Myntra launches campaign advocating Sports

Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements.
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Myntra, one of India's leading destinations for fashion and lifestyle, has started a campaign showcasing its depth and range of sports apparel and footwear.

Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called 'assisted shopping', where customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

The TVC was conceptualized and produced by Taproot Dentsu.

Gunjan Soni, CMO and Head - International Brands Business, Myntra, said, "Sportswear has been growing at 45 percent YoY and is one of the largest categories on Myntra. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign."

Ayesha Ghosh, General Manger, Taproot Dentsu, said, "To launch their sport offering, we felt this route works best, as it covers the A-Z of sport and makes for an interesting way to display the sheer number of sporting brands that are available on Myntra. While not the focus of the story, the service aspects of assisted shopping and shoe finder technology convey the required expertise for Myntra to take the high ground on sport."

Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, "We live in a world where more and more people are exploring and enjoying sports and fitness-related activities. Our campaign has a simple message, delivered in a light-hearted way, to encourage this growing trend. And Myntra Sport has everything anyone needs to keep going, once they decide to get going.”

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