A surge in demand for furniture, beauty parlours and restaurants is observed for this year’s Diwali period. The Tier-I cities are witnessing the most of the traction.
In terms of volumes of searches, furniture was the most searched category with a YOY growth rate of 54 percent, as per a report by India’s local search engine Just Dial. Beauty parlours were the second most searched category with a YOY demand growth rate of 73 percent while restaurants were third with a growth rate of 76 percent. The fastest-growing category was that of car rentals at 100 percent but the volumes of searches were considerably lower compared to that for furniture, beauty parlours, and restaurants, the report stated.
“We are witnessing a cumulative 69 percent YOY demand growth across all these seven most popular categories during this festive season on Just Dial,” said Prasun Kumar, CMO, Just Dial. “This augurs well for the economy, which is gradually recovering from the impact of Covid-19. Achieving the milestone of one billion Covid-19 vaccine doses has uplifted the consumer sentiment and it couldn’t have come any time better than this festive season,” he added.
For furniture, maximum YOY demand drive was witnessed among Tier-1 cities as compared to Tier-II. Most of the demand was for beds, followed by sofas and chairs. Almost 53 percent of the demand for furniture in Tier-I cities was from Mumbai and Delhi. Among Tier-2 cities, Madurai, Chandigarh, and Nagpur were the top-3 with maximum demand.
“It is encouraging to see that demand is booming across Tier-I cities while the demand growth rate in Tier-II cities also remains encouraging,” Kumar further said.
Car rentals were the fourth most searched category on Just Dial with a 100 percent YOY growth rate. Demand in Tier-I cities grew by 136 percent with Mumbai alone generating 53 percent of the demand followed by Delhi and Hyderabad in the second and third place respectively. Tier-II cities also saw searches grow YOY by 68 percent with maximum demand emanating from Goa, Surat, and Patna.