clients and for fledgling startups seeking to gain clients.
Online players like a Xiaomi or Myntra or a First Cry, all opening up brick and motor stores is a sign of retail growth. Therefore, there is a huge opportunity for manpower and training organizations to latch on to this opportunity.
Right from its initial days in India in 2014, Amazon has been experimenting with various supply chain initiatives to improve last mile performance and reduce cost, while delivering consumer convenience in the process.
ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.
The touch & feel mode in many categories cannot be eliminated, especially before making a final decision. Therefore, retailers and brands are progressively inching towards innovation to react to the smallest buying cues left by a potential buyer.