{D2C 100} Zouk: Going Cruelty-Free
{D2C 100} Zouk: Going Cruelty-Free

Zouk, a 100 percent PETA-approved cruelty-free bags and accessories brand entered the billion-dollar-plus industry in 2016. It offers products in the category that was predominantly offline driven prior to the pandemic.

“With the twin effect of the shift to online and the country opening up, we are seeing a massive boost in online buying in our category,” stated Disha Singh, Founder, and CEO, Zouk.

While most players offer western looking products, majorly made of animal-based leather, Zouk offers products that are made in India and provide an Indian look and feel. The brand’s products are currently focused on the bags, accessories, and footwear category for women.

“Our customers love our products as they are made of traditional Indian handicraft fabric like Ikat portraying Indian heritage via printed motifs. With our mission to bring stylish and functional products, we aim to build a large global lifestyle brand that has deep roots in the Indian culture,” added Singh.

The brand currently serves 2 lakh+ customers across the country and has witnessed 16x growth in its business. The brand has raised Rs 11.75 crore in pre-series A led by Stellaris Venture Partners.

Zouk, currently available on its own D2C website and other e-commerce platforms such as Amazon, Flipkart, Ajio, and Myntra, aims to expand its current collection of products while adding newer segments.

“We will also be expanding into newer channels of distribution and geography. We are planning to expand in the USA, Canada, and Europe, as a few bespoke orders have already been closed for these geographies,” concluded Singh.

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