India's Festive Spirit Bounces Back in the New Normal

The top three most searched services this year's festive season are beauty, parlour services, catering services and cleaning services.
India’s Festive Spirit Bounces Back in the New Normal

The top three most searched services this year’s festive season are beauty, parlour services, catering services and cleaning services. For the last year 2020, pest control, services and cleaning, and beauty parlour services were most searched. 

For the Delhi region, the top three most searched services in 2021 during the festive season are beauty parlour services, dance classes and pest control services. Similarly, for the eastern zone (Kolkata), the top three most searched services in 2021 during the festive season are Beauty Parlour Services, Pest Control services and Dance classes," according to a study conducted by the tech-AI platform for expert services, Sulekha.

And, for the south region (Chennai, Bangalore, Hyderabad), the top three most searched services in 2021 during the festive season are Beauty Parlour Services, Architects and Cleaning services. Lastly, for the western region (Mumbai, Pune, Hyderabad), the top three most searched services in 2021 during the festive season are Beauty Parlour Services, Interior design and decorators and Event Organizers. 

Satya Prabhakar, Founder & CEO, Sulekha, said, “The study is indicative of how Indians love spending during the festive season. Services under home improvement have seen a surge in searches as people want to beautify their homes ahead of the festive season.

“People are also extensively looking out for cleanliness and hygiene-related services owing to the pandemic,” Prabhakar said. “Interestingly, services such as dance classes and photographers are also seeing an increase. This could be attributed to the Navratri season,” he added. 
 

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