Smartphone Shipment Dips 2 pc to 52 Million Units In September Quarter

India's overall mobile handset market declined by 5 percent year-on-year in the September quarter
Smartphone Shipment Dips 2 pc to 52 Million Units In September Quarter

India's smartphone shipments declined 2 percent YoY to reach over 52 million units in the September quarter 2021. India's overall mobile handset market declined 5 percent year-on-year in the quarter. 

The component shortages that escalated during the quarter is the reason behind the decline, experts speculate. 

Apple was the highest growing brand in Q3 2021 with 212 percent y-o-y growth and led the premium smartphone market (above Rs 30,000) with a 44 percent share, as per a report by Counterpoint. Strong demand for the iPhone 12 and iPhone 11 were the major factors in Apple's growth.

Xiaomi led the smartphone tally with 22 percent market share, followed by Samsung (19 percent), Vivo (15 percent), Realme (14 percent) and Oppo (10 percent) in the September 2021 quarter. Vivo became the top 5G smartphone brand for the first time, followed by Samsung, OnePlus and Realme.

"The consumer demand outweighed the supply due to the high pent-up demand. Keeping in mind the global component shortage, most of the brands were aggressively working to secure enough stock for the festive season. The demand in the online channels remained strong and reached highest-ever shipments in Q3 2021," said Prachir Singh, Senior Research Analyst, Counterpoint.
 
Online channels captured around 55 percent of the smartphone shipments during the quarter. Chinese brands captured 74 percent share in the Indian smartphone market in the September 2021 quarter. 5G smartphone shipments crossed the 10-million mark for the first time in the September quarter. 

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