Poultry and frozen vegetarian products maker Godrej Tyson Foods plans to invest around Rs 8-10 crore in creating chillers and freezers in the next couple of years.
"We do not find chillers of -20 degrees in any shops. So the last mile infrastructure of cold chains is a big challenge for us," Godrej Tyson Foods Ltd (GTFL) Chief Operating Officer Arabind Das told reporters.
He was speaking at the launch of GTFL Yummiez's 'Mumbai Vada' and 'New Chicken Nuggets' here in the city today.
"In the last three years our investment has gone into the chiller and freezers which amounts to Rs six to eight crore. And in the next two to three years we are aiming to invest Rs eight to ten crore solely in the last mile purpose," Das said.
"In fact, we are designing freezers with less power consumption capacity and less maintenance-cost," he said.
The GTFL, a 49:51 JV between Godrej Agrovet Ltd and US-based Tyson Foods Inc, also aims to enter the breakfast segment with mostly sausages, meat loaves.
"The breakfast segment will be a refresh and re-launch of our cold cut segment. The pricing will be quite affordable and will be targeting the breakfast on the move or for the office-going segment," Das said.
"Our idea is to bring in more variety in the segment and the target customers are those on the move," he said.