Govt launches toll free No for perishable food transporters
Govt launches toll free No for perishable food transporters
New Delhi: In order to bring down losses of perishable food items in transit, the government today launched a toll free helpline number to provide assistance to refrigerated transporters stuck in the middle of highways and ensure smooth movement of such items to markets. 
 
The toll free calls will be handled by Mumbai-based Reefer Vehicle Call-in Centre (RVC), set up jointly by the government's National Centre for Cold-Chain Development (NCCD) and Mahindra Logistics. 
 
The facility (toll no:18002676223) is available 24x7 for all transport operators of horticultural, livestock, dairy, pharmaceutical and other refrigerated goods. 
 
"The essential link between source and markets is refrigerated transport, which face several bottleneck and challenges. The e-governance initiative is a step towards improving connectivity of farm produce," Agriculture Minister Radha Mohan Singh told reporters after the launch here. 
 
RVC will serve as a single point telephonic contact for recording all forms of in-transit bottlenecks to transport the perishables, he said. 
 
The RVC will help create a database of bottlenecks and "the response generated from this exercise will help devise long term plans and policies to alleviate bottlenecks and thus also help in controlling inflation in perishable goods," he added. 
 
"The information can also help transporters to re-route trips away from critical zones and improve service options for refrigerated transport services. This will also help future development of other modes of long haul transport of farm produce," NCCD CEO Pawanexh Kohli said. 
 
Normally, the delay in movement of reefer vehicles is caused due to reasons such as long-toll lines, document verification and in some parts due to crime. 
 
"RVC will help in identifying en-route delays for reefer transporters and will also help in long term corrective actions to redress in-transit delays," he added. 
 
According to official data, the country has around 7,000 to 8,000 actively refrigerated trucks handling 3.6 million tonnes of perishable items. 
 
At present, only two per cent of the country's total vegetable and fruits of 270 million tonnes is transported in refrigerated trucks.
 
 
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D2C Impact on Natural Skincare Sales: Exploring How Direct-To-Consumer Models Affect The Sales Of Natural Skincare, Emphasising Engagement
D2C Impact on Natural Skincare Sales: Exploring How Direct-To-Consumer Models Affect The Sales Of Natural Skincare, Emphasising Engagement
 

In the ever-changing landscape of the skincare industry, the rise of Direct-to-Consumer (D2C) models has been a transformative force, reshaping the way natural skincare products are sold and experienced. The fascinating world of  (D2C) marketing has had a profound impact on natural skincare sales, centered around the key element of customer engagement.

Lifting The Curtain: Enhanced Transparency: Transparency and sustainability have become critical for conscious consumers seeking for natural skincare solutions. D2C brands, equipped with the ability to communicate directly with their target audience, have the opportunity to showcase their meticulous sourcing practices, manufacturing ethics, and commitment to sustainability. This not only aligns with the values of environmentally conscious consumers but also develops a sense of trust and authenticity.

Tailoring Customer’s Skincare Journeys: D2C models build direct communication channels, allowing brands to offer their customers a personalized and customized experience. Through engaging interactions, brands gain insight into individual preferences, skin concerns, and feedback. This personal touch fosters a sense of connection, converting a transaction into a relationship. The skincare journey is transformed into a one-of-a-kind and personalized experience that resonates strongly with customers.

Building A Skincare Community: D2C brands thrive on community building, cultivating an environment where customers feel valued and connected. Exclusive benefits, early access to new products, special discounts, and loyalty rewards programs are the foundation of establishing a skincare community. This increases customer retention and also converts customers into brand advocates, which starts a chain reaction of positive word-of-mouth marketing.

Overcoming Geographical Barriers: Natural skincare brands that use direct-to-consumer methods are no longer constrained by traditional retail limitations. Brands can reach a broader audience, including those in remote areas, by moving beyond physical stores towards online platforms. The virtual shelf space has no boundaries, making it accessible to all those looking for high-quality natural skincare solutions.

Data-Driven Marketing:  In the age of analytics, direct-to-consumer brands use data to understand the nuances of customer preferences, behaviors, and purchasing patterns. This wealth of data is an extremely effective tool for targeted advertising and strategic marketing. Brands can create compelling campaigns that resonate with their customers and foster a deeper connection by acquiring a detailed understanding of their audience.

The Backbone of Brand Credibility: Trust is the backbone of successful direct-to-consumer natural skincare sales. Positive feedback, customer loyalty, and word-of-mouth recommendations increase a brand's credibility. When customers believe in the efficacy and quality of the products, trust increases. D2C models strengthen trust by promoting direct communication and community engagement, laying the foundation for long-term success.

The Online Advantage Offers Maximum Reach at Lower Prices: Online platforms and targeted marketing strategies enable D2C brands to reach a wide range of demographics and geographic locations. The low cost of online channels allows for maximum visibility, propelling brands into untapped markets and increasing market reach while eliminating the constraints of traditional retail overheads.

Real-Time Feedback Loops: Direct sales channels allow brands to create real-time feedback loops with their customers. This process of continual improvement enables brands to improve their products and services in response to community preferences and needs. The dialogue between brand and consumer grows into a dynamic collaboration, ensuring that skincare offerings evolve according to customer expectations.

Subscription Services: Subscription models are emerging as a strategic play for direct-to-consumer natural skincare brands. Brands can secure a steady stream of revenue by offering subscription services, as customers commit to receiving products regularly. This not only ensures consistent sales and cash flow but also strengthens the brand's relationship with its subscribers, ultimately leading to a loyal customer base.

Social Media Influence: Influencers have a significant influence on consumers in today's social media age. D2C natural skincare brands can tap into this power by collaborating with influencers who authentically represent their brand's values. User-generated content (UGC) which demonstrates real people using the brand's products is valuable social proof. Utilizing this content across social media platforms and the brand's website creates a compelling narrative that appeals to potential customers.

Conclusion: Direct-to-consumer (D2C) models have a significant impact on natural skincare sales. Enhanced transparency, personalized experiences, community building, increased accessibility, data-driven marketing, trust-building, online reach, feedback loops, subscription services, and social media influence all contribute to a shift in the way consumers perceive and interact with natural skincare brands. As brands navigate this transformative landscape, the key is to harness the power of direct-to-consumer models to not only sell products but also build long-term relationships with a community of skincare enthusiasts. The future of natural skincare sales is more than just a transaction; it's an immersive experience in which brands and consumers interact to create a narrative of beauty, authenticity, and sustainability.

 

Authored By

Himan

Himanshu Sharma, Co-founder & Managing Director, ORGATRE

 

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