Retailers, both big and small, have made inroads to the cyber world for setting up virtual shops to reach out to their customers. While some have hit the road successfully, some are still struggling. There are issues, which may seem trivial but need to be addressed for this marketing initiative to play to its full potential. Here’s how you can ensure better functioning of your website and redeem pennies that were lost.
Beautify but simplify
The best way to attract a customer’s attention is to create attractive displays. This rule doesn’t only apply to the brick and mortar stores but also the virtual ones. However, making it attractive doesn’t imply stuffing with clutter. The ideology for a website’s success is to make it attractive yet simple. A clutter-free website is easy to access and provides a memorable shopping experience to its customers; the reason enough for them to visit again. But whatever you do, do not compromise with the security. Customers value security more than anything else for making online transactions or sharing confidential details.
Hiring an agency to handle your website can also help. Outsourcing the same to professionals is the right thing to do when sales are dipping or things are falling apart. Ferns N Petals, a flower retail chain in India is tying up with Akamai to handle its website. The agreement would enable customers to browse through the website faster than before. With this navigation and transaction will also become easier for the customers. On the tie up, Pawan Gadia, VP, Ferns N Petals says, “We are very excited about this tie up and we are expecting more traffic on the website of FNP and off course it will help us increase our sales.” The company also expects its business to increase as a result of this joint venture.
Sign up for email marketing
Email marketing has emerged as a new tool for aiding the growth of a web portal. Email marketing campaigns are effective and give highly profitable results. They will help you to execute the e-mail campaigns that draw customers towards your products, while building up loyalty. Email marketing campaign mailers can be sent not just to the national customers but can be used to target international customers as well. Creating newsletters and surveys/polls and emailing them at an instance to your customers are the primary benefits that you can reap from email marketing system. An auto responder system is also put in place to follow up and track the results. It is essential to grow your business and expand your brand name and both these goals can be achieved successfully through email marketing.
Discount coupon fervour
Discount coupons are a hit with customers. Giving customers discount coupons at the offline stores and asking them to redeem them online is also a way to increase traffic to the website. Also, making coupons available online with the opportunity to redeem them at offline stores will work well to draw new as well as repeat visitors to your website.
So what are you waiting for? If you are losing out on sales from your online portal, put these practices into place and reap the benefits!