Brand Tags and Their Importance: Making Your Mark in the World of Retail

In the dynamic and ever-changing marketing environment of today, brands are consistently exploring inventive approaches to engage their target audience and establish lasting connections. As businesses adapt to the rapid pace of change, a critical marketing dilemma arises: when it comes to offline and online marketing, should they view them as mutually exclusive, or should the focus be on achieving an optimal balance?

The growth of e-commerce has been remarkable, driven by various factors such as the widespread use of smartphones, improved internet connectivity, and shifting consumer preferences. This surge has led to the emergence of online marketplaces and dedicated e-commerce platforms, significantly impacting the global retail industry. Major players like Amazon, Alibaba, and eBay have played a pivotal role in reshaping the way people approach shopping, intensifying competition for traditional retailers.

As the e-commerce industry undergoes rapid expansion, brands find themselves presented with unprecedented opportunities to leverage the influence of online marketing. In today's digital landscape, e-commerce channels serve as the equivalent of large formats in the offline realm, establishing a brand's presence in the online ecosystem. Being visible on these platforms not only attracts attention but, if the product performs well, also provides profitable visibility. Therefore, it's a logical decision for brands to partner with well-established platforms.

These platforms offer brands an extended reach, allowing access to customers who might not have discovered the brand through traditional marketing channels. Additionally, e-commerce platforms provide the benefits of an established customer base, improved supply chain scale, and enhanced reverse logistics. This enables brands to concentrate more on their core competencies of product innovation and brand building. Importantly, it addresses a critical need in the early stages of evolution—building a significant customer base to drive demand and supply. Nevertheless, the overarching objective should always be profitability. Selling at a loss on these platforms, under the guise of marketing, sets an unfavorable precedent for any brand.

Despite the e-commerce boom, traditional retail maintains a stronghold in India. The personalized shopping experience, the ability to physically inspect products, and the cultural significance of traditional markets continue to draw consumers. Small businesses, local markets, and traditional retail outlets contribute significantly to the retail ecosystem, fostering a sense of community and familiarity.

The conventional method of offline marketing remains relevant and will continue to serve as a crucial means for conveying your brand message and cultivating meaningful relationships with customers across various segments. Meanwhile, the digital realm introduces additional opportunities for personalization, feedback gathering, testing with smaller audiences, and refining messaging. This offers the potential for scalability and a data-driven approach to target specific audiences, optimizing promotional efforts for maximum impact.

By harmonizing these two potent approaches, businesses can craft comprehensive marketing strategies that leverage the unique advantages of each. In an era where 10-minute delivery is the norm, achieving a balance between online and offline is no longer a choice but a necessity for survival and success. The key lies in integrating the strengths of both marketing methods, constructing a brand that can withstand the test of time, and consistently surpass customer expectations.

 By Ridhima Kansal, Director, Rosemoore

In 2022, India’s online retail market was valued at $70 billion, and as per industry reports, it is set to increase to $325 by 2030. This astounding growth trajectory has been propelled by a digital technological landscape that has empowered India’s retail sector to record tremendous development, especially in recent years. Additionally, future forecasts predict that online retail penetration is projected to grow at an extraordinary rate that would outpace offline retail by 2.5 times in the coming decade. India is now poised to become the third-largest retail market, boasting a digital consumer base with over 220 million active users. 

Much of this growth is attributed to the advent of the internet and the many powerful tools that come with it. Moreover, many additional factors have come into play that further strengthened digital technological tools' impact on the retail market.

The traditional pre-tech retail landscape: challenges and limitations faced by Indian retailers

Before the widespread adoption of technology in retail in India, the sector operated primarily traditionally and unorganized. The traditional stores were the congregation points for people to make their purchases. Their obvious physical limitations meant a limited product stock, fixed opening timings, and waiting times due to other shoppers present at the store. The limited number of products in a store meant that customers needed more choices for different brands and their inventory. This meant consumers would have to go to an entirely different store for a product unavailable at their usual frequented outlet.

When it came to transactions, physical cash was the predominant mode of payment. Over time, electronic payment methods such as debit/ credit cards were added, allowing customers more freedom to transact in these stores. When it came to the prices of products in stores themselves, they were often subject to price markups and delays. This was due to inefficiencies with multiple intermediaries between manufacturers and retailers. Due to this, consumers would often find similar products priced differently across stores due to numerous mediators in the entire process. Brands also need more visibility due to these stock and supply chain challenges.

Stores also faced significant challenges in understanding their consumers thoroughly due to the unavailability of tools to study consumer insights and market data. They relied on the personal relationships that owners built with customers and stocked their products accordingly. Balancing different items in their stock according to the season was also challenging for the stores. This meant specific items would only be available during particular times of the year, which trickled into buying/ purchasing preferences, with shopping habits influenced by festivals/ seasons/ special occasions.

Marketing/ advertising efforts of brands were limited, with stores having to use age-old methods such as word-of-mouth marketing, posters outside their stores, local events in the vicinity, and so on. Subsequently, physical stores needed help with inventory management, especially when inventory had to be arranged for the future. This is because of the need for more tools to predict and foresee demand levels and optimize stock levels accordingly.

Over time, this dramatically changed due to the internet's ability to disrupt the Indian retail industry.

The digital revolution in the Indian retail sector

The advent of e-commerce platforms on the internet put brands online and in front of a whole new world teeming with hundreds of millions of consumers. These platforms gave consumers the power to browse numerous brands and products, enabling them the power of discovery at their fingertips, transcending geographical barriers. Consumers could now make purchases with just a few clicks/ taps of a button and have their products delivered in a matter of days. These purchases also saw a transformation, with transactions becoming primarily digital with the proliferation of digital payment systems, mobile wallets, in-app cash credit, and more. This made transactions extremely convenient, fast, and hassle-free, reducing the dependency on physical cash. Moreover, they also became safer thanks to the digital security infrastructure that safeguarded these transactions. All of this improved the process of purchasing for not only consumers but sellers as well.

Online retail drastically skyrocketed the accessibility of products to consumers who could now access what they wanted to buy from wherever they were and at whatever time they wanted to purchase it. The power of the internet meant that their shopping came to them, and not the other way around, in an era where people once had to visit physical stores to make purchases. This has been a driving force for the growth in online retail.

The Indian retail landscape today: present developments and their implications for the future

Today, retailers can also use technology to study consumer behaviors and tailor their products according to their preferences. Products are recommended to consumers accordingly, with specific advertisements that target them. This also allows sellers to optimize their inventory more effectively for different groups of consumers. Online marketplaces have also allowed big and small retailers to establish a presence nationally and internationally without requiring a physical presence.

Technology has also helped retailers establish presences across rural areas, tapping into audiences previously unable to access retail services. Internet penetration has helped businesses cater to these regions that were previously underserved, contributing to the growth of the online retail market in India.

The Indian retail sector today boasts convenience, accessibility, and ease unlike never before. As time passes, more technological tools are only set to improve these foundations. As internet penetration continues to grow, especially in rural India, and as consumers increasingly demand convenience and digital empowerment, retailers will continue adopting the latest internet & technology to improve the retail ecosystem.

Authored By

Ravish Pahuja, Managing Director & CEO, ORO Precious Metals PVT Ltd.  

For almost 137 years, Triumph International has stood as an unwavering pillar of comfort, intuition, and empowerment in the realm of women's intimate wear. Since its inception in 1886, Triumph has ceaselessly redefined the standards of lingerie, combining a rich legacy with an innovative spirit. Bhavin Devpuria, Marketing Head - India & Sri Lanka, Triumph Group, sheds light on the brand's profound philosophy, strategic vision, and its unwavering commitment to revolutionizing the lingerie industry.

The brand's journey has been marked by an unparalleled commitment to crafting comfort for women. With an experience that spans over a century, Triumph has transcended routine practices to focus on intuition, creating a legacy of comfort that goes beyond mere functionality. Bhavin emphasizes that their enduring success lies in its ability to understand and address the ever-evolving desires of women.

Crafting Comfort with Intuition

Triumph International's evolution is rooted in the belief that comfort is not just a product but an intuitive creation. Their "made to measure" approach has allowed the brand to personalize the lingerie experience, making comfort the ultimate goal for every woman. Bhavin articulates Triumph's philosophy, stating, "It's no more about doing the same thing at the same time; it's about being a little bit more intuitive."

In an industry where mass appeal often takes precedence, Triumph distinguishes itself by fostering a one-to-one relationship with its consumers. Bhavin expresses the brand's commitment to maintaining this personalized connection, making "made to measure" an integral part of Triumph's success. We are not super aggressive in terms of our communication. We test, build, and scale. Our strategy is absolutely simple – test the market, build on the consumer, and consolidate our position," he states.

Inclusivity in Cup Sizes and Designs

Triumph's commitment to inclusivity is reflected in its diverse product range, offering options up to 42 G. Bhavin highlights the brand's awareness of India's diverse body types, emphasizing the importance of providing products for anyone and everyone. This commitment to inclusivity extends to designs that cater to the unique preferences and styles of Triumph's diverse consumer base.

Expansion Strategy

Triumph's strategic expansion into Tier II and Tier III cities is a testament to its understanding of the evolving landscape of women's empowerment. Bhavin explains that the women, particularly in metros, has paved the way for growth in smaller cities. Triumph employs a meticulous approach, testing waters both offline and online before expanding, ensuring a seamless transition.

"We test waters offline and online. If both matrices work well for us, that's where we go with our expansion," he adds.

Smart Series: Innovating for Comfort

Triumph's commitment to innovation is embodied in its Smart Series, featuring lines like Shape, Smart Fit, and Smart Flex. Bhavin introduces Flexsmart as a revolutionary product that seamlessly adapts to the wearer's body, showcasing Triumph's dedication to creating new experiences for women.

"Flexsmart is breathable, moves with your body, and uses advanced AI technology. We continuously innovate to provide the best possible comfort."

Despite the challenges faced in 2023, Triumph remains optimistic about 2024, with plans to expand franchise stores, increase retail presence, and launch new products. Bhavin envisions a brand that is visible, salient, and built on a legacy of customer trust. "We are confident in expanding our franchise stores, increasing retail presence, and maintaining our legacy as a brand synonymous with trust and comfort." Currently they have around 1000 retail touchpoints. The brands is envisioning a 1200 figure in the coming year, as well as expand their franchisee stores from 18 to 30.

In a world where economic uncertainties and inflation pose constant challenges, corporations are rewriting their playbooks to not only endure but to thrive. One innovative strategy gaining momentum is corporate licensing – a tactical move where companies extend their brand equity into non-core categories, creating additional revenue streams and fostering deeper connections with consumers. This paradigm shift was recently dissected in a compelling panel featuring Darryl Simsovic, CEO of Pitman Training, and H.S. Bhatia, Managing Director of Kelwon Electronics & Appliances Pvt. Ltd.

Unleashing the Power of Storytelling for Brand Extension

At the core of corporate licensing lies the transformative power of storytelling, a concept vividly articulated by Darryl Simsovic as he unveiled Pitman Training's remarkable journey. Pitman, a brand boasting an illustrious legacy spanning almost 200 years, faced the challenge of staying relevant in today's dynamic market. Darryl emphasized, "We had a great British Heritage brand, but how do we take that old fossilized view of Pitman and turn it into something modern?"

This metamorphosis involved leveraging storytelling to communicate the brand's evolution. Pitman Training moved beyond traditional courses like shorthand, adapting to contemporary needs by introducing coding, blockchain, and social media management. The narrative shifted from the nostalgia of the past to the promise of relevant, modern skills.

Simsovic asserts, "We are not the Pitman your grandma knew. We are the Pitman of today, blending our heritage with modern skills tailored for today's market."

Fostering Emotional Connections through Licensing

For H.S. Bhatia, who ventured into licensing with Daewoo, the decision was rooted in recognizing a brand as more than just a name. Bhatia emphasized, "A brand is a personality," and building a brand from scratch involves a significant investment of time and resources. Licensing, in this context, serves as a shortcut to tap into an established legacy.

Daewoo, with its automotive legacy in India, seamlessly integrated into Kelwon Electronics' product portfolio. Bhatia highlighted the importance of aligning the brand's heritage with the licensee's existing offerings. The emotional connection consumers have with the automotive giant facilitated a smoother transition into diverse categories like batteries, inverters, and lubricants.

Bhatia reflects, "Daewoo's legacy, combined with our product categories, created a perfect fit. It's not just a brand; it's a shortcut to building trust and heritage in a new market."

Revitalizing Legacy Brands for Today's Consumers

The evolution of legacy brands is crucial in a landscape dominated by rapidly changing technologies and consumer behaviors. Darryl Simsovic stressed the need for legacy brands to revitalize themselves to appeal to a younger audience. He highlighted the challenge faced by companies with long histories, emphasizing the importance of modernizing logos, communication strategies, and engagement on digital platforms.

Darryl notes, "Legacy brands, despite their rich history, need a facelift. We need to speak a language that resonates with today's market, showcasing our heritage while offering contemporary solutions."

The Global Advantage of Licensing

Bhatia shared insights into the structural advantages gained through licensing with a global brand like Daewoo. The extensive network of licensees worldwide provided access to new technologies, products, and best practices. This global exposure empowered Kelwon Electronics to bring cutting-edge solutions to the Indian market efficiently.

Bhatia elucidates, "As a licensee, you become part of a global network. Access to new technologies and practices gives you a competitive edge, allowing you to introduce the best to your market."

Addressing Skills Gap Through Licensing

Darryl Simsovic discussed Pitman Training's vision for India, emphasizing their commitment to addressing the skills gap in non-university educated individuals. With plans to open 400 locations in 10 years, Pitman Training aims to provide vocational training tailored to the needs of those who may not pursue traditional university paths. This aligns with a global trend addressing the shortage of skilled workers in various industries.

Darryl declares, "We aim to be a solution to the skills gap. Pitman's programs are designed for individuals seeking practical skills, irrespective of their educational background."

In the face of inflation and economic uncertainties, corporations are turning to licensing as a strategic avenue for growth. The panel discussion highlighted how storytelling, emotional connections, brand evolution, and global collaboration play pivotal roles in the success of corporate licensing. As legacy brands embark on a journey of transformation, the synergy between licensors and licensees becomes a powerful catalyst for unlocking new trends and ensuring sustainable business growth.

Through corporate licensing, companies are not merely adapting to change but actively shaping the future of their brands and industries. Mastering the art of storytelling, fostering emotional connections, and embracing global perspectives are the cornerstones of successful corporate licensing strategies. This dynamic approach is not just a response to inflation but a proactive stance towards innovation and resilience in an ever-evolving business landscape.

In a dynamic and ever-evolving economic landscape, understanding consumer behavior is paramount for businesses seeking to thrive in the Indian market. Axis My India has recently unveiled the latest insights from its India Consumer Sentiment Index (CSI), offering a comprehensive view of consumer trends and preferences. From increased spending to a notable shift towards technology, the report provides invaluable information for businesses strategizing their market approaches.

Consumer Spending Trends

The report reveals a fascinating dichotomy in Indian households, with 46 percent reporting increased spending and a heightened sense of financial security compared to the previous year. This surge in spending is reflective of the nuanced evolution in how households manage their finances, presenting both challenges and opportunities for businesses.

Overall Household Spending

While overall household spending has increased for 58 percent of families, there is a slight dip of 2 percent from the previous month. This signals a delicate balance between necessity and aspiration in consumer behavior. Businesses should pay close attention to these fluctuations, adjusting their strategies accordingly to align with shifting consumer priorities.

Essential and Non-Essential Spending

Spending on essentials, such as personal care and household items, has increased for 49 percent of families, showcasing a resilient demand for daily necessities. On the other hand, spending on non-essential and discretionary products has seen a boost for 15 percent of families, indicating an opportunity for businesses in sectors like consumer electronics and automotive.

Healthcare Spending

One of the noteworthy findings is the surge in expenses towards health-related items for 44 percent of families. This trend emphasizes the growing awareness of health and wellness, presenting opportunities for businesses in the healthcare and wellness industry to cater to the evolving needs of consumers.

Media Consumption Habits

With a 23 percent increase in media consumption, businesses in the media and advertising industry can leverage this trend to tailor their marketing strategies. Understanding where and how consumers engage with media is crucial for effective advertising and brand visibility.

Technology Adoption

The report highlights a significant shift towards technology, with 49 percent of consumers investing in mobile phones. This not only signifies the importance of digital presence for businesses but also presents opportunities for tech companies to cater to the evolving needs of the Indian consumer.

Government Schemes and Consumer Awareness

The survey delves into public awareness and participation in the Ayushman Bharat - Jan Arogya Yojana, indicating a positive response to government initiatives. This reflects the government's role in spreading awareness and underscores the importance of aligning business strategies with public sentiment.

Business Implications and Market Strategies

Pradeep Gupta, Chairman & MD of Axis My India, emphasizes the need for businesses to adapt to the evolving economic environment. From embracing digital technology to rethinking financial strategies, businesses must align with consumer behavior for sustained success.

Adaptability and Foresight

The evolving spending habits underscore the adaptability and foresight of the Indian consumer. Businesses should align their products and services with the changing needs and preferences, ensuring relevance in the market.

Government Initiatives

The positive response to government schemes emphasizes the importance of businesses aligning with social and economic initiatives. Collaborations and partnerships with government programs can enhance a company's image and contribute positively to its market positioning.

Retail Industry Insights

The changing consumer priorities signal a crucial indicator for the retail industry. Understanding the dynamics of necessity versus aspiration can guide future market strategies. Retailers should focus on providing value-driven products and services that resonate with the current consumer mindset.

In the vibrant economic landscape of India, the ceramic industry has assumed a prominent role, casting a luminous glow across both urban sprawls and rural enclaves. While the metropolises have long basked in the limelight, it is imperative to recognize the pivotal contribution of Tier II and III cities to the growth and sustainability of the ceramic industry. The ongoing technological advancements and infrastructural development in these cities are not just propelling the nation's economic prosperity but also positioning the ceramic industry as a paramount driver of socio-economic transformation on a global scale.

Industry Growth in Tier II and III Cities

The Indian ceramic industry has witnessed remarkable growth, particularly in Tier II and III cities. In fiscal 2022, the industry experienced a resurgence, post-pandemic, with the Indian floor and wall tiles sector reaching a staggering valuation of Rs 261 billion. The volume of production stood at a substantial 707 million square meters (MSM). Perhaps the most notable aspect of this growth was the 15 percent increase in demand for ceramic tiles during the same fiscal year, a significant surge primarily attributable to the development in Tier II and III cities. These cities have experienced a remarkable upswing in disposable incomes, urbanization, and the aspirations of their residents, fueling the demand for ceramic products.

Infrastructure Development and Real Estate Boom

The ceramic industry's close relationship with the real estate and infrastructure sectors is a key driver of its growth. According to the Ceramic Tiles Market Study Report by CRISIL, both Tier I and II cities are poised for increased real estate demand and substantial infrastructural activities. This forecast aligns with the Indian government's unwavering commitment to infrastructure development and housing initiatives, such as the Pradhan Mantri Awas Yojana (PMAY). Under PMAY-U, the government-sanctioned 1.19 crore units of housing under the affordable segment, with a cumulative budgetary allocation of INR 4,011 billion by the central government from FY 2016 to FY 2024BE.

Tier II and III cities are experiencing rapid urbanization, marked by the emergence of new housing projects, malls, and commercial complexes. The aesthetic and functional role of ceramic products in shaping these spaces has solidified them as indispensable components of this growth trajectory.

Operational Costs and Market Potential

Tier II and III cities offer a unique advantage in terms of operational costs. This cost efficiency empowers ceramic companies to maintain competitiveness and provide cost-effective solutions to consumers. Furthermore, these cities present untapped market potential, providing fertile ground for companies to expand their customer base and augment their market share.

Ceramic products are well-suited to the design aesthetics of these cities, combining traditional and contemporary elements. Five of the top 10 cities in the Ease of Living (EOL) index are Tier II cities. Lower pollution levels and better air quality compared to most Tier I cities make Tier II cities increasingly attractive and transform them into a first choice for the ones who look to shift.

Employment and Sustainable Development

The ceramic industry's presence in Tier II and III cities generates significant employment opportunities. The establishment of manufacturing units and distribution networks stimulates local economies, enhancing the overall quality of life for residents. With the ongoing urbanization trend, the country is expected to urbanize at a rate of 50 percent by 2050 and the focus will shift to Tier II towns that have the potential to be the next hub for the real estate sector. Cities like Nagpur, Coimbatore, and Bhubaneswar have witnessed the highest residential demand growth year-on-year, a trait that brings in huge potential for the growth of the ceramic industry.

Additionally, the ceramic industry plays a pivotal role in promoting green building materials and sustainable practices in these cities. This dual role, providing employment and contributing to environmental conservation, underscores its importance in local and national development.

In conclusion, Tier II and III cities are the unsung heroes propelling the Indian ceramic industry to new heights. As per estimates, to accommodate the urban population, urban cities in India would require 230 million housing units by 2047. As these cities continue to evolve and prosper, the ceramic industry is poised to further enrich their landscape and solidify its position as a beacon of economic prosperity and sustainable development.

About the Author

Satyendra Prasad Narala, MD, Regency Ceramics

As they say, 'All that glitters is not gold,' and while you might dream of a Disneyland in India, the reality is quite different. You're probably wondering why the magic of Disney hasn't found its way to the subcontinent. It's a tale of economics, cultural considerations, and logistical challenges that keep Mickey and friends at bay.

But don't let that dampen your spirits. India offers a rich tapestry of amusement parks and entertainment destinations that can rival the enchantment of Disneyland. In this guide, you'll discover the top five alternatives that capture the thrill and wonder right in your backyard.

So buckle up for a magical journey through India's very own wonderlands.

About Disneyland

Before you explore alternatives within India, it's essential to understand that Disneyland is a world-renowned theme park chain, originally born out of Walt Disney's vision for a family entertainment experience unlike any other. This magical kingdom first opened its gates in Anaheim, California, in 1955. Since then, it's grown into an international phenomenon with parks in Paris, Tokyo, Hong Kong, and Shanghai.

You might wonder why you can't find Mickey Mouse's castle in India. Well, it's not for lack of love for the enchanting world of Disney. The complexities of such a massive investment, including high costs, cultural adaptations, and strategic market considerations, have so far kept the Disneyland dream at bay in India.

But don't let that get you down! India's rich heritage and diverse entertainment industry offer a plethora of theme parks that capture the imagination and excitement you're seeking. While they may not have Sleeping Beauty's castle or Space Mountain, these parks are filled with thrills, cultural spectacles, and memories waiting to be made.

3 Reasons why there is no Disneyland in India

You might wonder why you can't find the magic of Disneyland in India. The absence stems from several factors, including inadequate infrastructure, India's extreme climate, and the financial status of the average Indian family.

Let's explore how these elements have influenced the decision to forego the establishment of a Disneyland park in India.

No Required Infrastructure

Despite having numerous tourist attractions, India's lack of infrastructure tailored for a Disneyland-scale project is a significant roadblock you'll encounter when looking for reasons behind the absence of this iconic theme park in the country.

The challenges aren't trivial; they include:

• Limited Access to Large, Uninterrupted Land Parcels: Acquiring a continuous stretch of land that's both suitable for construction and accessible to tourists is a hurdle.

• Underdeveloped Transportation Networks: Efficient movement of large crowds requires advanced transportation systems, which are currently underdeveloped in potential locations.

• Inadequate Utility Services: The power, water, and waste management systems necessary to support a high-traffic amusement park like Disneyland need substantial upgrading to meet the demands.

Temperature of the Country

Another challenge for establishing a Disneyland in India is the country's extreme temperatures, which can affect both visitor comfort and park operations. Imagine you're excited to spend the day meeting your favorite characters and enjoying rides, but the sweltering heat or intense cold snaps can be a real buzzkill.

India's diverse climate means that some regions face scorching summers with temperatures soaring above 40°C (104°F), while winters can get bitterly cold in others.

This isn't just about you sweating or shivering; it also impacts the technical side of park management. Machinery and equipment require extra care, and the costs for cooling or heating could be astronomical, making it a less appealing venture for a Disneyland park.

Economic Conditions of Potential Visitors

Beyond the impact of weather on operations, your budget may also shape the feasibility of a Disneyland in India, as the economic conditions of potential visitors play a crucial role in the park's success. While India is among the fastest-growing economies, it's important to consider:

• Average Income Levels: Many Indian families may find the cost of a Disneyland trip beyond their financial reach, impacting attendance and profitability.

• Price Sensitivity: Indian consumers are often value-conscious, seeking affordable entertainment options, which could affect pricing strategies.

• Competing Priorities: With pressing needs such as education and healthcare, discretionary spending on leisure activities like theme parks can take a backseat in household budgets.

These economic realities could be significant barriers to establishing a Disneyland in India.

5 cities that would be perfect for Disneyland in India

Imagine you're choosing the ideal location for India's very own Disneyland.

You'd likely consider bustling metropolises like Bengaluru, Chennai, Delhi, Hyderabad, and Mumbai, each with its unique charm and strategic advantages.

Let's explore why these cities could be the perfect fit for a Disney theme park in India.

Bengaluru

You'll find that Bengaluru, with its year-round mild climate and booming tech industry, is one of the most suitable cities in India for a Disneyland park. This bustling metropolis isn't just a tech hub; it's a melting pot of cultures and a hotbed for tourism, too.

Here's why Bengaluru could be an ideal spot:

• Cosmopolitan Demographics: It attracts a diverse, global crowd, perfect for the universal appeal of Disneyland.

• Strong Infrastructure: With a well-developed transport network, visitors could easily access the park.

• Economic Hub: Bengaluru's economic growth could support the high investment required for a Disneyland, ensuring a steady flow of both local and international visitors.

Chennai

As you consider the potential for a Disneyland in India, Chennai emerges as a strong contender with its rich cultural tapestry and robust tourism sector. This vibrant city, nestled on the Bay of Bengal, boasts a plethora of attractions that could complement the magic of Disneyland.

You'll find that Chennai's infrastructure is well-suited for large-scale projects, with its expanding metro system and international airport connecting it globally. Moreover, Chennai's warm climate is ideal for year-round operation, ensuring that the excitement never wanes.

The city's diverse population and the growing middle class are eager for new entertainment experiences. So, as you look at the possibilities, Chennai's combination of accessibility, cultural depth, and enthusiastic locals makes it an excellent candidate for hosting the wonders of Disneyland.

Delhi

Shifting your focus to Delhi, you'd discover a city with the political clout and economic dynamism ideal for a Disneyland theme park. It's a bustling metropolis with a diverse population yearning for entertainment that matches their dreams. Delhi's infrastructure and connectivity could support the influx of tourists a Disneyland would attract.

Here are three compelling reasons why Delhi would be perfect:

• Robust Infrastructure: Delhi's metro, roads, and airports are well-equipped to handle large crowds.

• Affluent Population: There's a significant middle and upper class with disposable incomes ready to experience Disney magic.

• Cultural Melting Pot: The city's diverse cultural fabric means a theme park here could offer a blend of international and local themes, appealing to a wide audience.

Hyderabad

While exploring potential locations for a Disneyland in India, you shouldn't overlook Hyderabad, a city with a burgeoning tech industry and a rich cultural history that could easily embrace such a fantasy world.

Known as the City of Pearls, Hyderabad boasts a blend of modernity and tradition, offering a unique canvas for Disneyland's magical experience. It's got space, with large tracts of land available on the outskirts, and the infrastructure is rapidly improving.

You'll find that Hyderabad's connectivity, with an international airport and a growing metro network, makes it an ideal candidate. Plus, the city's diverse population and rising disposable income levels suggest a ready market for a Disneyland park.

It's a match that could bring a whole new world of entertainment to India's south-central region.

Earlier in 2016, there was news coming from telangana tourism dept that Disneyland Hyderabad will be set up with a whopping 25,000 crore in 300 acres of land on the outskirts of Hyderabad. still, there has been no confirmation on the same till yet in 2023.

Mumbai

Considering your interest in the potential of Hyderabad, you'll find Mumbai's bustling metropolis equally promising for hosting Disneyland. Mumbai offers a unique blend of glamour and cultural diversity that could enrich the Disney experience.

Here are three compelling reasons why Mumbai is an ideal location:

• Entertainment Hub: As the center of India's film and TV industry, Mumbai has the infrastructure and talent to support large-scale entertainment projects.

• Thriving Tourism: With iconic attractions like the Gateway of India, Mumbai is already a magnet for tourists.

• Economic Powerhouse: Mumbai's strong economy could sustain the high investment required for a Disneyland park.

Top 5 Disneyland alternatives in india to visit

While you won't find a Disneyland in India, you're not short on enchanting theme parks and entertainment hubs.

Let's take a look at the top five alternatives you can visit, from the cinematic spectacle of Ramoji Film City in Hyderabad to the thrill-packed rides of Wonderla in Bangalore.

Each destination offers a unique blend of adventure, culture, and fantasy, ensuring a magical experience that rivals the Disney charm.

Adlabs Imagica, Khopoli

Why not explore Adlabs Imagica in Khopoli, a thrilling theme park adventure that's among India's finest Disneyland substitutes? As you're seeking the enchantment and excitement typically found in Disneyland parks, Imagica offers a fantastic blend of entertainment, dining, and shopping options. It's a place where you can immerse yourself in a variety of thrilling rides and attractions designed for all ages.

Here's what makes Imagica a must-visit:

• Theme-based Zones: From the exhilarating land of thrill rides to the magical fairy-tale areas, each zone captivates with its unique themes.

• Live Entertainment: Catch live performances that'll dazzle you with spectacular acts and vibrant costumes.

• Water Park: Don't miss the water park to cool off and enjoy a range of slides and pools, ensuring a splash-tastic time!

Wonderla, Bangalore

Next on our list of enchanting alternatives to Disneyland in India is Wonderla, Bangalore, a place where you'll find an impressive array of rides and attractions to thrill both the young and the young at heart.

You'll be swept off your feet by the exhilarating roller coasters and entertained by the diverse selection of water rides that promise a splash-tastic time. Don't miss the opportunity to experience the high-octane fun of the park's many adrenaline-pumping attractions.

With meticulously maintained grounds and a commitment to safety, Wonderla ensures you have a worry-free visit. So, if you're looking for a magical adventure that echoes the Disneyland experience, Wonderla, Bangalore stands out as a fantastic choice.

Grab your tickets and let the fun begin!

Ramoji Film City, Hyderabad

You'll find an array of cinematic wonders at Ramoji Film City in Hyderabad, one of the largest film studios in the world, offering a unique theme park experience. It's a place where you can immerse yourself in the glamour and grandeur of the movies, and it's got plenty to keep you entertained. Whether you're a film buff or just looking for a fun day out, Ramoji Film City pulls you into a world of its own.

• Live Film Studio: Witness the magic of filmmaking in action.

• Eco Zone: Explore the butterfly park and exotic bird garden.

• Adventure Park: Get your adrenaline pumping with thrilling rides and attractions.

Kingdom of Dreams, Gurugram

If you're seeking another enchanting experience beyond Ramoji Film City, the Kingdom of Dreams in Gurugram awaits with its kaleidoscope of cultural performances and artistic displays. This majestic entertainment park is a vibrant celebration of India's rich heritage and performing arts. You'll be mesmerized by the elaborate musicals and colorful live shows that happen here.

Stroll through the Culture Gully, an indoor street teeming with themed restaurants and handicraft stores that capture the essence of various Indian states. It's like taking a tour of India without having to travel the distance! Don't miss the chance to see the spectacular Bollywood-style musical, 'Zangoora' – it's a fan favorite.

Kingdom of Dreams truly offers a slice of Indian festivities and fantasy that's hard to find elsewhere.

Essel World and the Water Kingdom, Mumbai

For an adrenaline rush and aquatic adventure, one can't miss Mumbai's Essel World and the Water Kingdom, a thrilling amusement park duo that promises a day of excitement and fun. These parks serve as fantastic alternatives to Disneyland, offering a variety of attractions that can keep you and your family entertained for hours.

Here's what you'll find:

• Roller Coasters & Rides: Essel World boasts some of the most exhilarating roller coasters and rides, perfect for thrill-seekers looking to get their heart racing.

• Water Slides & Pools: The Water Kingdom is replete with water slides of all sizes and shapes, catering to both adrenaline junkies and those seeking a more relaxed experience.

• Live Entertainment: Between the rides, don't miss the live performances and events that add to the vibrant atmosphere of the parks.

Conclusion

Having explored the reasons behind the absence of Disneyland in India, you now have a list of five exciting alternatives to consider for your next adventure. Each offers a unique experience, from the Bollywood-inspired rides of Adlabs Imagica to the thrilling water escapades at Water Kingdom. While you might feel a twinge of disappointment at not having Mickey's magical kingdom nearby, these parks promise their own brand of enchantment and adrenaline-pumping fun.

As you plan your visits, remember that each park has something special. Whether it's the cultural flair of Kingdom of Dreams or the innovative gaming experiences at Ramoji Film City, you're not short on options. These parks aren't just stand-ins; they're destinations in their own right, reflecting the vibrant spirit and creativity of India.

So, don't wait for Mickey's parade; India's own wonderlands are ready to sweep you off your feet with their unique blend of entertainment and cultural flair.

Adventure awaits, so go explore!

In the swirling smoke of India's bustling streets, you'll find a mosaic of cigarette brands vying for your attention. As you navigate the complex world of tobacco, it's crucial to know the key players in the market.

From the ever-popular Gold Flake Kings to the international allure of Marlboro, each brand offers a distinct experience tailored to diverse preferences. Whether you're a seasoned smoker or simply curious about the spectrum of choices, this rundown of the 10 best cigarette brands in India for 2023 will illuminate the most prominent and preferred options.

Get ready to acquaint yourself with the crème de la crème of Indian cigarettes, where tradition meets modernity in every puff you take.

Cigarette Industry in India

India's cigarette industry features several prominent brands competing in a market with over 100 million smokers. Despite the health risks associated with smoking, it remains a prevalent habit in the country. Big players like ITC Limited, with its popular Wills and Gold Flake brands, dominate the scene. Meanwhile, Godfrey Phillips India - the maker of Four Square and Red & White - also holds a significant share.

The market isn't just made up of domestic giants, though. International brands such as Marlboro, manufactured under license by Philip Morris, have carved out their niche. You're looking at a sector that's heavily taxed and regulated, but it hasn't dampened the spirits of manufacturers who innovate with filter technologies and flavor blends to keep their customer base hooked.

What's more, you're witnessing a shift in consumer preferences towards slimmer and milder cigarettes, prompting companies to adjust their offerings. Even with stringent anti-smoking laws and growing health awareness, the industry's resilience is evident. It's a complex ecosystem where traditional clout and evolving trends play tug-of-war in shaping the future of smoking in India.

10 Best Cigarette Brands in India

You're likely curious about which cigarette brands stand out in India this year. Look no further, as we're about to explore popular picks including Gold Flake Kings and Wild Classic Mild.

We'll also touch upon the global presence of Marlboro, the traditional favorite Navy Cut, and the premium choice, Insignia.

Gold Flake Kings

When you're considering the top-tier cigarette brands in India for 2023, Gold Flake Kings certainly stand out.

You'll want to know what sets them apart, from their distinctive taste to the packaging.

Let's explore their key features and how much they'll set you back in India.

Key Features:

Gold Flake Kings is one of India's most iconic cigarette brands, renowned for its distinct flavor profile and smooth smoke. You'll find it's made with a unique blend of tobaccos, providing a rich, satisfying taste.

It's also recognized for its consistent quality and heritage appeal. As a smoker, you'll appreciate Gold Flake Kings for their premium smoking experience without an overly harsh throat hit.

Price In India:

Understanding the cost, you'll find that Gold Flake Kings are relatively affordable, with prices varying across different regions in India. Depending on taxation and local regulations, a pack might cost you somewhere between ₹150 to ₹180.

Keep in mind, prices can fluctuate due to changes in tax rates or company pricing policies, so it's always wise to check the latest before making a purchase.

Wild Classic Mild

Turning your attention to Wild Classic Mild, it's essential to consider what sets this brand apart. You'll want to note the key features that might sway your preference, such as the blend and taste.

Also, you're likely curious about how this choice will impact your wallet, so let's explore the price in India.

Key Features:

Wild Classic Mild offers you a smooth smoking experience with its carefully blended tobacco and consistent quality. The brand's key features include a milder taste for those who prefer a less intense flavor and a carefully crafted filter.

It's designed to deliver a balanced blend of aroma and taste that caters to connoisseurs looking for a refined smoking experience.

Price In India:

You'll often find that Wild Classic Mild is priced competitively in the Indian market, ensuring affordability for its regular consumers. While prices may vary slightly based on location and taxes, generally, a pack of Wild Classic Mild won't break the bank.

It's known for offering a balance between cost and quality, making it a go-to choice for smokers looking for value without compromising on their experience.

Marlboro

You've probably seen the iconic Marlboro packaging, recognizable worldwide for its distinctive design. When you're considering the top cigarette brands in India, Marlboro's key features, including its blend and variety, set it apart.

Let's take a look at how much you'll need to spend for this brand in India and what makes it stand out in the crowded market.

Key Features:

Marlboro, one of India's most popular cigarette brands, offers you a distinct blend of tobacco and a variety of flavors that cater to different preferences.

You'll find bold, smooth, and full-bodied options, all with Marlboro's signature filter for a consistent experience.

It's the choice for smokers who demand quality and a brand with a global reputation for delivering satisfaction in every puff.

Price In India:

When considering Marlboro, one of India's premium cigarette brands, you'll find that prices can vary widely depending on the specific variant and the region of purchase. A pack could cost you anywhere from 300 to 350 rupees.

Keep in mind, the most popular versions like Marlboro Red or Marlboro Gold might be pricier, especially in urban areas where taxes and retail markups are higher.

Navy Cut

You might be familiar with Navy Cut, a brand that's etched its name among the top cigarette options in India.

Let's look at what sets these cigarettes apart and how much they'll cost you today.

We'll explore their key features and current pricing to see why they've become a popular choice for smokers across the country.

Key Features:

Navy Cut's consistency ranks among its most defining characteristics, offering you a smooth and robust flavor with every smoke. Its finely blended tobacco ensures a distinct taste that's neither too harsh nor overly mild.

You'll appreciate the even burn and comfortable draw, which make for a satisfying experience. The classic packaging adds a touch of nostalgia to this popular choice among Indian smokers.

Price In India:

A pack of Navy Cut cigarettes in India will set you back about 150 rupees, depending on the region you're in. Keep in mind, prices can fluctuate due to local taxes and retailer markups. So, you might find them slightly cheaper or more expensive.

Be sure to check the latest prices or any potential discounts at nearby stores or online platforms before making a purchase.

Insignia

You've heard about the popular choices, but let's talk about Insignia, a premium brand that sets itself apart in the Indian market.

With its distinctive key features, Insignia offers an experience that justifies its price tag.

Now, you'll want to know exactly how much you'll be spending on this top-tier option in India.

Key Features:

As one of the most premium cigarette brands available in India, Insignia offers a distinctive blend of tobacco that sets it apart from its competitors.

• Smooth, refined flavor profile
• Sleek and stylish packaging
• Filter technology for a cleaner smoking experience
• Exclusive to the Indian market, enhancing its uniqueness

Price In India:

Considering its premium status, you'll find Insignia cigarettes priced at the higher end of the market in India. A pack might set you back significantly more than other local brands.

But for that extra cost, you're paying for a luxury smoking experience that's often associated with affluence. It's a splurge for sure, but one that discerning smokers might be willing to make.

Four Square

Moving on, let's talk about Four Square, a brand that's made a significant mark in the Indian cigarette market.

You'll want to pay attention to its key features, which set it apart from other brands.

Also, we'll look at its price in India, which is a critical factor for many smokers when choosing their preferred brand.

Key Features:

You'll find Four Square among India's leading cigarette brands, known for its strong taste and high-quality tobacco. Here's what makes it stand out:

• Robust flavor profile that satisfies seasoned smokers

• Premium tobacco blend for a consistent experience

• Trusted by smokers for its heritage and quality

• Available in various sizes to suit individual preferences

Price In India:

In India, a pack of Four Square cigarettes typically costs you between INR 150 to INR 300, depending on the variant and the region. Prices fluctuate, influenced by local taxes and retailer markups.

Pall Mall

You're likely familiar with Pall Mall, another popular choice among Indian smokers. Let's look at what sets this brand apart and how it's priced in the market.

Pay attention to the key features that might sway your preference the next time you're deciding on a pack to purchase.

Key Features:

Pall Mall's signature smooth taste and prolonged burn offer you a refined smoking experience among India's top cigarette brands. You'll find:

• A distinct aroma that sets it apart
• Filter options for your preference
• Various lengths for different smoking durations
• A reputation for consistency and quality

Enjoy the sophistication and heritage that come with each Pall Mall cigarette, making it a standout choice for smokers in India.

Price In India:

Considering the prestige of Pall Mall as one of India's top cigarette brands, you'll find its prices reasonably tailored to match its quality and heritage. A pack typically costs between INR 300 to INR 350, varying by region and local taxes.

While not the cheapest, you're paying for a blend of tradition and excellence, making it a favored choice for smokers valuing taste and brand legacy.

Berkeley

You're likely curious about what sets Berkeley apart as a top cigarette brand in India.

Let's take a look at their key features and see how they stack up in terms of price.

Understanding these aspects will help you gauge whether Berkeley cigarettes fit your preferences and budget.

Key Features:

You'll find that Berkeley cigarettes are distinguished by their smooth flavor and premium tobacco blend, making them a popular choice among Indian smokers. Here's what stands out:

• Consistent quality with each puff
• Balanced strength and aroma
• Refined packaging for the discerning smoker
• Wide range of varieties to suit different preferences

Price In India:

Exploring Berkeley's pricing, you'll find that this brand offers competitive costs without compromising on the quality it's known for.

In India, the price for Berkeley cigarettes varies depending on the variant and the state due to tax differences. However, they're generally considered affordable for most smokers.

You can expect to pay a reasonable amount for a pack of Berkeley, ensuring satisfaction for both your taste and wallet.

Dunhill

Now, let's turn your attention to Dunhill, a brand that stands out for its distinctive taste and premium quality.

You're likely curious about what sets it apart and how much it'll set you back in India.

We'll explore its key features and the price range you can expect to find on the shelves.

Key Features:

Often, you'll find Dunhill cigarettes noted for their distinctive blend of tobaccos and smooth finish, setting them apart from other brands in the Indian market.

• Premium quality tobacco
• Elegant packaging
• Consistent taste
• Global brand reputation

Price In India:

You'll find that a pack of Dunhill cigarettes typically costs around INR 300 to INR 380 in India, depending on the variant and local taxes.

The price reflects the premium quality and brand reputation of Dunhill.

It's wise to check the latest prices, as they can fluctuate based on new tax rates or changes in the market.

Benson and Hedges

Now, let's turn your attention to Benson and Hedges, another prominent name you'll encounter in India's tobacco market. You'll find that their key features set them apart in terms of taste and quality.

Additionally, we'll look at how their price in India positions them in the market, so you know what you're opting for.

Key Features:

As you explore the best cigarette brands in India, consider the distinguished Benson and Hedges, known for its premium blend and smooth taste.

• Rich Flavor: Offers a distinct, full-bodied experience.

• Quality Tobacco: Uses finely selected tobacco.

• Elegant Packaging: Recognized by its classic gold and white carton.

• Wide Availability: Easily found in most smoke shops and kiosks.

Price In India:

How much do Benson and Hedges cigarettes cost in India?

You'll find that prices vary based on location and taxes, but typically, a pack of Benson and Hedges can set you back about 300 to 350 rupees.

Keep in mind, prices may fluctuate due to local taxes and regulations, so it's worth checking the current rate at your nearest retailer.

Conclusion

In choosing your preferred cigarette brand from the array of options available in India, it's important to consider both personal taste and the reputation of the brand. You've seen the top choices, each with its own unique blend and character. Now, it's up to you to weigh the pros and cons and decide which brand aligns with your preferences.

Remember, smoking carries serious health risks, and it's essential to be aware of the consequences. If you do choose to smoke, here are a few final tips to help you make a more informed decision:

• Quality: Opt for brands known for maintaining high-quality standards.
• Flavor: Choose a flavor profile that suits your palate; whether you prefer a robust, full-bodied taste or a smoother, milder experience.
• Price: Consider your budget, but remember that cheaper isn't always better.
• Availability: Pick a brand that's easily accessible to avoid the inconvenience of hunting for your preferred smoke.

In the end, it's your choice, and it's vital to prioritize your health and well-being above all else. Smoke responsibly and remember that quitting is the best option for a healthier future.

Frequently Asked Questions

How Have Health Regulations and Anti-Smoking Campaigns in India Impacted the Perception and Sales of Cigarette Brands?

You've seen health regulations and anti-smoking efforts reshape public opinion, leading to a dip in cigarette sales as awareness about the risks of smoking increases.

What Measures Are Cigarette Brands in India Taking to Ensure Responsible Marketing and Prevent Underage Smoking?

You'll find Indian cigarette brands implementing strict age verification, using health warnings, and avoiding youth-centric marketing to prevent underage smoking and promote responsible consumption in alignment with regulations.

How Do Indian Cigarette Brands Differentiate Themselves From International Brands in Terms of Product Offerings and Customer Appeal?

You'll find Indian cigarette brands offer unique flavors and blends, often at lower prices, to stand out from international options, appealing to local tastes and cultural preferences.

What Are the Environmental Impacts of Cigarette Production and Waste in India, and How Are Brands Addressing Sustainability Concerns?

You should know cigarette production and waste in India harm the environment, but brands are now tackling sustainability by reducing emissions and promoting recycling programs to lessen their ecological footprint.

Are There Any Emerging Trends Among Indian Smokers, Such as a Shift Towards Vaping or Other Alternatives to Traditional Cigarettes, and How Are Cigarette Brands Responding?

You're seeing more Indian smokers switch to vaping, with brands now offering e-cigarettes and heat-not-burn products to keep up with this trend and diversify beyond traditional tobacco options.

Conclusion

You've now explored the top cigarette brands in India, each with its unique appeal. Whether you're drawn to the rich flavors or the prestige associated with some of these names, it's clear that India's cigarette market caters to a diverse range of preferences.

Remember, while smoking may be a personal choice, it's crucial to be mindful of the health risks. Stay informed and choose wisely if you decide to light up.

Are you on the search for a timepiece that's as stylish as it is functional? India offers a diverse range of ladies' watch brands to suit your taste and budget.

Daniel Klein stands out with its vast selection for every occasion, while Titan Raga brings luxury to your wrist with its beautifully carved designs and use of precious gems.

If you're tech-savvy, Maxima's smartwatches with fitness features may catch your eye at an affordable price. For those who keep fashion and finances in balance, Fastrack and Timex provide budget-friendly yet trendy options.

Don't overlook Sheen, Casio's shining star, or the timeless elegance of Tommy Hilfiger. If it's sparkle you seek, Casio and Swarovski blend functionality with glamour.

Dive into the world of horology and find the perfect watch that reflects your personal style and keeps pace with your life.

Best Watch Brands for Women in India:

Daniel Klein:

You'll often find Daniel Klein's extensive range of ladies' watches catering to every occasion, whether it's a formal event or a casual outing. With their chic designs and affordable prices, you're sure to find a timepiece that not only fits your style but also your budget.

Daniel Klein understands that a watch is more than just a tool to tell time; it's an accessory that complements your entire outfit and reflects your personality.

Their collection boasts everything from sleek, minimalist watches to more ornate pieces adorned with crystals and various embellishments. You're in control of your fashion statement, whether you prefer a classic leather strap or a modern metallic band.

Moreover, Daniel Klein ensures you're getting a durable accessory. They craft their watches with quality materials, so you won't have to worry about wear and tear as you go about your day. The brand's commitment to affordability without compromising on style or quality makes it a standout choice in India's crowded watch market.

Titan Raga: 

When you're looking for a touch of opulence, Titan Raga's luxury watches, adorned with intricate carvings and precious gems, cater to your refined taste. These timepieces aren't just about keeping time; they're a statement of your elegance and attention to detail. As one of India's most prestigious watch brands, Titan Raga understands that a watch is an extension of your personal style.

Imagine wrapping your wrist with a timepiece that offers:

• Sculpted Perfection: Each watch boasts detailed craftsmanship, transforming the watch face and band into a canvas of artistic expression.

• Sparkling Embellishments: Studded with diamonds, rubies, or sapphires, these watches shine with a light that captures every eye in the room.

• Elegant Designs: From traditional motifs to contemporary styles, there's a design that echoes your personal taste and complements your wardrobe.

• Prestigious Materials: Made with high-quality metals like gold and silver, these watches not only look luxurious but also stand the test of time.

Don't settle for ordinary when you can adorn your wrist with a piece of art. Titan Raga's collection is where timekeeping meets the pinnacle of jewelry design, ensuring that you're always at the forefront of fashion and sophistication.

Maxima: 

Maxima's fitness-focused smartwatches give you the luxury of tracking your health without breaking the bank. If you're on a hunt for a wearable that doesn't just tell time but also keeps an eye on your wellbeing, Maxima's range is worth checking out. They've got a variety of designs that cater to your style and fitness needs, all at prices that won't make you wince.

You'll find that these smartwatches pack a punch with features like heart rate monitoring, step counting, and sleep tracking. They're not just about the internals, though. Maxima has made sure their watches are stylish enough to wear all day, transitioning seamlessly from your morning jog to your evening out. And with customizable watch faces, you can make sure your tech-savvy accessory complements your outfit perfectly.

The best part? Maxima's smartwatches are designed with longevity in mind. They come with durable straps and are water-resistant, so you don't have to worry when you're caught in the rain or breaking a sweat. They've thought of everything to ensure you stay on top of your fitness game without spending a fortune.

Fastrack:

Exploring Fastrack's collection, you're sure to find budget-friendly watches that blend style with affordability. This brand has carved a niche for itself in the Indian market by offering trendy timepieces that don't burn a hole in your pocket. You'll appreciate Fastrack for its youthful vibe and the way it keeps up with the latest fashion without compromising on quality.

Here's what makes Fastrack a go-to choice for many:

• Vibrant Designs: Each watch is a statement piece, sporting vivid colors and contemporary designs that resonate with the young and the style-conscious.

• Durability: Despite their low price tag, these watches are built to last, ensuring you don't have to sacrifice longevity for fashion.

• Variety: Whether you're looking for a casual, sporty, or a more elegant watch, Fastrack offers a diverse range that caters to all tastes and occasions.

• Accessibility: With a wide presence across online and offline stores, grabbing a Fastrack watch is as convenient as it gets.

With Fastrack, you're not just buying a timepiece; you're embracing an accessory that complements your personality and lifestyle, all while being kind to your wallet.

Timex: 

While Fastrack captivates the youth with vibrant and affordable timepieces,  Timex also offers you a range of budget-friendly watches that don't compromise on quality or style. As you explore Timex's collection, you'll find that they cater to a variety of tastes, from classic to contemporary designs.

Timex, a venerable brand with over 165 years of watchmaking experience, ensures that each watch you slip onto your wrist is a blend of fine craftsmanship and functionality. They've mastered the art of creating watches that aren't only accessible but also durable and trendy.

Whether you're in the market for something casual for everyday wear or a more elegant piece for special occasions, Timex has got you covered. Their use of quality materials means you're getting a watch that can withstand the rigors of daily life without breaking the bank. Plus, with features like water resistance and Indiglo night-light, you're equipped for both day and night adventures.

Fossil:

Why settle for ordinary when you can elevate your wrist game with Fossil's luxurious collection of watches? Fossil stands out in the Indian market, offering an array of watches that blend classic style with modern sophistication. Their timepieces aren't just accessories; they're statements of elegance that reflect your personal style.

When you choose a Fossil watch, you're not just getting a timekeeper, you're indulging in a piece of luxury that's been meticulously crafted. Here's what you can expect from Fossil's opulent range:

• Innovative Designs: Each watch is a result of creative thinking, offering you a unique piece that's as individual as you are.
• High-Quality Materials: Expect nothing less than premium leathers, durable stainless steel, and precise movements in every piece.
• Attention to Detail: From the dial to the strap, every aspect is designed with an eye for detail to ensure a perfect finish.
• Versatile Style: Whether you're dressing up for a formal event or keeping it casual, there's a Fossil watch to complement every outfit.

With Fossil, you're not just keeping up with the times; you're ahead of the curve. Get ready to make a statement with a watch that's as bold and distinctive as you are.

Sheen:

You'll discover that Sheen, Casio's elegant series, is among the top choices for women's watches in India, combining functionality with sleek design. These timepieces reflect Casio's dedication to precision while catering to the style-conscious lady. With Sheen, you're not just getting a watch; you're embracing a piece of fashion that turns heads and speaks volumes about your taste.

Crafted with meticulous attention to detail, Sheen watches are known for their durability and versatility. You'll find features such as water resistance, solar power, and full auto-calendars, all encased in stunning materials like Swarovski crystals and sapphire glass that resist scratches. They're not only practical; they're also a statement accessory.

Whether you're dressing up for a formal event or seeking something that fits your daily professional look, Sheen has you covered. You can choose from a variety of styles, from classic analog faces to modern digital displays, ensuring there's a Sheen watch that perfectly matches your personal style.

Tommy Hilfiger

Every modern woman's accessory collection benefits from the inclusion of a Tommy Hilfiger watch, known for its blend of classic American style with a preppy twist. You'll find that these timepieces not only keep you punctual but also elevate your everyday look with a touch of elegance and sportiness.

Here's what sets Tommy Hilfiger watches apart in the Indian market:

• Versatile Designs: From sleek stainless steel to chic leather straps, you'll find a range of designs that fit both your office attire and casual weekend outfits.

• Iconic Branding: The unmistakable Hilfiger flag logo adorns each watch, signaling quality and a heritage of American fashion.

• Durability: Built to last, these watches boast quality craftsmanship, so you're investing in a piece that withstands the test of time.

• Affordability: While exuding luxury, Tommy Hilfiger watches are priced to cater to a broad audience, making them an accessible option for fashion-forward women.

Whether you're looking for a watch that makes a statement or one that complements your daily ensemble, Tommy Hilfiger offers a diverse range that doesn't compromise on style or quality. It's no wonder they're a favorite among discerning ladies in India.

Casio

Transitioning from the American elegance of Tommy Hilfiger, you'll find Casio's timepieces combine functionality with trendy designs to suit your dynamic lifestyle. Casio, a brand synonymous with resilience and innovation, has carved out a special place in the Indian market, particularly among women who balance work and play with effortless style.

You're likely familiar with their G-Shock series, renowned for its rugged durability, but don't overlook their Baby-G line, which adds a feminine touch without sacrificing toughness. Casio also offers a range of elegant watches under the Sheen series, specifically designed for women who appreciate a blend of fashion and sophistication in their accessories.

But Casio isn't just about looks. You'll get features like solar power, world time, and water resistance, ensuring that your watch isn't merely a statement piece—it's a practical tool. And let's not forget the vintage charm of their retro digital watches that have made a comeback, merging nostalgia with contemporary chic.

Whether you're dressing up for a formal event or gearing up for an outdoor adventure, Casio's versatile collection ensures there's a perfect watch to match every facet of your persona. With Casio, you're not just keeping time; you're making a statement.

Swarovski

In the realm of luxury accessories, Swarovski watches dazzle with their precision-cut crystals and elegant designs. When you're considering a watch that's both stylish and sophisticated, Swarovski's pieces should be at the top of your list. Known for their distinctive sparkle, these watches are more than just timekeepers; they're fashion statements that elevate any outfit.

Here's what sets Swarovski watches apart:

• Unmatched Sparkle: Each watch is adorned with Swarovski's signature crystals, offering a brilliance that's hard to find elsewhere.

• Innovative Materials: Swarovski doesn't shy away from incorporating high-quality materials like ceramic and stainless steel, ensuring durability alongside luxury.

• Versatile Styles: Whether you prefer a sleek, modern look or a more classic, ornate design, there's a Swarovski watch to match your taste.

• Gift-Ready Appeal: These watches come in beautiful packaging that makes them perfect for gifting to a special someone.

You'll love how a Swarovski watch on your wrist doesn't just tell time; it tells a story of elegance and refinement. With a range that caters to various price points, you're sure to find a Swarovski watch that not only fits your style but also your budget.

Conclusion

You've just discovered the top ladies' watch brands that cater to every style and occasion in India. Whether you fancy the elegance of Daniel Klein, the luxury of Titan Raga, the tech-savvy features of Maxima, or the budget-friendly choices of Fastrack and Timex, there's something for you.

Don't miss out on Sheen's popularity, the classic appeal of Tommy Hilfiger and Casio, or the dazzling designs from Swarovski.

It's time to adorn your wrist with the perfect timepiece.

Shoes are not just a necessity; they are a statement of style and comfort. In India, the footwear industry has witnessed remarkable growth, with several brands offering a diverse range of shoes to cater to the diverse preferences of consumers. From the lively markets of Mumbai to the historical lanes of Jaipur, we're unraveling the craftsmanship, innovation, and trendsetting designs that shape the nation's dynamic shoe scene. In this article, we will explore the top 10 Best shoe brands in India, delving into their business statistics, founder details, product range, and the extensive presence of their store outlets across the country.

Shoe Market in India: An Overview

The shoe industry has emerged as a significant player, striding confidently into the future. With a market size valued at an impressive US$ 15.22 billion in 2022, the India Footwear Market is poised for a remarkable journey, projected to grow at a compelling CAGR of 12.83% from 2023 to 2029, reaching a staggering US$ 35.43 billion.

India's global footprint in the footwear market is equally impressive. The country exports its footwear prowess, with a substantial 78% of its products finding a home in European countries and the United States. Notably, India's footwear enjoys significant popularity in these regions, with exports totaling US$ 1660.41 million to the European Union and US$ 312.21 million to the United States.

Also Read: Brands like Decathlon in India

10 Best Shoe Brands in India (2023):

1. Bata: Bata, an iconic name in the world of footwear, has been a part of the Indian market for over eight decades. Founded in 1894 by Tomas Bata, the brand has become synonymous with quality and affordability. Bata offers a wide range of shoes, from formal to casual and sports footwear. With a conservative estimate of over 1,200 stores across India, Bata remains a household name, providing footwear solutions for the entire family.

2. Woodland:Woodland, a brand that resonates with adventure and outdoor enthusiasts, was established in Quebec, Canada, in 1950. The Indian operations began in the 1990s, and since then, Woodland has become a leading choice for durable and stylish outdoor footwear. With a conservative estimate of over 600 stores in India, Woodland continues to expand its footprint, offering a range of shoes designed for those who embrace the spirit of the outdoors.

3. Red Chief: Red Chief, a brand under the Leayan Global Pvt. Ltd. umbrella, has gained prominence in the Indian market for its high-quality leather footwear. Founded in 1997, the brand focuses on crafting durable and stylish shoes for men. With a conservative estimate of over 300 stores, Red Chief has become a go-to destination for those seeking premium leather footwear that combines comfort with contemporary style.

4. Nike: Nike, a global giant in athletic footwear and apparel, has a significant presence in the Indian market. Founded in 1964 by Bill Bowerman and Phil Knight, Nike is synonymous with innovation and performance. In India, the brand has a conservative estimate of over 100 stores, offering a wide range of sports and lifestyle shoes that cater to the diverse needs of athletes and fashion-conscious consumers alike.

5. Adidas: Adidas, a German multinational corporation founded in 1949, has left an indelible mark on the Indian footwear market. Known for its sportswear and athletic shoes, Adidas has a conservative estimate of over 200 stores in India. The brand continues to be a favorite among fitness enthusiasts, offering cutting-edge designs and technology for optimal athletic performance.

6. Puma: Puma, another global player in the sportswear industry, has gained popularity in India for its stylish and performance-oriented footwear. Founded in 1948 by Rudolf Dassler, Puma has a conservative estimate of over 350 stores across the country. The brand's focus on blending fashion with functionality has made it a preferred choice for those seeking a trendy and sporty look.

7. Skechers: Skechers, a California-based footwear brand, has become a favorite among individuals seeking comfort without compromising on style. Established in 1992, Skechers has a conservative estimate of over 200 stores in India. The brand's diverse range of shoes, from casual to athletic, caters to a broad consumer base, making it a popular choice in the Indian market.

8. Reebok: Reebok, a brand known for its fitness-oriented products, has been a part of the Indian footwear landscape for decades. Founded in 1958 by Joe and Jeff Foster, Reebok has a conservative estimate of over 150 stores in India. The brand's commitment to providing high-quality athletic footwear and apparel has solidified its position among fitness enthusiasts.

9. Lee Cooper: Lee Cooper, a British brand with a rich heritage dating back to 1908, has become a prominent name in the Indian footwear market. With a conservative estimate of over 100 stores, Lee Cooper offers a diverse range of shoes, blending classic styles with contemporary trends. The brand's focus on craftsmanship and quality has contributed to its enduring popularity.

10. Liberty Shoes: Liberty Shoes, a homegrown brand with a legacy dating back to 1954, has been a stalwart in the Indian footwear industry. With a conservative estimate of over 400 stores, Liberty Shoes caters to a wide consumer base with its range of formal, casual, and sports footwear. The brand's commitment to quality and innovation has kept it at the forefront of the Indian footwear market.

The Indian footwear market is a vibrant and dynamic space, with these best shoe brands in India offering a diverse range of options to meet the varied preferences of consumers.  As consumers continue to seek a balance between style, comfort, and quality, these brands stand out as reliable choices, providing footwear solutions for every occasion and lifestyle.

India's retail landscape has witnessed a remarkable transformation in recent years, with an influx of international and domestic brands catering to the diverse needs of consumers. Among these, sports and outdoor equipment retail has gained significant momentum, and Decathlon stands out as a prominent player in this domain. However, there are several other retail brands in India that have made a mark by offering quality products and a unique shopping experience. In this article, we will explore the top 10 retail brands like Decathlon in India, highlighting their business stats, founder details, and the presence of their store outlets across the country.

Decathlon In India: An Overview

Decathlon's presence in India has grown significantly, making it a prominent player in the country's sporting goods market. Since its entry in 2009, the French sporting goods retailer has established a strong foothold with numerous stores across major cities. Offering a diverse range of sports equipment, apparel, and accessories, Decathlon caters to a wide spectrum of sporting enthusiasts, from beginners to professionals. The brand's emphasis on affordability, quality, and a vast product range has contributed to its popularity among Indian consumers. With a commitment to promoting an active lifestyle, Decathlon has not only become a go-to destination for sports enthusiasts but also a catalyst for fostering a sports culture in India. The company's inclusive approach, coupled with a focus on promoting various sports, has made Decathlon an integral part of India's sporting landscape.

Top 10 Decathlon alternatives/competitors in india: 

1. Puma: Puma, a globally recognized sportswear brand, has established a strong foothold in the Indian market. Founded by Rudolf Dassler in 1948, Puma has become synonymous with innovation and style in the sports and lifestyle segment. In India, Puma boasts an extensive network of outlets, catering to the needs of fitness enthusiasts and fashion-conscious consumers alike. The brand has seen substantial growth, with a conservative estimate of over 350 stores across the country.

2. Adidas: Another giant in the sports and lifestyle industry, Adidas, has been a favorite among athletes and fitness enthusiasts for decades. Founded by Adolf Dassler in 1949, the brand has a rich history of providing top-notch athletic gear. In India, Adidas operates numerous stores, showcasing its commitment to offering high-quality products. With a conservative estimate of over 200 outlets, Adidas continues to be a go-to destination for sportswear aficionados.

3. Nike: Nike, a global icon in athletic footwear and apparel, has left an indelible mark on the Indian retail scene. Co-founded by Bill Bowerman and Phil Knight in 1964, Nike has consistently delivered cutting-edge products for athletes and sports enthusiasts. In India, the brand has expanded its presence with a conservative estimate of over 100 stores, making its products accessible to a wide audience.

4. Reebok: Known for its fitness-oriented products, Reebok has been a trusted brand in the sportswear industry. Founded in 1958 by Joe and Jeff Foster, Reebok has evolved into a global powerhouse. In India, Reebok has a considerable presence, with a conservative estimate of over 150 stores, offering a diverse range of athletic footwear and apparel.

5. Skechers: Skechers, a California-based footwear brand, has gained popularity for its comfortable and stylish designs. Founded by Robert Greenberg in 1992, Skechers has become a household name in the Indian footwear market. With a conservative estimate of over 200 stores, Skechers caters to a broad consumer base, providing trendy and comfortable footwear options.

6. Under Armour: Under Armour, a relatively newer player in the sportswear industry, has quickly carved a niche for itself. Founded by Kevin Plank in 1996, the brand is known for its innovative and high-performance athletic gear. In India, Under Armour has a growing presence, with a conservative estimate of over 50 stores, attracting fitness enthusiasts with its cutting-edge products.

7. New Balance: New Balance, an American footwear and apparel brand, has been a favorite among runners and athletes. Founded in 1906 by William J. Riley, the brand has a long history of producing quality athletic footwear. In India, New Balance has gained popularity, with a conservative estimate of over 75 stores, offering a range of sports shoes and apparel.

8. Fila: Fila, an Italian-South Korean sportswear brand, has made significant strides in the Indian market. Established by the Fila brothers in 1911, the brand has a heritage of providing sportswear with a focus on style. In India, Fila has a growing presence, with a conservative estimate of over 50 stores, attracting consumers with its unique and fashionable designs.

9. ASICS: ASICS, a Japanese athletic equipment company, is renowned for its high-performance footwear and sports equipment. Founded by Kihachiro Onitsuka in 1949, ASICS has become a trusted brand among runners and fitness enthusiasts. In India, ASICS has a notable presence, with a conservative estimate of over 40 stores, offering a range of products designed for optimal athletic performance.

10. Columbia Sportswear: Columbia Sportswear, an American company specializing in outdoor and activewear, has gained popularity in the Indian market. Founded by Paul Lamfrom in 1938, the brand is known for its durable and functional outdoor gear. In India, Columbia Sportswear has a growing presence, with a conservative estimate of over 30 stores, providing outdoor enthusiasts with top-quality apparel and equipment.

Conclusion:

As the demand for sportswear and outdoor equipment continues to rise in India, these top 10 retail brands have successfully carved their niche in the market. With a conservative approach, these estimates showcase the substantial presence of these brands across the country, catering to the diverse needs of consumers. The founders' vision, coupled with a commitment to quality and innovation, has propelled these brands to the forefront of the Indian retail landscape, providing customers with a wide array of choices for their sporting and lifestyle needs.

Indian Retail industry has seen tremendous change especially in the consumer behavior and preferences. This is also the same in the case of the retail landscape for incense products, commonly known as agarbattis, which has undergone a transformative journey in recent years, marked by the contrast between online and brick-and-mortar sales. As consumer preferences evolve, incense retailers find themselves at a critical crossroads, which sees the need to navigate the delicate balance between virtual convenience and the timeless allure of traditional in-store experiences. The world is slowly changing towards a more online shopping experience, however, the Indian incense stick industry is witnessing the undying appeal of in-store shopping

1) Reduction in Online Orders post Covid

The COVID-19 pandemic has left an indelible mark on various aspects of our lives, influencing trends and reshaping industries in unprecedented ways. As many countries including India imposed strict lockdowns and social distancing became the norm, consumers increasingly turned to online platforms for their shopping needs. From vegetable to incense sticks, consumers were ordering everything online. But with the threat of Covid-19 almost gone, we have observed noticeable reduction in online usage within the agarbatti sector and that Indian consumers are reverting back to buying from shops rather than buying from e-commerce websites.

2) Consumers Reverting to Traditional In-store Shopping

Many consumers are now returning to traditional brick-and-mortar stores for their agarbatti purchases. The sensory experience of selecting from a variety of fragrances and feeling the textures of different products has a unique appeal that online shopping cannot replicate. The use of agarbattis is deeply rooted in spiritual and religious rituals. With the easing of restrictions, individuals are once again attending religious ceremonies and visiting temples in person, leading to a decline in the need for online purchases. In-store shopping provides a unique opportunity for consumers to interact with knowledgeable and passionate staff and to enjoy personalized assistance. Expert advice, recommendations, and the chance to engage in meaningful conversations contribute to a sense of community that online platforms severely lack. In physical stores, consumers have the luxury of visually inspecting products, evaluating their quality, color, fragrance, and overall aesthetic appeal and the visual element of in-store shopping remains a powerful factor that draws consumers away from the virtual shelves of online platforms.

3) High Transportation and Courier Costs  

In the world of incense sticks, transporting these aromatic products to individuals presents a unique set of challenges for companies. The logistics of shipping incense sticks can be a delicate and costly affair, with charges often surpassing the value of the product itself. Incense sticks are inherently delicate and prone to breakage, making their transportation a fragile affair. Fragile items often necessitate specialized packaging and handling to ensure they reach customers intact. The need for protective measures adds an extra layer of cost to the shipping process, further straining the financial feasibility for companies. When shipping costs surpass the value of the product itself, companies face a difficult decision regarding pricing strategies. Increasing product prices to accommodate shipping expenses may render the products less competitive in the market, potentially driving customers away. On the other hand, absorbing the high shipping costs can eat into profit margins, making it challenging for businesses to sustain themselves. The transportation and courier challenges faced by incense stick companies highlight the complexities of operating in a niche market with delicate products. In a world where shipping costs can sometimes overshadow the value of the product, different strategies must be used to keep the scents flowing to customers near and far.

4) Brick-and-Mortar Here to Stay

In the ever-evolving landscape of retail, where the e-commerce continues to expand its influence, the brick-and-mortar or In-store shopping concept stands tall as a steadfast and indispensable element, especially in a country as diverse and vibrant as India. Despite the rise of e-commerce and the allure of online shopping, the physical presence of traditional stores remains deeply ingrained in the fabric of Indian retail, indicating that the brick-and-mortar concept is here to stay. The ability to touch, feel, smell and experience products like incense sticks firsthand remains an integral part of the Indian shopping tradition and this fosters trust and confidence in the purchase decision of the consumer. Many brick-and-mortar stores in India are not resisting technological advancements; instead, they are adapting and integrating digital elements to enhance the overall shopping experience. Many traditional retailers have embraced e-commerce, offering omnichannel solutions that combine the convenience of online browsing with the tangible experience of in-store shopping. The in-store shopping concept is deeply woven into the retail fabric of India, and its endurance is a testament to its cultural resonance and adaptability. While e-commerce continues to grow, the physical store will remain a cornerstone of retail, providing a unique and irreplaceable experience for consumers and the symbiotic relationship between online and brick-and-mortar channels will likely continue to evolve.

 Ankit Agrawal, Director, Mysore Deep Perfumery House (MDPH) and Zed Black

MTR Foods, a prominent player in the culinary landscape, has not only carved a niche for itself but has also become a household name across Karnataka, Telangana, and Andhra Pradesh. With a diverse portfolio spanning various categories, the brand has successfully blended tradition with innovation, catering to the evolving tastes and lifestyles of its consumers.

Diversified Portfolio and Revenue Streams

MTR Foods has established a formidable presence across a diverse array of categories, with its flagship offerings residing in the domain of spices and mixes. This particular category stands as the behemoth of its product portfolio, contributing a substantial 55 percent to its overall revenue. A close contender for the top spot is its ready-to-eat and ready-to-cook range, which comprises various subcategories such as breakfast, dessert mixes, desserts, curries, and beverages. This segment commands 35 percent of its revenue. The remaining 10% is distributed among other categories.

“The supremacy of our spices and mixes category is not merely a statistical triumph but a testament to the authentic flavors and quality that define our offerings. It has emerged as the cornerstone of our success, resonating strongly with our discerning customer base,” said Sunay Bhasin, CEO, MTR Foods.

Ready-to-Eat: A Resilient Category

The ready-to-eat and ready-to-cook space, its second-largest category, has positioned itself as a dynamic and indispensable facet of its product lineup. Bhasin explained, “Its multifaceted nature aligns seamlessly with the evolving lifestyles of our consumers, particularly in the context of increasingly busy schedules and a rising number of women joining the workforce. As a direct response to these societal shifts, the RTE and RTC segment has become a driving force behind our revenue stream. Given the persistent trend of busier lifestyles, we anticipate this category will continue to play a pivotal role in our overall growth trajectory.”

Strategic Forays into New Categories

The brand has recently embarked on two significant and expansive ventures, marking a strategic foray into new product categories. One notable initiative involved the introduction of a line of chilled fresh products. The offerings include its signature dosa batter, idli batter, and the distinctive red rice dosa batter. “Building upon the success of our fresh batter range, we unveiled a compelling addition to our breakfast lineup – the Akki rotti. Complementing this, we also introduced another variant of Indian bread, Malabar Parantha, offering a rich and authentic culinary experience,” Bhasin asserted.

In the spirit of innovation and diversification, this year also witnessed MTR Foods entering the realm of fresh sweets. This strategic move involved the launch of four distinct products: Mysore Pak, Besan Unde, Bombay Halwa, etc. “This expansion represents a significant leap from our established presence in the sweets mix category to providing consumers with an array of ready-to-enjoy fresh sweets,” he added.

Inclusive Distribution Strategy

Within the spices and masala category, the brand has strategically expanded its reach to encompass villages with varying population sizes. “In the state of Karnataka, our presence extends to villages with populations of up to 2000, ensuring that the rich and diverse flavors of our spice blends are accessible to even the most remote communities. Venturing further into the southern territories of Andhra Pradesh and Telangana, we have established a formidable presence in villages with populations reaching up to 5000, thereby cultivating a broad and diverse consumer base,” noted Bhasin.

Among its distribution channels, general trade emerges as the undisputed leader, contributing a substantial 75 percent to its overall sales. In addition to this, MTR Foods has successfully permeated modern retail formats, accounting for 19 percent of its sales.

Furthermore, recognizing the transformative impact of the digital age, the brand has also strategically embraced e-commerce as a pivotal distribution channel. This dynamic and rapidly growing avenue contributes between 4-6 percent to its overall sales.

Focus on Tier II and III Towns

MTR Foods’ strategic focus extends beyond urban centers, emphasizing the importance of Tier II and III towns, with a particular emphasis on rural markets. “These markets, often underserved yet culturally rich, play a pivotal role in shaping our approach and contribute substantially to our overall success, accounting for nearly 20 percent of our total sales,” he stated.

“Our commitment to these towns and rural areas is not merely a business strategy but a reflection of our dedication to inclusivity and accessibility. Recognizing the unique tastes and preferences that thrive in these regions, we have tailored our offerings to resonate with the diverse culinary traditions that characterize Tier II and III towns and rural landscapes,” he added.

One97 Communications, the parent company of digital payment giant Paytm, is gearing up to bring 10 million merchants onto the Open Network for Digital Commerce (ONDC) platform by the end of 2025. This initiative aligns with Paytm's mission to empower small businesses and merchants, helping them integrate into the mainstream economy through digital payments.

Significant Customer Influx

Vijay Shekhar Sharma, the Founder and CEO of Paytm, revealed that approximately 11.8 million customers have already been directed to Paytm's services through the ONDC platform. Paytm's ecosystem revolves around supporting small merchants, and the company sees the ONDC platform as a crucial tool to connect these merchants with a broader customer base.

Government-Backed ONDC Platform

The Open Network for Digital Commerce (ONDC) is a government-backed initiative open to all e-commerce stakeholders. The platform allows various services, including those of Paytm, PhonePe, and magicpin, to integrate and collaborate. ONDC aims to streamline e-commerce operations and facilitate the onboarding of small businesses into the digital economy.

Market Presence and Potential

Vijay Shekhar Sharma emphasized that ONDC has already amassed more than 10 million customers, constituting one-fifth of the total e-commerce market. By bringing a substantial number of merchants onto the platform, Paytm aims to tap into the vast pool of customers searching for new products and services. Addressing challenges such as trust and discovery, Sharma expressed confidence in the willingness of customers to explore online shopping.

ONDC Operational Growth

T Koshy, the Managing Director and CEO of ONDC, provided insights into the platform's recent growth. Since commencing operations in January, ONDC has witnessed a significant uptick, with transactions increasing from 1,200 to almost 5 million in the current month. Transactions are occurring in 600 cities, indicating a widespread adoption of the platform. Koshy anticipates a substantial surge in transactions over the next 1-2 years, aiming to add a zero to the current transaction levels.

Paytm's ambitious plan to onboard 10 million merchants on the ONDC platform by 2025 underscores the company's commitment to fostering digital inclusion and supporting small businesses. As ONDC gains traction and transactions surge, the collaboration between digital payment platforms and government-backed initiatives demonstrates the evolving landscape of India's digital economy.

Established in 1985, ETUDE is the leading K-Beauty makeup brand renowned for its adorable and girly charm. Dedicated to fulfilling women's dreams of beautiful transformations akin to a princess, ETUDE embarked on its international journey in 2007, debuting in Thailand. With a mission to propagate a 'playful makeup culture and look,' the brand has expanded its presence across Asia, including Japan, Hong Kong, and India, offering a delightful range of products designed to accentuate individual beauty with style and flair.

ETUDE emerged as a brand committed to transforming makeup routines into a delightful symphony, blending skincare with vibrant colors. The brand's ethos was rooted in the belief that every woman possesses her unique beauty rhythm.

Global Expansion

As the brand captivated hearts across Asia, the brand set its sights on a global stage. In 2019, ETUDE entered the Indian market, a diverse canvas waiting to be painted with the brand's enchanting colors.

ETUDE made its grand entrance into India, with its first flagship store opening its doors in Mumbai, creating a buzz among makeup enthusiasts. The blend of Korean skincare innovations and trendy makeup resonated with the Indian audience, marking the beginning of a beautiful journey.

Product Localization

Understanding the nuances of the Indian beauty landscape, ETUDE swiftly adapted its product offerings. "ETUDE in India we launched in 2019, so it’s been 4 years and I would say the trend for ETUDE is building, year on year," notes Mini Sood Banerjee, Head of Marketing at Amorepacific. "There has been a lot of demand, especially coming from Gen-Z and millennials, young professionals who love ETUDE products in that manner. First of all, it's very multi-tasking product, like our tint can be used for multiple purposes, and these days Gen-Z demands that kind of product. And we have seen an uptrend, wherein we can see growing demand among Indian consumers."

However, the brand’s crescendo in India was orchestrated through a strategic retail expansion plan. The brand strategically nestled its stores in prime locations within bustling malls, ensuring accessibility for makeup enthusiasts across the country. With vibrant displays and knowledgeable beauty advisors, ETUDE's retail spaces became a haven for those seeking a harmonious beauty experience.

Signature Products

ETUDE's repertoire of products became the talk of the town, with each item telling a unique story. "The best working products in India are the ETUDE tints; fixing tints are trending right now and bringing in good sales for us," shares Banerjee. The brand’s commitment to quality, innovation, and affordability struck a balance that resonated with the diverse Indian audience.

The Indian beauty market is as diverse as the country itself, presenting challenges and opportunities in equal measure. ETUDE faced competition from local and international brands, but its commitment to understanding and embracing the uniqueness of Indian beauty rituals allowed it to stand out. Collaborations with Indian influencers and makeup artists added another layer to the brand's resonance.

ETUDE Academy's Inaugural Graduation Party: A Night of Artistry and Celebration

In the digital age, ETUDE recognized the importance of building a virtual stage to connect with its audience. "We are celebrating the successful completion of our ETUDE influencer program which we launched this year," Mini Sood Banerjee states. "Through this, we are supporting young influencers, offering them support in multiple ways - how to make content, how to do proper makeup, etc. It is one of the best initiatives we have taken up because not many makeup brands have been doing that in India to support influencers, budding influencers."

In a dazzling event at PVR Home, ETUDE Academy recently celebrated its very first Graduation Party, marking a pivotal moment in the journey of budding makeup enthusiasts. The evening featured an engaging masterclass by Jazz Wahan, a renowned makeup artist celebrated for infusing creativity into every look. Banerjee expressed her admiration, stating, "ETUDE Academy's first Graduation Party was a testament to the commitment and enthusiasm of its students, showcasing the brand's innovative approach."

Ode to Sustainability

In an era where sustainability became a keynote in the beauty industry, ETUDE harmonized its practices with eco-friendly initiatives. "I want that the current demand we have from GenZ already, we aim to be the go-to makeup brand for them, being a product that everyone loves and uses," expresses Mini Sood Banerjee, underlining ETUDE's commitment to aligning with the values and preferences of the conscious Indian consumer.

As ETUDE continues to compose its melody in India, the brand remains committed to staying attuned to the ever-evolving desires of its audience. "We are launching various products of ETUDE which will be coming in December 2023 onwards," Mini Sood Banerjee hints, "and we are excited about all this, and maybe you will also get to witness our expansion with store launches as well as collaborations including our collaboration with Tira with the offline store expansion that we will be doing."

A Beauty Sonata Unfolds

ETUDE's journey in India has been nothing short of a beauty sonata, with each phase harmonizing seamlessly with the vibrant tapestry of the country. From its debut in Mumbai to becoming a household name across cities, ETUDE has etched its melodic presence in the hearts of Indian beauty enthusiasts. As the brand continues to play its beauty symphony, the audience eagerly awaits the next enchanting note in ETUDE's captivating story.

In the midst of ongoing global changes, fashion has taken a turn towards combining comfort and style. This shift is evident in the resurgence of retro fashion making a comeback with a modern twist.

Looking at winter wear, the market is expected to grow from $330 billion in 2023 to a substantial $490 billion by 2033, with a steady 4 percent annual growth rate. Designers are redefining winter apparel, creating outerwear that transcends seasons, appealing to a diverse audience seeking trendy and versatile options.

As we approach the cool embrace of autumn and impending winter, we've selected the top three outerwear pieces for both men and women. These pieces effortlessly blend casual and chic, aligning perfectly with the current trend of earthy tones, autumnal hues, and comfortable fabrics. Additionally, they pair well with statement jewelry, allowing you to express your style while staying on point.

Now, let's delve into the details of the top three autumn/winter collections:

1. Les Petits: Versace and Stella McCartney

Versace's Les Petits collection introduces unparalleled fashion for the young ones, blending playfulness, opulence, and comfort. Vibrant attire, premium fabrics, and extravagant designs with iconic motifs like the Medusa and Baroque patterns define the brand's winter elegance. Meanwhile, Stella McCartney's cool and colorful collection captures the whimsy and playfulness of children, offering fun-loving apparel that seamlessly combines protection and charm.

2. Mufti: Contemporary Prints and Innovative Fabrics

Mufti's new collection for men showcases contemporary prints, a sophisticated color palette, modern silhouettes, and innovative fabrics. The Mumbai-inspired line of shirts, t-shirts, and polos features embossed flora and fauna, reflecting the city's essence. With everything from statement to casual wear, Mufti's range includes jackets, sweatshirts, and sweaters in tones of blue and mustard, providing a perfect blend of tradition with a contemporary twist.

3. United Colors of Benetton: Timeless and Sustainable AW'23 Collection

Designed by Global Creative Director Andrea Incontri, the AW'23 collection from United Colors of Benetton is functional yet timeless, celebrating the brand's prestigious legacy. Introducing non-colors like white, black, and grey, the collection showcases the brand's commitment to sustainability with materials like eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled fake feathers. From exceptional workmanship in knitwear to symbols like rabbits and flowers, the collection reclaims Benetton's role as a pioneer in everyday, original fashion for a personality-strong Autumn/Winter.

4. Wacoal Autumn-Winter 2023 Collection: A Fusion of Elegance

Wacoal India, the premium lingerie brand hailing from Japan, unveils its highly anticipated Autumn-Winter 2023 (AW'23) collection, a symphony of elegance, inspiration, and spirited designs. Infused with the essence of “Amethyst Lovers” and “Feeling Spirited”, this collection is set to redefine style and comfort this season. 

"Amethyst Lovers" concept serves as the heart and soul of this collection. This extraordinary inspiration is a tribute to the aspirations of happiness, love, success, and luck that thrive within each of us. The collection, intricately crafted with love, revolves around the enchanting hues of Amethyst. From delicate lavender to profound purple, each piece exudes an air of elegance and sophistication.

"Feeling Spirited" is an ode to embracing happiness, boosting spirits, and engaging in activities that bring joy. The collection mirrors this exuberance with a diverse palette, ranging from fiery reds and oranges to lively greens and cobalt blues. Each design encourages wearers to seize life with enthusiasm.

As the retail landscape continues to evolve, consumer expectations have transformed, placing even more emphasis on the need for a cost-efficient supply chain. First and foremost, cost-effectiveness directly impacts a retail brand's bottom line. Retailers can reduce operational costs by optimizing supply chain operations, leading to higher profit margins. With thin margins in the retail industry, every rupee saved in the supply chain can significantly impact a company's overall profitability. This cost-saving approach allows retail brands to invest in other critical areas, such as marketing, product development, and enhancing customer experience.

Furthermore, in a world where consumers have grown accustomed to fast and efficient delivery services, cost-effectiveness is pivotal in offering competitive shipping options. By reducing transportation, warehousing, and labor costs through supply chain optimization, retailers can offer affordable and, in some cases, expedited shipping to customers without compromising profitability. It is essential to remain competitive and meet the ever-increasing demands of online shoppers who expect rapid delivery at a reasonable cost.

Competitive Advantages of Cost-effectiveness

Cost-effectiveness also enables retail brands to be more agile and adaptable. In a dynamic market environment, those with cost-efficient supply chains can respond quickly to changes in customer demand, market trends, and external factors like economic fluctuations or disruptions in the supply chain. This agility allows retailers to maintain their competitive edge by avoiding overstocking, reducing waste, and preventing costly stockouts, which can negatively impact customer satisfaction and the brand's financial health.

Moreover, cost-effective supply chains promote sustainability. By adopting sustainable practices, retail brands can save on operational costs and appeal to a growing segment of environmentally-conscious consumers. As sustainability becomes increasingly important in purchasing decisions, a cost-effective supply chain that embraces eco-friendly practices can enhance a retailer's reputation and attract more customers.

Maintaining a cost-effective supply chain has become a paramount concern for retail brands in today's rapidly evolving retail landscape. The digital age has ushered in a new era of consumer expectations, where fast and efficient delivery of products is non-negotiable. Retailers are turning to technology-driven solutions to meet these demands while keeping costs in check.

One of the critical elements of a cost-effective supply chain is efficient inventory management and forecasting. Traditional methods of inventory management were often fraught with inefficiencies and inaccuracies. However, technology has revolutionized this aspect of the supply chain, such as using advanced analytics and artificial intelligence (AI) to predict customer demand accurately. Retailers can collect and analyze data from multiple sources, such as historical sales, customer preferences, and external factors like weather and economic indicators. This data-driven approach allows for optimized stock levels, reducing the need for excess inventory that ties up capital and warehouse space.

Additionally, cloud-based inventory management systems have made it easier for retailers to monitor their stock in real-time. These systems offer a centralized view of inventory across all locations, enabling retailers to make informed decisions about when and where to restock. As a result, retailers can reduce carrying costs and minimize the risk of overstock or stockouts.

The Ascendency of Technology in Supply Chain Operations

Technology has also brought increased visibility and transparency to supply chain operations. Retail brands are using supply chain management software and Internet of Things (IoT) devices to track the movement of goods from suppliers to consumers. Real-time tracking allows retailers to monitor the status of shipments, anticipate delays, and take proactive measures to prevent disruptions. Blockchain technology is also used to enhance transparency in supply chains. By recording every step of the supply chain on an immutable ledger, retailers can ensure that products are sourced ethically and verify the authenticity of products. This aligns with consumer preferences for responsible sourcing and reduces the risk of fraud and counterfeit products, which can be costly to brands in terms of reputation and financial losses.

Warehouse automation is another significant cost-saving aspect of the modern supply chain. With the integration of robotics and automation technologies, retailers can streamline their warehouse operations and make them more cost-effective. Automated systems can efficiently pick and pack items, reducing labor costs and errors associated with manual handling. Moreover, automation can enhance the speed and accuracy of order fulfillment. For example, automated conveyor systems and robotic pickers can reduce the time required to process and ship customer orders. The result is faster order delivery and improved customer satisfaction.

Furthermore, technology is helping retailers make the most of their storage space. Automated storage and retrieval systems (AS/RS) optimize space utilization by stacking items closely together, reducing the need for expansive warehouses and saving on real estate costs. This is particularly important for retailers operating in urban environments with limited and expensive warehouse space.

Competitive Edge of Technology in Supply Chain Operations

The transportation aspect of the supply chain is a critical component in determining overall costs. Technology has revolutionized transportation efficiency, enabling retail brands to implement demand-driven transportation strategies. Real-time data, GPS, and route optimization software allow retailers to make more informed decisions about how and when to transport goods. They can plan routes that minimize fuel consumption and reduce carbon emissions, saving costs and adhering to environmental sustainability goals.

Data analytics is pivotal in identifying cost-saving opportunities throughout the supply chain. Retail brands use data analytics tools to scrutinize various aspects of their operations, such as order processing, returns, and vendor performance. Retailers can implement process improvements that significantly reduce costs by identifying inefficiencies and bottlenecks. One example of data-driven cost optimization is dynamic pricing. Retailers use AI algorithms to adjust real-time prices based on various factors, including demand, competition, and inventory levels. This pricing strategy not only maximizes revenue but also helps to clear slow-moving inventory.

Technology has facilitated greater collaboration and partnerships within the supply chain. Retail brands increasingly engage in data-sharing agreements with suppliers, carriers, and logistics providers. This collaborative approach improves communication and coordination, reducing costly misunderstandings and disruptions in the supply chain. Collaboration platforms and communication tools make it easier for different stakeholders in the supply chain to share information and work together seamlessly. For example, retailers can receive real-time updates from carriers and suppliers, allowing them to react swiftly to changes in circumstances.

Retail brands must embrace technology to maintain cost-effective supply chains in an era where consumers expect quick, reliable, and affordable access to products. Technology-driven solutions are revolutionizing every aspect of the supply chain, from inventory management and forecasting to warehouse automation and data analytics. The adoption of these technologies not only reduces costs but also enhances efficiency, transparency, and sustainability. Retail brands that harness the power of technology are better positioned to meet the evolving demands of consumers while remaining competitive in the dynamic world of retail.

Authored By

Smitha Jacob, Co-founder, Jolger Activewear, Founder Director, Saggian Ventures

Smitha Jacob, Co-founder at Saggian Ventures Pvt Ltd.(JOLGER BRAND).JOLGER stands for Jolly Joggers – those who celebrate physical activity as well as enjoy their leisure in comfortable, smart wear. The founders, are committed to the highest standards of Environmental impact, Sustainability and Governance. Its factory in Jordan employs more than 70 percent women in it’s workforce . In India too, the company is committed to sharing a portion of its profits with women led rural enterprises and skill building ventures and 1 percent of its sales going to OBLF an NGO who works for the same.

Celebrity endorsements are among popular and proven marketing strategies across industries. A popular figure endorsing a product significantly impacts consumer perception of the brand, building trust and boosting sales. Consumers often associate the celebrity's positive image and reputation with the approved product, making them more likely to consider and purchase it.

In the wellness industry, especially, sports celebrities remain a top choice for endorsements. For instance, a prominent mattress manufacturer, partnered with tennis legend Serena Williams. Williams' athletic prowess and active lifestyle resonated with the brand's focus on support and comfort. Similarly, we onboarded PV Sindhu, the renowned badminton player as our brand ambassador. Partnerships of this kind pave the path to building credibility, trustworthiness, and authenticity, encouraging consumers not only to take notice of the brand but also to form a favorable impression of it.

Selecting the Right Celebrity

An association between a celebrity and a brand works out best when a star aligns with a brand's values. It lends an air of credibility and authenticity to the endorsement. Consumers are more likely to believe in the product's qualities when they perceive that the celebrity genuinely supports and uses it. If there is a disconnect between the celebrity's image and the brand's values, it can lead to skepticism and damage the brand's reputation. Hence, while choosing a celebrity, brands must take note of whether the person's values align with their brand messaging or not.

Another critical factor to consider while selecting the celebrity for your brand is the target audience. Consumers are able to connect if they see a celebrity they admire, respect, and aspire to be like. Hence, a sports star endorsing a fitness or wellness brand resonates better with consumers. Additionally, a celebrity should represent the brand's target demographic. If the celebrity shares similarities with the typical consumer of the product, it becomes easier for the audience to identify with the endorsement. It influences consumer behavior, leading to increased trust and loyalty.

Building Trust through Celebrities

Celebrity endorsements are crucial in building trust and credibility for brands and products. Brands can leverage a positive image of a celebrity to build credibility for their brands. The familiarity of a celebrity can create a sense of comfort and trust among people. It is often when customers face uncertainty when

trying new products or brands. Celebrity endorsements help reduce this perceived risk. If a trusted celebrity endorses a product and takes a first-hand experience of it themselves, consumers will feel more confident in their decision, believing that they are making a safe choice. This is our brand’s approach and engagement strategy.

For instance, having a sports celebrity for a mattress brand can also help tell a compelling brand story. Their involvement makes the brand more relatable and memorable by associating it with the celebrity's personal journey, values, or experiences, enhancing its credibility.

Consumer Behavior and Mattress Purchases

While purchasing a mattress, people carefully consider factors like comfort, support, quality, and value for money. Comfort may seem like a subjective aspect of consumer purchasing decisions, but factors like support and quality are measurable. If the ambassador of a mattress brand claims that a mattress from a particular brand provides adequate support, which is critical for maintaining proper spinal alignment during sleep, consumers will believe it. Especially if the messaging is packed with the science and technology deployed in creating the same.

Consumers seek comfort, support, and quality, but they also need to consider their budget. Balancing their preferences with affordability is a common challenge. Some may be willing to invest more in a premium mattress, while others may prioritize budget-friendly options. The cost of a mattress plays an essential role in an individual's decision-making.

One thing a mattress brand must understand while onboarding a brand ambassador is that purchasing a mattress is often an emotional decision that taps into consumers' desires for a better night's sleep, comfort, and relaxation. Celebrities can play a significant role in leveraging these emotions to influence consumer behavior and choices in this context.

Conclusion

Celebrities, with their trusted status, relatability, and aspirational qualities, have the power to connect with consumers on a profound emotional level. Their endorsements not only provide assurance and validation but also offer a glimpse into a lifestyle that many aspire to achieve. Like in the example of purchasing a mattress, the involvement of celebrities amplifies emotional dimensions, influencing consumers to make choices that align with their desires for a better night's sleep, enhanced comfort, and a sense of relaxation and well-being.

Authored By

Uttam Malani, ED, Centuary Mattresses

In a groundbreaking move towards sustainability, Mango, the renowned European fashion powerhouse, is set to unveil its new collection featuring cotton sourced from regenerative agriculture. Teaming up with Materra, a pioneering British-Indian firm specializing in innovative solutions for cultivating future-proof cotton, Mango aims to reshape the fashion landscape, prioritizing environmental and social responsibility.

Fashioning a Greener Tomorrow

For the first time in its history, the brand is embracing regenerative cotton, marking a significant stride in its sustainability journey. The collaboration with Materra underscores a commitment to fostering a fashion industry that respects both the environment and the people involved in the supply chain. This milestone in Mango's sustainability strategy heralds the use of cotton cultivated through sustainable agricultural practices with a positive impact on the environment and local biodiversity. The move not only reflects a commitment to eco-conscious choices but also signals a transformative shift towards a more responsible and ethical fashion paradigm.

“As a global fashion company, we have a clear goal: to help create a fairer society and reduce the impact of the fashion industry on the environment. This is why we have joined forces with key partners like Materra, who will help us move more quickly to ensure that 100% of the fibers we use are sustainable by 2030. The product is at the heart of Mango and sustainability has been part of our DNA for over 20 years. For this reason we want to continue inspiring the world through collections that are responsible our environment,” explained Andrés Fernández, Sustainability and Sourcing Director, Mango.

Trailblazing Traceability

Through this initiative, the fashion giant intends to leverage Materra's digital platform, Co:Farm, enabling farmers in India to collect crucial soil and crop data. This unprecedented traceability initiative will empower Mango to monitor key indicators such as fertility, soil health, water usage, machinery and pesticide application, and plot size, setting a new standard for accountability in the fashion industry.

As Mango celebrates its one-year journey towards a more sustainable and responsible approach, the introduction of regenerative cotton from India stands as a testament to its commitment to fashioning a greener tomorrow. This bold move not only places Mango at the forefront of eco-friendly fashion but also sets the stage for a paradigm shift in the industry, proving that style and sustainability can coexist harmoniously. Stay tuned as Mango continues to lead the charge in transforming the fashion landscape with its innovative and environmentally conscious initiatives.

Cotton is currently the natural fiber used most by the fashion industry. Fibers originating from regenerative agriculture have a positive impact on both the environment and the farmers growing it given its contextual, outcomes-based approach, founded on the principles of restoring biodiversity, reducing resource usage (including the use of synthetic inputs) and raising farmer livelihoods and wellbeing. Additionally, having outcomes-based incentives and long-term risk-sharing partnerships help support farmers transitioning to regenerative practices. 

Based in London and Ahmedabad, Materra helps farmers implement a climate-resilient system for growing cotton. The company designs custom growing and sourcing programs, as well as mobile/web applications providing agronomy support to farmers while collecting live Tier IV impact data in the process, thereby giving brands the opportunity to access truly traceable raw materials.

More Sustainable Fibers

The commitment to include more sustainable fibers and more responsible processes is a key strategic pillar of Mango’s value proposal. In early 2023, the company launched its first denim collection designed using circularity criteria, to allow the reuse and recycling of its garments after their useful life, in this way promoting a second life for the product. The same year, celebrating World Ocean Day, Mango also joined forces with Pyratex, a Spanish textile supplier that specializes in innovative fabrics, to market a solidarity outfit made from a mixture of seaweed, wood cellulose and cotton.

All these initiatives are part of Mango’s sustainability strategy, Sustainable Vision 2030, based on three key policies – Committed to the Product, Committed to the Planet and Committed to People – in line with its brand values. One of the aims of these strategic policies is to move towards an increasingly more sustainable product and collection, reduce its impact on the planet and work towards the full transparency and traceability of its supply chain.

Sustainable Vision 2030 defines the group’s commitment to the long-term creation of value and sustainable management through policies. This strategy is aligned with the United Nations Sustainable Development Goals (SDGs) and the ten principles of the United Nations Global Compact, as well as the international strategies and targets established by initiatives such as the Fashion Pact and the International Accord.

The global shopping phenomenon, Black Friday, continues to make waves in India. Black Friday, traditionally an American retail tradition, has firmly cemented its place in the Indian market as a major e-commerce sale event, with consumers extending their post-Diwali shopping spree to benefit from Black Friday and related sales like Cyber Monday etc.

Unicommerce, one of India’s e-commerce enablement SaaS platforms, based on the orders processed on its platform, conducted an analysis of the Black Friday weekend, revealing a sharp 23 percent increase in e-commerce order volumes as compared to the Black Friday sale weekend of 2022.

While during the Diwali festive sales, marketplace growth outpaced D2C brands, the trend was reversed during the Black Friday weekend. During the Black Friday weekend, brand websites reported robust growth, with order volumes rising by 28 percent during the weekend. The marketplaces reported a relatively lower growth of 19 percent. The growing popularity of Black Friday has made it a crucial sales period for both online marketplaces and individual brands in India. 

The Black Friday weekend brought cheers for online sellers - over 8.5 million order items demand received on the Unicommerce platform during the 2023 Black Friday sale weekend. Unicommerce received an average of 1500 orders of item demand every minute. More than 10 sellers received demand for over 100,000 orders items during the four-day weekend, and over 100 sellers received demand for more than 10,000 orders items through the Unicommerce platform.

The Black Friday surge was not limited to metro cities alone, The Tier III cities reported the highest growth of 43 percent, followed by 19 percent growth for Tier I cities and 16 percent in Tier II cities.

Fashion and beauty products maintained their status as the dominant categories during the Black Friday sale, continuing to attract a significant portion of consumer interest. Additionally, there was a noticeable uptick in volumes for FMCG and eyewear segments, indicating a diversification in consumer preferences during the sales season.

The platform witnessed brands across segments processing their e-commerce orders through its platform to seamlessly manage the spike in order volumes and great shopping experience for consumers.

In the world of luxury kidswear, Les Petits has etched a remarkable story of growth, innovation, and seamless integration. With Swati Saraf at the helm of the brand, Le Petits has crafted a unique omnichannel strategy that blends the physical and digital realms, captivating the hearts of parents and children alike.

"Dealing in the luxury kidswear segment, our omnichannel strategy has been curated very ingeniously to drive deeper penetration into the country," says Saraf. "There is a perfect confluence of both models to increase our visibility amongst the target audience."

Les Petits started as a luxury kidswear apparel brand but quickly diversified to become a one-stop shopping destination for luxury kids' products, including furniture, accessories, jewelry, books, and toys. The brand’s expansion journey has seen the opening of four company-owned stores in prime locations, from DLF Emporio in Delhi to Banjara Hills in Hyderabad.

What sets Les Petits apart is its commitment to design excellence and sustainability. Collaborating with renowned Italian architects Lino and Lorenzo, they've created a kid-centric store that combines luxury with a soothing atmosphere. A minimalistic interior and a carefully curated color palette make shopping a relaxing experience.

Technology plays a pivotal role in their operations, with an integrated ERP system and Browntape software ensuring seamless inventory management and website functionality. Les Petits' omnichannel approach allows customers to touch and feel international brands in-store while also catering to those beyond metro cities through online platforms.

"Our in-store purchasing allows for a first-hand experience of opulence for the customers," explains Saraf. "Along with this, we also receive orders from Chhattisgarh and Assam as well."

Looking ahead, Les Petits has ambitious expansion plans. Having recently launched in Hyderabad and it is eyeing the eastern region for the next venture. Additionally, the brand aims to forge strategic partnerships with B2B players to diversify its offerings. As Swati Saraf concludes, "At Les Petits, we don't just sell products; we craft experiences, memories, and a world of luxury for our little customers and their parents."

Yousta is Reliance Retail's latest youth fashion retail format, where style, technology, and sustainability unite to cater to the dynamic youth of India. The brand entered into the fashion scene with a clear vision - to be the go-to destination for the young and trendy. This youth-focused fashion retailer combines on-trend fashion offerings with affordability, ensuring that the fashion-conscious youth of India can express themselves without breaking the bank.

"Yousta understands the pulse of the youth. Our collections are not just about clothes; they're a way of life. We aim to grow and evolve with the young generation, giving them a voice and the freedom to express themselves," stated the brand.

Yousta's retail footprint is steadily expanding. The brand's first store opened its doors in Hyderabad's Sarath City mall in August, and more recently, a store debuted in Bilaspur in September. These are company-run stores, that ensure that the Yousta experience remains consistent and true to its vision. However, the brand's collections are not only through its physical stores but also on Yousta.Ajio.com and the Jiomart platform, ensuring a seamless and convenient shopping journey for its customers, no matter where they choose to shop.

Moreover, the stores are designed to be joyful spaces for consumers. The choice of materials, colors, and fixtures creates light and spacious interiors, providing a clean and clutter-free backdrop for a delightful shopping experience.

"We partner with young consumers on their journey from adolescence to adulthood. Our fashion offerings cater to all their needs during this crucial phase of life, from college to first jobs, relationships, financial independence, and living on their own," added the brand.

Yousta stores are a testament to innovation. Digital screens and QR codes provide information and ease of discovery. Tech-driven billing options like Scan & Go and Self-checkout make the shopping experience convenient, quick, and hassle-free. Charging stations are also available for customers, ensuring that their devices stay as charged as their style.

The brand has ambitious expansion plans and are set to make it more accessible to young consumers across India. With over 200 identified catchment regions, the brand is poised to establish its retail presence in numerous cities and regions in the upcoming year.

The beauty products category has experienced 51.51 percent growth compared to the previous year, particularly resonating with the younger demographic. Sales contributions from the 18 to 24 years age group accounted for a substantial 47 percent, followed by 21.27 percent from the 35 to 44 years age group.

Assiduus Global Inc. has disclosed compelling insights into recent festive shopping trends. Among the standout categories, electronics, lifestyle, and beauty products have taken center stage, with mobile phones, adapters, and earpods leading the electronics segment. Noteworthy brands like Redmi, OnePlus, and Boat have seized the spotlight in this category.

In the lifestyle and beauty realm, face and body creams have emerged as top sellers, with renowned brands such as L'Oréal, Nivea, and Himalaya gaining prominence. Regionally, Kerala, Karnataka, and Maharashtra emerged as the top contributors, with Kerala showcasing a 118 percent increase in orders on Flipkart compared to Karnataka.

Interestingly, beauty products have seen a surge in consumer engagement, with a 30.43 percent increase in shoppers meticulously exploring product details compared to the previous year. The health supplement category saw a notable 31.40 percent increase in cost per click, emphasizing the competition among brands for marketplace visibility.

Brands featured on Assiduus' platform offered enticing discounts averaging up to 40 percent, intensifying the festive shopping fervor. Notably, Indian shoppers exhibited a trend of adapting their buying behavior to seasonal trends and discounted deals.

Dr. Somdutta Singh, Founder & CEO of Assiduus Global Inc., expressed optimism about the online shopping landscape in India. The company's sales data aligns with projections by Redseer, indicating a significant compound annual growth rate (CAGR) of 27 percent, leading the industry to a projected $163 billion valuation by 2026.

Dr. Singh emphasized the surge in sales among Gen Z and Millennials in the healthcare and nutrition category, highlighting the dominance of the digitally savvy generation in India's online shopping space. Moreover, there has been a noteworthy rise in sales from Tier II and III cities, reflecting the broadening acceptance and accessibility of online shopping across diverse demographics and geographies.

In a moment of sartorial splendor, H&M, the global fashion juggernaut celebrated for its unbeatable blend of style and sustainability, has just opened its fourth store in Pune at Phoenix Mall of The Millennium. Elevating the excitement, this launch marks the debut of H&M Home, a concept set to redefine home decor for Pune's style-conscious residents.

Picture this: 2118 sq mt of fashion paradise, brimming with a diverse array of products designed to cater to the unique tastes of every shopper. With an inviting price range starting at just Rs 399 for ladies, divided, and kids, and Rs 499 for men, H&M is rewriting the rules of fashion accessibility. Stealing the spotlight is the store's enchanting Holiday Campaign, showcasing standout pieces that encapsulate the essence of the season. From the refined poplin tuxedo shirt to the captivating cropped sequin jacket with bow tie-ups, the collection radiates a contemporary elegance that H&M is globally renowned for. Adding to the allure, the annual Black Friday sale promises members an exclusive 50 percent discount on selected articles, making high fashion even more irresistible.

But the fashion fiesta doesn't stop there. Enter H&M Home, an exciting addition that brings a fresh breeze to the city's home decor scene. Beyond the racks of chic clothing, discover a carefully curated range of high-quality bed linens, timeless dinnerware, and captivating home decor items, all designed to complement a variety of interior styles. From on-trend statement pieces to timeless classics, the H&M Home collection empowers Pune's residents to effortlessly infuse their living spaces with style. And here's the kicker – with price points starting at just Rs 149, H&M is making luxury home decor accessible to all, offering a budget-friendly way for customers to express their unique style in every corner of their lives.

So, Pune, get ready to immerse yourself in a world where fashion meets home decor in the most stylish embrace. H&M has arrived, and it's here to redefine your style, from wardrobe to living room, one chic piece at a time.

Commenting on the launch, Yanira Ramirez, Country Sales Manager, H&M India, said, “We have seen incredible love for H&M HOME since its launch in India in 2022, and now, we are thrilled to bring this experience to Pune. H&M Home represents not just stylish living but also the comfort and personal expression that your home deserves. With this new addition, we aim to not only provide fashion but also the latest home décor inspiration, from elegant bedding to trendy tableware, and everything in between. Our endeavor is to continue offering the best in home and fashion with great quality at the best price, all while ensuring our commitment to sustainability remains unwavering.”

In line with the company’s sustainability initiatives, the new store extends its support for the brand's Garment Collect initiative. This initiative invites customers to bring in clothing and textiles, regardless of the brand or condition, for recycling at the store.

H&M India is now present in Phoenix Mall of The Millennium, Pune along with Phoenix Market City, Amanora Mall, and Westend Mall and Online at www.hm.com and Myntra.com

Hassle-free Purchase Journeys and Data-driven Insights to Decode Wins and Losses

With payment integration, WhatsApp commerce streamlines shopping journeys by allowing customers to pay for products using UPI apps, debit card, credit card and net banking, all without having to leave the app. This seamless process reduces friction and makes WhatsApp a one stop shop for their festive shopping. Secondly, data is the king, and having valuable insights into customer preferences, purchase history, and behavior enables informed decision making among retailers. This data, offered by WhatsApp Commerce, can be leveraged to make suitable decisions about product offerings, pricing, marketing campaigns, and the like.

Round-the-clock AI-powered Customer Support

Customer support is of paramount importance especially during the festive season, when retailers experience a surge in queries and orders. WhatsApp Commerce allows retailers to provide round-the-clock conversational assistance through AI chatbots, saving time and resources. Customers can seek help, inquire about products, resolve issues, and even request to converse with a live agent, ultimately enhancing their overall shopping satisfaction.

In a nutshell, WhatsApp Commerce is emerging as an important tool that retailers are leveraging this festive season. By harnessing the platform’s capabilities, retailers can enhance customer engagement, streamline transactions, and make data-driven decisions, alongside adding a layer of personalization on top. The commerce abilities of the platform are not only playing a significant role in bolstering customer loyalty but also bringing seamlessness to the entire shopping experience. To sum up, WhatsApp Commerce is here to stay, and modernize Indian retail.

    Author: Sanjoy Roy (VP - Retail Business, Gupshup.io)

As the winter chill settles in, the vibrant streets of India are adorned with twinkling lights, and the air is thick with anticipation. It's not just the festive season that's stirring excitement; it's the approaching Black Friday Sale, a shopping phenomenon that has woven itself into the fabric of Indian retail. Behind the buzz and the bustling crowds lies a captivating story of technological evolution, shifting consumer mindsets, and innovative retail strategies.

Scott Lundstrom, the seasoned Senior Industry Strategist for Retail at OpenText, serves as our guide through the tech-driven landscape of Black Friday. "Black Friday is always a good vantage point from which to assess the evolution of technology trends year-on-year," Lundstrom begins, his insights illuminating the path ahead. Omnichannel, artificial intelligence (AI), and cybersecurity emerge as the protagonists of this tale. Unified commerce, especially across social channels, is the secret weapon for retailers looking to triumph. Integrating systems, from point-of-sale to customer relationship management, becomes the cornerstone of success.

"AI will be leveraged this year to analyze vast amounts of data," Lundstrom continues, his gaze fixed on the horizon of retail innovation. Personalized product recommendations, targeted marketing campaigns, and tailored shopping experiences are the treasures awaiting those who dare to embrace AI. Yet, the looming threat of cybersecurity breaches casts a shadow over the festivities. Lundstrom warns, "Businesses are going to have to invest in Zero Trust Architectures to ensure they don’t fall prey during what is also a peak period for bad actors."

In a different corner of the retail stage, Harmeet Singh, the VP of Marketing, Product, and digital at The Body Shop Asia South, paints a picture of a different kind of excitement. "The festivities are ongoing, and winter is setting in. We have our Black Friday Event coming up," Singh reveals.

She further adds that for The Body Shop, Black Friday is not just a sales event; it's a canvas for creating a unique shopping experience. Deep discounts on skincare, body care, and makeup products beckon customers, but it's the transformation of stores into 'Activist Workshop' spaces that steals the spotlight. From dedicated gifting stations to enticing Body Butter towers, The Body Shop crafts an effortlessly enjoyable and fun shopping experience.

Vidur Kapur, the Director of O3+, interjects with his own perspective, adding a touch of thrill to the narrative. "Seeing how Black Friday is changing in India shows a thrilling story," Kapur declares. O3+ is poised to be part of this thrilling tale by offering skincare experiences that go beyond expectations. As Black Friday evolves, the anticipation for incredible deals becomes a shared excitement that transcends borders.

Jatan Bawa, the Co-Founder of Perfora, a brand targeting Gen Z and Millennials, adds a touch of youthfulness to the story. "As a young brand that is targeting Gen Z & Millennials, over the last 2 years, we have witnessed an increase in acceptance by the Indian audience for Black Friday & Cyber Monday events," Bawa observes. The acceptance of this Western phenomenon signifies more than just a shopping spree; it's a reflection of an evolving consumer mindset and buying behavior in India.

As the tale of Black Friday unfolds in India, it reveals not just a shopping event but a transformative force reshaping the retail landscape. Technology, sustainability, and unique shopping experiences converge to create a narrative that goes beyond discounts and deals. This annual shopping extravaganza is not just a blip on the economic radar; it's a story of adaptation, innovation, and the relentless pursuit of customer delight.

As Black Friday and Cyber Monday draw near, a myriad of enticing offers from leading brands is transforming November into a shopping extravaganza. From innovative oral care to luxurious skincare, and wellness teas to ecoluxe loungewear, and cutting-edge technology to stylish apparel, this listicle unveils the non-promotional scoop on the exclusive Black Friday deals that are set to redefine your shopping experience. Discover top-notch brands and their remarkable offers, and get ready to embark on a month-long journey of savings.

1. Perfora: Elevate Your Oral Care Routine

Perfora, an innovative oral care brand, is revolutionizing dental hygiene with its electric toothbrushes, mouthwash, dental flossers, and toothpaste. Take advantage of their Black Friday Sale, offering a remarkable flat 50 percent off on the entire range.

2. O3+: Luxurious Skincare for Radiant Beauty

Indulge in professional skincare with O3+, renowned for its facial kits and Dtan packs. This Black Friday, enjoy a minimum of 10 percent off on their website, plus 2 freebies on purchases above 1999, along with an extra 5 percent off on prepaid orders.

3. Etude: Unveiling Korean Beauty Secrets

Discover the magic of Korean beauty with Etude, a renowned makeup brand. Avail exclusive Black Friday deals on Nykaa, including up to 40 percent off, enticing B1G1 deals, and freebies on selected items.

4. Laneige: Renowned Korean Skincare on Nykaa

Indulge in renowned Korean skincare with Laneige exclusively on Nykaa. This Black Friday, enjoy up to 40 percent savings, explore new holiday kits, and get up to 25 percent off on all products. Early access is also available with a flat 15 percent off.

5. Anastasia Beverly Hills India: Iconic Brow and Makeup Elegance

Step into the world of iconic makeup with Anastasia Beverly Hills India. Unleash your beauty potential with a flat 20 percent off this Black Friday. Terms and conditions apply.

6. Vahdam India: Global Tea & Wellness Delights

Embark on a journey of wellness with Vahdam India, a global tea brand. Don't miss their biggest sale of the year—BLACK FRIDAY followed by CYBER MONDAY SALE—with up to 50 percent off on selected products.

7. NeceSera: Ecoluxe Loungewear Bliss

Wrap yourself in luxury with NeceSera, an ecoluxe loungewear brand. This Black Friday, enjoy an enticing 50 percent off sitewide, bringing comfort and style to your lounging experience.

8. Evocus: Quench Your Thirst with Black Alkaline Water

Hydrate in style with Evocus Black Alkaline Water. Take advantage of their Black Friday Sale, offering a refreshing 20 percent off on their site. Elevate your hydration game with Evocus.

9. Dyson: Unleash Savings on Cutting-Edge Technology

This Black Friday, Dyson is breaking the mold with savings up to ₹17,000. Enjoy an additional 10 percent instant bank offer on Dyson.in and Dyson Demo Stores. Explore exclusive deals at Dyson.

10. Charles & Keith: Timeless Elegance, Unmatched Savings

Immerse yourself in the world of timeless elegance with Charles & Keith, a distinguished brand known for its sophisticated footwear and accessories. This Black Friday, indulge in style and savings with up to 40 percent off on selected products from the 23rd to the 27th of November.

Beauty enthusiasts across India are in for a treat as Amazon unveils the much-anticipated beauty shopping extravaganza of the year – The Beauty Sale on Amazon Beauty, running from November 24th to 26th, 2023. Powered by Maybelline and presented in association with L'Oréal Professionnel, this event promises a celebration of beauty with exclusive discounts and exciting offers.

As the winter season approaches and the festive spirit fills the air, it's the perfect time for beauty lovers to elevate their beauty routines. The Beauty Sale offers an enticing opportunity to enjoy discounts of up to 60 percent on a wide array of beauty products, with a generous up to 50 percent off on luxury beauty items. This year's edition is thoughtfully curated to cater to the diverse needs and preferences of beauty enthusiasts.

Explore a comprehensive lineup of premium beauty products, including trending Gen Z favorites from K-Beauty to Barbiecore looks, sustainable beauty brands, versatile multi-purpose products, and the latest innovations in beauty devices. The sale is not just about discounts; it's a curated experience for those who seek the latest trends and quality in beauty. Customers are in for a treat with irresistible deals, free gifts with every luxury beauty purchase, Buy More and Save More offers, and exciting 8 PM deals lasting till midnight. Optimize your savings with the Subscribe and Save option, offering an extra 10 percent off. The event also introduces exciting new launches in makeup, fragrances, clean beauty, and luxury beauty.

What sets The Beauty Sale apart is its interactive element. Engage with your favorite creators live on the Amazon shopping application through entertaining and educational live sessions. These sessions provide valuable insights into product suitability, usage, and tips and tricks to enhance your shopping and product usage experience.

Amazon's The Beauty Sale goes beyond just discounts; it's a holistic experience featuring exciting brand partnerships, daily social media giveaways, insightful creator content, and much more. This edition has been carefully curated to offer customers a fun, engaging, and elevated shopping experience like never before. Indulge in the beauty extravaganza and elevate your beauty routine with Amazon's The Beauty Sale.

Zeba Khan, Director – Beauty, Personal Care & Luxury Beauty, Amazon India, said, “After a great response from our customers for the first two editions of ‘The Beauty Sale’, we are excited to unveil the third edition of Amazon’s ‘The Beauty Sale’ - a one-stop-shop for our valued customers to revel in self-celebration and embrace the joy of beauty and self-care. Over the years, we've observed a heightened awareness among Indian customers regarding both skin and hair health and indulgence, leading to increased investments in premium products. This edition of ‘The Beauty Sale’ is designed to elevate the beauty experience, featuring premium skincare, makeup, and luxury products while also ensuring that the customer is equipped to make the best shopping decision via helpful creator content in the form of live sessions, tips and tricks and exciting brand partnerships that cater to every style, skin type, and unique preferences. From beauty essentials to the most loved makeup brands, our curated selection transcends trends, catering to every style, skin type, and unique journey. At Amazon Beauty, we celebrate the distinctive beauty within each of you. Explore a diverse array of products tailored for your convenience and value and join us in honoring the exceptional beauty that makes you unique.”

VAHDAM India, with its newly unveiled 'VAHDAM India TEA ROOM,' aims to encapsulate an enchanting narrative.

"We are an Indian brand that is trying to take the best of India to the world with a core vision of taking native Indian wellness wisdom to the world. With our tea room, we are ready to host our customers with everything we have to offer as a brand," remarks Bala Sarda, Founder & CEO, VAHDAM India.

This statement underlines their commitment to transcending the boundaries of tea as a commodity and infusing it with aspirational allure. At the VAHDAM India TEA ROOM, customers are invited to immerse themselves in a sensory journey, encountering the fusion of modern and traditional India, a harmonious blend catering to diverse palates, transcending not only geographical borders but also the boundaries of time.

With a palate of over 100 signature blends to sample, the VAHDAM India TEA ROOM paints a vivid picture of India's rich tea heritage. Visitors can explore and enjoy not only the exquisite range of teas but also a selection of indulgent gift sets and elegant drinkware, making it a haven for tea enthusiasts and connoisseurs.

Commenting on this exciting venture, Bala Sarda shares, "We are thrilled to inaugurate our experience store in India, marking an important milestone in our omnichannel presence strategy. Our unwavering commitment remains unchanged - to enable the world to embrace the essence of Indian tea."

VAHDAM India's digital-first approach has captivated the globe, gracing prestigious events like the Oscars and forging partnerships with celebrated figures like Nicole Scherzinger. They continue to evolve, recently expanding into the realm of spices, and promoting sustainable practices by being a climate and plastic-neutral brand.

Sarda concludes, "Our unwavering commitment remains unchanged - to enable the world to embrace the essence of Indian tea."

In the world of jewelry, where tradition meets contemporary style, Mia by Tanishq has emerged as a shining star. Rajiv Menon, National Head - Sales and Retail Operations, Mia by Tanishq, revealed the brand's journey of success, innovation, and growth.

Mia's omnichannel strategy is a testament to their commitment to customer convenience. Seamlessly blending physical and online platforms, Mia ensures that customers can explore and purchase in a manner that suits them best. In the past year, the brand has witnessed a remarkable 3X growth, underlining the success of its digital and offline initiatives.

With approximately 140 exclusive stores spanning over 60 cities and a robust online presence, Mia has a wide reach. The brand's presence extends through franchise partners, making them a significant player in all major metros and key Tier I, Tier II, and Tier III cities.

What sets Mia apart is their attention to detail in-store design. Their stores exude vibrancy, youthfulness, and eco-friendliness, creating an inviting atmosphere. Sustainability practices extend to energy-efficient systems and eco-friendly packaging, resonating with environmentally conscious customers.

Technology is at the heart of its operations. From real-time stock visibility to paperless billing, the use of advanced systems enhances the shopping experience. With personalized recommendations and celebrations of special occasions, Mia's CRM system fosters customer engagement.

Mia takes pride in designing their stores in-house, with a dedicated team of professionals. This ensures that every store is a unique experience center. Expert guidance and flexible exchange policies make the transition effortless for customers. Looking forward, Mia by Tanishq aims to establish 200 stand-alone stores (SAS) and expand its presence in growing urban centers. Collaborations with online marketplaces ensure that more customers can access the exceptional Mia experience.

Rajiv Menon summed it up, "At Mia, we believe in delivering not just jewelry but memorable experiences. Our omnichannel strategy, focus on sustainability, and commitment to innovation are the pillars of our success story." Adding, "Mia by Tanishq believes in delivering not just jewelry but memorable experiences.”

Consumer attitudes across various industries are undergoing a transformative change, and this transformation depends on two important factors: Trust and Awareness. It is an interesting exploration of understanding how these dynamics are reshaping the eyewear industry landscape while focusing on the rise of Direct-to-Consumer (D2C) contact lens brands.

The Rise of The D2C Contact Lens Brand

Contact Lens Market Evolution: The contact lens market has come a long way. Historically, consumers relied heavily on traditional retail stores and optometrists to meet their vision correction needs. However, recent years have seen a significant transformation, largely accelerated by the COVID-19 pandemic. A market once characterized by optometrist visits and in-store purchases has evolved into an ecosystem where the convenience of online shopping is now considered the norm. This shift towards online shopping has not only created innovative D2C brands but also catalyzed a shift in consumer perception.

D2C Model Advantages

One of the most promising aspects of D2C models in the contact lens industry is the emphasis on affordability and convenience.D2C brands have effectively cut out the intermediary agents and streamlined their operations, delivering cost-effective solutions to consumers. These brands offer more than just lenses; they provide an experience.

Imagine the convenience of ordering contact lenses online, from the comfort of your home, and having them delivered to your door. This level of convenience fits perfectly with consumers' modern, busy lifestyles, contributing to the growing popularity of D2C brands.

Building Trust in D2C Contact Lens Brands

Nurturing Trust: Trust is the foundation on which D2C contact lens brands build their businesses. Transparency in pricing and product information, as well as reliable customer service, play an important role in developing trust and credibility. D2C brands don't just offer products; they deliver experiences tailored to consumers' needs and preferences.

Quality Assurance: The safety and quality of contact lenses are non-negotiable. D2C brands are committed to ensuring meticulous quality assurance processes and compliance with stringent industry certifications and safety standards. Consumers can trust these brands knowing that they have their vision safety ensured.

The Change In Perception: D2C vs. Traditional Retailers

D2C brands and traditional retailers are engaged in a subtle face-off that highlights some notable differences in pricing, product variety, and customer experience. D2C brands, due to their streamlined operations, often offer competitive prices. They offer a wide variety of products, from every day disposable lenses to specialty lenses and tinted lenses, without the limitations of a store's physical inventory. These brands have made it their mission to meet the diverse needs of consumers. On the other hand, traditional retailers may find it difficult to compete on the prices and variety offered by D2C brands due to their traditional supply chain models. However, they have the advantage of immediate one-on-one support and fittings.

Redefining The Preferences: Consumer preferences are undergoing a remarkable transformation. The shift towards D2C contact lens brands means modern consumers increasingly value affordability, convenience, and personalized experiences over traditional retail models. It's not just about buying contact lenses; it is a comprehensive experience that meets their evolving needs.

Adapting To Customers

Paying Attention To The Voice Of Customer: One of the unique aspects of D2C brands is their direct relationship with their customers. There are no intermediaries involved, so customers have a front-row seat to feedback. This direct interaction requires active listening and adapting based on customer input. D2C brands know exactly what consumers want and have the flexibility to respond effectively.

Working Towards Constant Evolution: Customer feedback is the driving force behind any D2C brand. This facilitates the continuous development of products and services and leads to a dynamic, customer-oriented approach. The feedback is not just listened to but also utilized as a compass of guidance for the future and ensuring that products remain relevant and attractive to their consumer base.

Safety and Regulatory Compliance

Ensuring contact lens safety is a non-negotiable aspect of the industry. D2C brands adhere to strict regulations and the highest safety standards in the industry to ensure the safety of their products. This commitment to safety is fundamental to their trusted relationships with consumers and regulators.

Consumer education is an essential element in promoting contact lens safety. D2C brands have a responsibility to educate their customers on the safe use and care of contact lenses. This proactive approach builds trust and ensures the safe use of the products.

Sustainability And Environmental Responsibility

D2C brands are actively contributing to reducing waste and promoting environmental responsibility. By eliminating the middle channel process, they are taking a more direct, greener approach to contact lens distribution. This responsible attitude is consistent with the values ​​of many modern, environmentally conscious consumers.

Future of D2C Contact Lens Brands

The future of D2C contact lens brands in India looks bright. As consumers increasingly trust and favor the D2C model, significant growth prospects and expansion opportunities are on the horizon. These brands have the potential to shape the future of the contact lens industry.

Upcoming Innovations

Innovation is an essential part of the contact lens industry. D2C brands aren't just redefining the way consumers access contact lenses; they are also promoting innovation. The future promises exciting developments, including the integration of Artificial Intelligence (AI), visual aids, and assistance technology to further improve the convenience and safety of contact lens usage. Imagine contact lenses that can provide real-time information about your eye health or adjust their properties to changing lighting conditions: it's all on the horizon.

Conclusion

Changing consumer attitudes towards D2C contact lens brands signifies a profound shift in beliefs and perceptions. These brands don't just sell contact lenses; they deliver a comprehensive experience tailored to the evolving needs and preferences of the modern consumer. By continuing to build trust, ensure quality, and listen to customer feedback, D2C brands are poised to shape the future of the contact lens industry, providing innovative solutions that cater to the modern consumers evolving expectations.

Authored By

Prasun Kumar Dubey, Business Head, Aqualens

Quick commerce is revolutionizing the sale of Smaller Stock Keeping Units (SKUs) in India, this article talks about its ingenious force of reshaping the Indian Snack Industry. Here we talk about the key forces behind this transformation- instant gratification, prompt snack deliveries, and personalization through advanced data analytics. Quick commerce is not just about extravagance, but also about gaining access to healthy food alternatives, which in turn promotes a healthy lifestyle. It has also given in to the trend of “sachetization” which encourages consumers to have their favorite foods in moderation

During and post the pandemic we have seen an increase in home delivery of all kinds of goods, from luxury to daily needs products, there has been a rise of options through which we can receive them at our doorstep with one click of a button. Quick commerce has gained a large audience for lightning-fast deliveries due to the change in lifestyle of people post the pandemic. This lifestyle change is not restricted to indulging in quick deliveries but also expands to getting personalized products in personalized quantities depending on our dietary preferences. According to a report by Statista, quick commerce is set to grow by 12 to 15 percent in India by the year 2025.

A few reasons why even traditional buyers and retailers are getting onto the trend of quick commerce is because it provides instant gratification. Midnight snack cravings or a sudden want to have a specific flavor of our favorite treat, quick commerce is that best friend that is there to quench your thirst within minutes. Also, due to the rise in technology, advanced data analytics provide personalized suggestions best suited to your dietary preferences, the time at which you are placing an order, or the temperature of where you are ordering from. This tailored approach is what boosts the sales of smaller Stock Keeping Units(SKUs).

Protein bars, fruit and nuts packs, and even traditional snacks, when packed in small sachets provide for a mindful snacking experience and promote a healthy lifestyle on the whole. There is also a rising trend of “sachetisation” of calorie intake. In India, where indulgence in high-calorie snacks is widespread, smaller SKU sizes of calorie-dense snacks allow consumers to enjoy their favorite treats without overindulging.

Quick Commerce platforms operating in India often provide detailed nutritional information about products. This transparency empowers Indian consumers to make informed decisions about their snack choices, encouraging the consumption of healthier snack options, even within the high-calorie category.

The sale of the small SKUs in the Indian Snack industry is proof of how the burgeoning middle class of the country is shifting towards Quick commerce. It is changing not just the way we snack but also how conveniently we can receive these snacks and how we can easily eat them in the right quantities without compromising on taste and without wasting time and effort. Quick commerce is not just a trend but an innovative and transformative force that will keep changing and reshaping the Indian snack industry, one bite at a time.

About the Author

DP Jhawar, Managing Director of ProV Foods

DP Jhawar, MD & CEO of Proventus Agrocom is a CA by vocation and has over two decades of experience as Financial Controller and At the Helm of Large Scale Cross Value Chain commodities business from sourcing to warehousing. At ProV, DP Jhawar brings his extensive experience in creation, management and driving the growth of ventures across the gamut of company activities from finance to distribution to fulfil the role of CEO. His knowledge plays an essential role in ensuring the sure-footed expansion of Proventus Agrocom across the value chain of various commodity baskets - from origin to the consumers table via the ProV brand. 

India, a nation steeped in tradition and known for the comforting fragrance of chai, is undergoing a silent revolution with the emergence of coffee culture. Chai, a harmonious blend of black tea, milk, sugar, and spices, has been an integral part of Indian society. Yet, in recent decades, the aromatic notes of coffee have begun to interlace with the familiar spices. This subtle transformation signifies the quiet ascent of coffee culture, challenging the longstanding reign of chai. As coffee's rich aroma infiltrates kitchens and street corners, it weaves a new narrative in India's cultural tapestry, marking a shift in beverage preferences and reflecting the evolving tastes of a diverse nation.

The Significance of Chai—A Tradition Deep in Roots

Chai, the soul-soothing elixir that has been a staple in Indian households and workplaces, represents more than just a beverage. It is a symbol of unity, a moment of respite, and a catalyst for meaningful connections. The ritual of gathering around for a "chai break" in offices, small businesses, and homes is a cherished practice. The sweet and spicy concoction not only tantalizes the taste buds but creates an open and friendly atmosphere where work hierarchies blur, fostering camaraderie among colleagues.

In the bustling landscape of Indian workplaces, the chai break is more than a pause for refreshment; it is a moment to relieve stress, rejuvenate the mind, and strengthen interpersonal relationships. This ancient tradition of sharing tea transcends mere refreshment; it is a gesture of hospitality and a sign of respect. Offering a cup of chai to guests remains an age-old tradition, symbolizing the warmth and welcoming nature ingrained in Indian culture.

The Quiet Rise of Coffee— A Cultural Shift

As chai retains its esteemed position, a subtle yet profound coffee revolution sweeps across India, historically renowned as a tea-loving nation. The surge in coffee consumption signifies more than a shift in beverage preference; it reflects a nuanced evolution in taste, cultural norms, and social experiences. India's coffee landscape has undergone a remarkable transformation, marked by a steady increase in production. The Coffee Board of India reports an estimated annual growth rate of 15-20 percent, propelled by the burgeoning café culture and a heightened preference for high-quality coffee.

This cultural metamorphosis is intricately intertwined with the flourishing café culture, where the tantalizing aroma of freshly brewed coffee harmonizes with the vibrant pulse of modern India. Beyond being a mere beverage, the café experience embodies a lifestyle, embracing cosmopolitan trends and breaking away from conventional social spaces. Cafés allure patrons by serving as dynamic arenas that foster conversations, artistic expressions, and a sense of community. As coffee becomes synonymous with contemporary socializing, each sip encapsulates the fusion of tradition and modernity, telling the multifaceted narrative of India's evolving cultural identity.

The Thriving Café Culture— Where Tradition Meets Trend

India's café culture is experiencing a thriving renaissance, with domestic and international coffee chains establishing their presence across the country. In addition to well-known chains, artisanal and specialty coffee cafes have emerged, catering to a discerning clientele eager to explore the world of coffee beyond the traditional cup of chai. This burgeoning coffee culture is not only reshaping consumer preferences but also leaving a significant economic impact. The Indian coffee sector contributes significantly to employment generation, with over 350,000 coffee growers in the country. Moreover, the industry has an annual export value of approximately $1.05 billion, establishing itself as a key player in India's agricultural exports. This economic contribution not only enhances the livelihoods of coffee growers but also strengthens India's position in the global coffee market.

The Coexistence of Chai and Coffee

As coffee culture continues to gain ground, it is essential to recognize the coexistence of chai and coffee in India's cultural tapestry. The chai break remains a cherished tradition, offering a moment of connection and relaxation in the midst of daily routines. Simultaneously, the coffee revolution represents a shift towards modernity, a desire for diverse flavors, and an embrace of global trends. The younger generation, in particular, plays a pivotal role in this cultural shift. As they embark on their coffee journey, exploring various brewing methods, single-origin beans, and specialty brews, they contribute to the dynamic evolution of India's beverage culture.

The Intersection of Tradition and Modernity Aiding Coffee's Enchanting Journey

The evolving coffee culture in India is not a departure from tradition but rather an intersection of the old and the new. Traditional filter coffee, known as "kaapi," still holds sway in South India, offering a unique and cherished brewing method. Additionally, regional variations like Coorg coffee, Malabar coffee, and Mysore coffee showcase the diverse flavors and brewing techniques that have become integral to India's coffee culture. In the contemporary coffee scene, specialty coffee shops have taken center stage, offering a diverse range of flavors, brewing methods, and a modern ambiance. These establishments, with their emphasis on quality, craftsmanship, and a global perspective, cater to a growing segment of the population seeking a more refined coffee experience.

The Future of India's Beverage Culture

As India's coffee culture continues to evolve, it is crucial to recognize that the coexistence of chai and coffee is not a competition but a celebration of diversity. Chai remains deeply rooted in tradition, symbolizing hospitality, and shared moments, while coffee represents a modern and dynamic cultural shift. While Chai remains the favorite of the middle-aged and the older generations deep-rooted in the traditions that it is, coffee symbolizes the millennials and the younger generation embracing a bit of modernity outside of the home, while Chai may still be their first cup.

Looking ahead, the future of India's beverage culture appears to be a harmonious blend of tradition and modernity. The chai break will continue to be a cherished ritual, fostering connections and providing moments of respite. Simultaneously, the coffee culture will thrive, driven by a desire for exploration, innovation, and a global palate.

In this tale of two brews, each sip tells a story – a story of cultural richness, shared moments, and the evolving tastes of a nation. Whether it's the comforting embrace of chai or the bold complexity of coffee, India's beverage culture is a testament to the nation's ability to embrace change while honoring its deep-rooted traditions.

Authored By

Chaitanya Bhamidipaty, Co – Founder, Roastea

Labels Awards 2023 was an evening of distinguished accolades applauding outstanding accomplishments of cutting-edge brand strategies and collaborations and individuals who have demonstrated brilliant innovation, and leadership across diverse Brand Licensing categories. In the glittering evening, top license companies from across genres —those who have demonstrated exceptional vision and innovation in leveraging brand licensing to drive business success — were honored.  

Some of the top awards for the evening included Warner Bros. Discovery who got the Licensor of the Year award and Disney+ Hotstar for Most Popular Channel & Platform for Animated Content; and Warner Bros. Discovery who got the Enviable Licensor of the Year award. Other winners included Kay Beauty for Best Co-branded Product of the Year and RISE Worldwide as the Agency of the Year – India award.

Prominent People to win the coveted award were: Green Gold Animation for Most Popular Animation Character of the Year with Rajiv Chilaka, Founder and MD, accepting the award; while Anand Singh, Senior Director - South Asia, Warner Bros. Discovery was felicitated as the Licensing Leader of the Year. Other winners included Kay Beauty for Best Co-branded Product of the Year and RISE Worldwide as the Agency of the Year – India award. 

The awards were chosen by top marketing veterans and jury members including Ritu Marya, Editor-in-Chief, Entrepreneur & Retailer Media, Shailja Saraswati, Chief Content Officer, Omnicom Media Group India; Ankit Desai, Media, Digital Marketing and Brand PR (India & Global Centre of Excellence), Marico Industries; and Krishnarao S Buddha, Sr. Category Head, Parle Products Pvt. Ltd.

Some of the top awards in the evening were presented by everyone’s favorite Shark, Anupam Mittal, Founder & CEO, of People Group; Gavin Foster, Managing Director, Luminoso Brands; Elliott Matthews, Managing Director, Poetic Brands; Mark Ashton, Founder-Director, Little Mistress; Costa Mazzis, CEO and Founder, Barcelos; and Gaurav Marya, Chairman, Franchise India. 

As the annual industry get-together, brand licensing mirrors the dynamism, innovation, consumer-centricity, and fun that define the evolution of brands. The audience comprised Leading 150 retailers, celebrities, direct-to-consumer (D2C) brands, e-commerce companies, consumer packaged goods (CPG) entities, manufacturers, and exporters. This collaborative platform also facilitated the forging of new deals, exploring product opportunities, and establishing digital partnerships by scanning the brand landscape. 

"Labels Awards is not just an event; it is a celebration of the transformative power of brands. In a world where change is the only constant, the ability of a brand to evolve and grow is crucial. The awards night brought together industry leaders, innovators, and visionaries who showcased the limitless potential of brand licensing," said Ritu Marya, Editor-in-Chief, Entrepreneur and Retailer Media.

BoConcept India stands as a beacon of elegance and innovation in the world of interior design and home furnishings. Since its inception in 2016, the brand has rapidly grown, now boasting eight stores across major Indian cities. BoConcept's Director in India, Navin Khanna, has spearheaded the brand's journey, bringing Danish design sensibilities to Indian homes.

At the heart of BoConcept's success lies its omnichannel strategy. The brand seamlessly weaves together the online and offline realms to provide customers with a holistic experience. Whether browsing the user-friendly website, using the AR tool to envision furniture in their own homes, or exploring the physical stores, customers are met with a consistent brand experience. This strategy has propelled the brand to witness an impressive annual growth rate of 25 percent in India.

The stores, meticulously designed by the brand's in-house talent, serve as inspirational spaces where customers can co-create their dream homes. These stores showcase a diverse range of materials and designs, all aimed at tailoring solutions to each individual's tastes and preferences. Sustainability is also at the forefront of its design ethos, reflecting its commitment to environmental consciousness.

Technology plays a pivotal role in enhancing the BoConcept experience. The customer base platform, Dancount, tracks foot traffic, while CRM systems streamline online lead conversion. These innovations ensure that BoConcept stays at the forefront of the industry.

As the Danish brand looks ahead, its expansion plans are nothing short of ambitious. With an eye on cities like Kolkata, Ahmedabad, Coimbatore, Ludhiana, and Surat, they aim to cater to the growing demand for their unique and stylish furniture.

Navin states, "We're not just selling furniture; we're crafting experiences. Every piece we offer is a testament to our commitment to quality, design, and customer satisfaction. Our journey has just begun, and we look forward to bringing the essence of Danish design to more homes across India."

Freshpik, a first-of-its-kind experiential gourmet food superstore from Reliance Retail, has emerged as a beacon of innovation and sustainability in the world of gourmet groceries. Freshpik's journey is a testament to the power of blending tradition with technology.

The brand’s omnichannel strategy is at the heart of its success. Seamlessly integrating physical stores with an online presence, they have redefined convenience. "Our growth can be attributed to the flexibility and convenience our omnichannel approach offers to our valued customers," says the Freshpik team.

Currently, Freshpik boasts one company-owned store in Mumbai, with plans to expand its footprint. The design of their retail space reflects their commitment to environmental consciousness and sustainability. Eco-friendly materials, an inviting layout, and sustainability practices create a responsible shopping environment.

The incorporation of technology is another feather in Freshpik's cap. Advanced inventory management systems ensure product availability, while digital kiosks provide product information. Its mobile app enables online orders, in-store pickup, and home delivery, streamlining operations and improving the overall customer experience. The in-store purchasing experience seamlessly integrates with online buying options, offering customers the flexibility to shop as they please. Whether they prefer in-store or online, Freshpik ensures a smooth and convenient journey.

Looking forward, the brand has ambitious expansion plans, eyeing Tier I cities to bring gourmet offerings closer to customers. Their commitment to enhancing the shopping experience is unwavering, as they strive to spread their sustainable ethos far and wide.

As Freshpik continues to grow, it remains true to its core values of convenience, sustainability, and innovation. Their story is a testament to the power of a forward-thinking approach in the world of gourmet groceries.

Honasa Consumer Ltd., a dynamic force in the Beauty and Personal Care (BPC) industry, has recently unveiled its stellar financial results for Q2 and H1 FY24, showcasing remarkable growth, innovative strategies, and a steadfast commitment to purpose-driven initiatives. Varun Alagh, Chairman and CEO of Honasa Consumer Ltd., expressed pride in the achievements, emphasizing the burgeoning opportunities in the Indian beauty market.

He said, “I am proud of the Q2 and H1 FY24 results. The beauty market in India is brimming with opportunities, and we are receiving a lot of consumer love for our on-trend innovations across brands. Honasa has been able to deliver market-beating growths and constantly improve the profitability portfolio of the company.”

Financial Triumphs

In a testament to its robust performance, Honasa Consumer reported a 33 percent YoY growth in business during H1 FY24, outshining the median growth of FMCG companies in India by 3.8 times. Q2 FY24 saw the company deliver Rs 496 crore in revenue, reflecting a 21 percent YoY growth. Even more striking, the profits experienced exponential growth, with the H1 Profit After Tax (PAT) soaring by a staggering 1,377 percent to Rs 54 crore.

Brand Milestones

Mamaearth, Honasa Consumer's flagship brand, achieved a significant milestone by entering the esteemed Top 15 BPC Brands in India, surpassing many legacy brands as reported by Jefferies. Dr. Sheths, the latest addition to the brand portfolio, joined the exclusive 150 crore ARR club, following in the footsteps of Aqualogica and Derma Co.

Operational Excellence

The company's success is not just confined to financials. It demonstrated operational prowess with volume-led sales growth of 27 percent and 35 percent in Q2 and H1 FY24, respectively. Operating at a negative working capital of minus 5 days in H1 FY24 showcases efficiency and financial acumen.

Omnichannel Expansion

While dominating the digital BPC sector, the brand strategically expanded offline distribution to 1,65,937 outlets, marking an impressive 47 percent YoY growth. This move aligns with the company's vision to reach a wider audience through general and modern trade chains, as well as exclusive brand outlets.

Diverse Brand Portfolio

The success of Honasa Consumer is not limited to Mamaearth. The diverse portfolio includes The Derma Co., boasting an ARR of Rs 380 crore, and Aqualogica, achieving an ARR of Rs 180 crore at an unprecedented pace. Acquired brands Dr. Sheths and Bblunt have also exhibited robust growth trajectories, expanding by 30X and 3X, respectively.

Innovative Strategies

Honasa Consumer's commitment to innovation is evident in its data-driven approach. The company's continuous consumer listening and engagement model fuels a robust innovation engine, with new products contributing approximately 13 percent to the H1 FY24 revenue.

ESG Commitments

In addition to financial success, the company stands out for its commitment to environmental, social, and governance (ESG) principles. Mamaearth's initiatives, including planting over 5,10,877 trees and recycling 7,591 metric tons of plastic, underscore the company's dedication to sustainable practices. The Derma Co.'s Young Scientists program and Aqualogica's Fresh Water for All program further solidify Honasa Consumer's commitment to societal impact.

Corporate Governance Framework

With a strong emphasis on corporate governance, the Honasa Consumer Board maintains a robust 50 percent independent board representation, ensuring transparency and accountability. A notable 58 percent of women in the workforce reflects the company's commitment to diversity and inclusion.

Honasa Consumer Ltd.'s exceptional financial performance, innovative strategies, omnichannel expansion, and commitment to purpose-driven initiatives position it as a trailblazer in the competitive BPC industry. As the company continues to deliver on its promises to consumers, investors, and the community, its future trajectory appears to be one of sustained growth, driven by a blend of financial acumen, innovation, and social responsibility.

Mango Kids, the heartwarming chapter of the Mango success story, is celebrating a decade of providing exceptional fashion for the little ones. In 2013, Mango Kids was born with a vision to offer quality, affordable, and uniquely designed clothing for children and adolescents. Over the years, it has not only fulfilled this vision but also carved a special place in the hearts of families across India.

The journey began with an emphasis on comfort, functionality, and trend-setting styles, spanning from school attire to holiday outfits and formal ensembles. Today, Mango Kids caters to children from birth to size 14, and the introduction of Mango Teen, guides them into adulthood.

Mango Kids' expansion is nothing short of remarkable. Initially sold within Mango stores, it swiftly gained popularity, leading to the opening of dedicated Mango Kids outlets in 2013. Today, there are over 650 stores across the world, showcasing the brand's commitment to providing a unique in-store experience for families.

Berta Moral, Director, Mango Kids says, "We launched Mango Kids a decade ago to accompany the little ones in the house from birth, with quality garments at an affordable price and with a unique design, in order to respond to their desire to discover the world around them."

Mango Kids' unique design DNA is deeply rooted in Barcelona, where a passionate team of over seventy designers creates collections inspired by French chic styles for girls and American casual styles for boys. This fusion of inspiration and innovation has led to the brand's enduring appeal.

In keeping with its commitment to sustainability, Mango Kids introduced the Kids Lab store concept in 2022, offering environmentally conscious designs in open, customer-friendly spaces.

Tira, Reliance Retail's beauty haven, has emerged as a beacon of elegance and innovation. Since its launch in April 2023, Tira's omnichannel strategy has set a new standard in the Indian beauty retail market. "With our unwavering commitment to prioritizing customers' interests, we've witnessed phenomenal growth," stated the brand. "Our delight zones and technology touch points have transformed shopping into an experience that transcends expectations."

As shoppers wander through Tira's opulent stores, they are greeted by interactive screens and augmented reality mirrors. The AR mirror is a game-changer, which allows customers to virtually try on lipstick shades without a single smudge. Moreover, Tira's in-store experiences aren't just about tech, with its beauty advisors and their expertise the brand guides the customers on their beauty journey.

Designed by London-based studio Dalziel & Pow, the stores are visual masterpieces. With over 1.5 million app downloads and stores in Mumbai and Hyderabad, Tira's reach is extensive. The brand’s omnichannel approach bridges the gap between online and offline allowing customers to explore products online, and then visit the stores to see, touch, and feel them before purchase.

Moreover, Tira’s in-store and online inventories are seamlessly synced, as it offers personalized recommendations and promotions, ensuring that customers have a consistent and convenient shopping journey. Thus, the brand’s dedication to customer satisfaction is evident in every facet of its operation. As Tira continues to expand its footprint across India, it remains committed to delivering a beauty shopping experience that's nothing short of extraordinary. "We're not just selling products. We're crafting moments of beauty and joy for our customers, both online and offline," asserted the brand.

Presently valued at Rs 13 billion, the private label sector and D2C segment constitute a noteworthy 10-12 percent of India's organized retail sector. These labels exert a substantial influence in offline retail, commanding a remarkable 90 percent of sales in the expansive apparel and fashion retail sector. Furthermore, they contribute significantly, making up 40 percent of sales in the thriving online grocery retail segment.

InGovern has published a research report titled "Private Labels and Direct to Consumer Brands: Democratising Retail Commerce in India." This comprehensive analysis delves into the burgeoning role of private labels and Direct-to-Consumer (D2C) brands in the Indian retail landscape, shedding light on their increasing adoption and the myriad benefits they bring to retailers, small businesses, and consumers alike.

Major retailers, including Pantaloons, Tata Group’s Trent Ltd, Shoppers Stop, and Spencer’s Retail, are actively emphasizing private-label retailing. Private labels represent a staggering 90 percent of Trent’s sales, 80 percent of Reliance’s, and 75 percent of Pantaloon’s overall sales. Aditya Birla Retail is also planning to increase its own brands' contribution to sales from the current 3 percent to 10 percent over the next 2-3 years.

Shriram Subramanian, Managing Director of InGovern, emphasized the mutually beneficial scenario created by private labels and D2C brands in India's retail sector. These initiatives empower Micro, Small, and Medium Enterprises (MSMEs) with increased revenue streams, brand recognition, and global access. Simultaneously, consumers benefit from cost-effective, customizable, and trusted alternatives. As the e-commerce industry continues to flourish, Subramanian underscores the importance of regulatory clarity and streamlined oversight for sustained growth and innovation.

Subramanian suggests that the government can facilitate the start-up community by creating a policy environment that encourages more investment opportunities and selling platforms both online and offline. He advocates for equitable treatment of e-commerce entities and marketplaces, calling for the government to allow Direct-to-Consumer approaches as long as they comply with the law.

The report highlights how private labels and D2C brands are owned and manufactured by retailers and marketplaces. Retailers pursue this strategy to achieve higher profit margins, fill gaps in product ranges not covered by branded suppliers, differentiate their stores from competitors, and enhance overall profitability and customer loyalty. The report emphasizes the myriad benefits MSMEs can derive from partnering with retailers for private label and D2C products, including diversifying revenue streams, reducing reliance on single products, and fostering stable collaborations that enhance financial stability through increased sales.

In conclusion, the report emphasizes how sharing marketing and distribution responsibilities with retailers and marketplaces through private labels and D2C products enables MSMEs to focus on innovation, product enhancement, and economies of scale. This approach, by cutting production costs, elevates profitability, fuels economic growth, and expands the customer base.

Beyond numbers, the narrative of women entrepreneurs in India is one of shattering stereotypes and breaking through barriers that once seemed insurmountable.

From commanding tech startups to establishing empires in sectors traditionally dominated by men, women are not just making strides; they are leaving an indelible mark on the business landscape.

According to a Forbes survey, the entrepreneurial landscape in India has undergone a seismic shift, with women now constituting nearly 14 percent of the total entrepreneurial force. This statistical triumph not only underscores their perseverance but also signals a departure from traditional gender roles, showcasing the potential for women to drive economic progress.

The successes of trailblazers like Kiran Mazumdar-Shaw, founder of Biocon, and Falguni Nayar, founder of Nykaa, serve as guiding lights, illuminating the path for aspiring women entrepreneurs across the nation. Their stories are not just anecdotes; they are chapters in a resilient revolution that is rewriting the narrative of women in business.

As Oprah Winfrey aptly puts it, "Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness."

This sentiment encapsulates the fearless spirit that defines the journey of women entrepreneurs, urging them to view setbacks not as roadblocks but as stages of advancement toward unparalleled success.

What Does The Current Landscape Look Like?

Recent reports indicate that women now own over 20 percent of Micro, Small, and Medium Enterprises (MSMEs) in India, constituting a significant portion of the country's workforce at 23.3 percent. What's noteworthy is that nearly half of India's startup ecosystem is currently driven by the entrepreneurial endeavors of women. This surge in female participation has not only contributed to job creation but has also been instrumental in uplifting numerous families from poverty.

Historically recognized for their leadership acumen, women have transcended traditional barriers imposed by patriarchal values and gender norms that once confined their professional opportunities. Today, women are making substantial inroads into emerging industries like electronic manufacturing, where they comprise over 50 percent of the workforce. According to insights from the World Economic Forum's 2022 Global Gender Gap Report, the ratio of female founders has increased 2.68 times from 2016 to 2021, surpassing the growth rate of 1.79 times for men during the same period.

Remarkably, amidst the challenges posed by the pandemic, the years 2020 and 2021 witnessed unprecedented growth rates for female entrepreneurs. This surge reflects not only the resilience of women in the face of adversity but also their ability to seize opportunities and contribute significantly to the entrepreneurial landscape, shaping a more inclusive and dynamic business environment in India.

Challenges Galore:

However, despite the progress, women entrepreneurs in India still confront a myriad of challenges. Gender bias remains a pervasive issue, with stereotypes and preconceived notions often impeding women's access to opportunities and funding. According to a report by the International Finance Corporation, nearly 70 percent of women-led small and medium-sized enterprises (SMEs) in India are either denied or receive only partial access to financial services.

Balancing familial responsibilities with entrepreneurial pursuits adds another layer of complexity. The societal expectations placed on women often result in a juggling act between family and business, making it crucial to create a supportive ecosystem that acknowledges and accommodates these dual responsibilities.

At various points in their careers, many female CEOs encounter male-dominated industries or workplaces reluctant to recognize their leadership positions. The collaborative and consensus-building traits instilled in young girls may inadvertently lead women to downplay their own values. While a strong professional network is crucial for entrepreneurial success, women often face challenges in gaining complete access to such networks. Numerous women entrepreneurs find themselves with restricted entry to established industry networks, resulting in limited opportunities for mentorship and capital expansion, crucial elements for fostering business growth.

The Need for Supportive Policies and Infrastructure:

To nurture the growth of women entrepreneurs in India, a comprehensive approach is essential. Firstly, there is a need for targeted policies and initiatives that address the specific challenges faced by women in business. Government schemes that provide financial incentives, mentorship programs, and skill development initiatives can play a pivotal role in fostering an environment conducive to women's entrepreneurial success.

Access to finance remains a critical factor. Financial institutions and venture capitalists must be encouraged to adopt gender-inclusive lending practices, ensuring that women entrepreneurs have equal access to funding opportunities. Additionally, creating networks and platforms that facilitate knowledge exchange, collaboration, and mentorship can significantly contribute to the growth of women-led enterprises.

Female entrepreneurs should consider investing in businesses led by women. While mentoring emerging female entrepreneurs and offering guidance are essential, it's crucial to recognize that women often face challenges in securing funding for their ventures. Unfortunately, a significant portion of available funding tends to flow towards companies founded by white men. A powerful gesture is to reach out to fellow female entrepreneurs, acknowledging their achievements. When you come across another business owner making noteworthy contributions or displaying innovative ideas, take a moment to appreciate and recognize their efforts.

As a female business leader, the most impactful way to support women in business is to share your knowledge and pay it forward. Sharing both your past mistakes and successes can be invaluable for other women, helping them avoid pitfalls or inspiring fresh ideas. Despite the tendency of some business leaders to keep their strategies private, transparency about your decisions can serve as motivation for others. Engaging with associations that empower women in your industry, taking on mentorship roles, or simply networking with other women in business are effective ways to share your business experience and contribute positively to the community.

Are Mindsets Changing?

Beyond policy changes and financial support, a cultural shift is imperative. Breaking down ingrained gender stereotypes requires a collective effort from society, industry, and the media. Celebrating the achievements of women entrepreneurs and showcasing their stories will not only inspire future generations but also challenge prevailing stereotypes.

Educational institutions play a vital role in shaping mindsets. Introducing entrepreneurship education that encourages and supports women can help in building a pipeline of future women leaders. Encouraging girls from an early age to pursue careers in STEM (Science, Technology, Engineering, and Mathematics) fields can also contribute to increasing the representation of women in traditionally male-dominated sectors.

The journey of women entrepreneurs in India is marked by determination, resilience, and a relentless pursuit of success. While significant strides have been made, there is still much ground to cover. The path forward involves a multi-faceted approach, encompassing policy changes, financial support, cultural transformation, and educational initiatives.

As a society, it is crucial to recognize the immense potential that women entrepreneurs bring to the table. By dismantling barriers, challenging stereotypes, and fostering an inclusive environment, we can unlock a wave of innovation and economic growth led by the untapped potential of women in entrepreneurship. The time is ripe to build a future where women entrepreneurs not only survive but thrive, contributing to the socio-economic fabric of India in unprecedented ways.

Authored By:

Dr. Somdutta Singh, Serial Entrepreneur, Founder & CEO Assiduus Global Inc, LP Angel Investor, Author & Advisor Government of India (Niti Aayog)

Incepted in 1998 Westside, a retail juggernaut has become synonymous with elegance, quality, and a shopping experience like no other. Shailina Parti, the Chief Operating Officer of Westside (Trent Ltd), has been an integral part of this journey, steering the brand to greater heights since its inception.

Today, Westside boasts an impressive presence with 222 stores across 83 cities, primarily company-owned, making it a retail giant in India. These stores, averaging a generous 25,000 square feet in size, serve as sprawling havens for fashion enthusiasts.

One of the key elements that set Westside apart is its commitment to design. Parti explains, "Our aim in designing the layouts of our stores is to take shoppers on a journey through fashion collections that offer a clutter-free and welcoming experience, making customers feel joy while shopping."

Westside's dedication to technology is evident in its adoption of RFID, PLM, HANA, and TMS. These innovations not only streamline operations but also provide personalized experiences for customers. RFID, for instance, manages incoming stock efficiently, while comprehensive data analytics enable tailored marketing initiatives.

The brand's commitment to a seamless omnichannel experience is unwavering. With an enhanced mobile app, improved supply chain processes, and comprehensive online buying options, the brand ensures that customers can shop with ease, both in-store and online.

As for the future, Westside remains focused on India's growth potential. Shailina affirms, "There are many opportunities within India to grow and serve the increasing population, so we are focused on India for now." Westside's journey is far from over; it continues to evolve, providing customers with an unparalleled shopping experience that weaves together tradition and innovation seamlessly.

Parti further concludes "At Westside, we are not just selling fashion; we are crafting experiences, and our journey has just begun."

­­­­­­­­­­In India, McDonald's has established itself as more than just a fast-food chain. It is a story of innovation, customer-centricity, and unwavering commitment to deliver exceptional dining experiences. McDonald’s -North and East India has a network of close to 180 restaurants, spanning across Delhi NCR, Punjab, Uttar Pradesh, Rajasthan, Assam, Odisha, Haryana, J&K, Madhya Pradesh, and West Bengal, thus making McDonald's not just a brand; but a household name.

Rajeev Ranjan, MD of McDonald’s India – North and East, affirms this commitment, stating, "Our journey is guided by one principle: enhancing the McDonald's experience for our customers." This commitment comes to life through cutting-edge technology integrated into every facet of their operations.

The Experience of the Future (EOTF) initiative has redefined the in-store experience. This allows the customers to enjoy a personalized, stress-free dining experience with shorter queues, along with the convenience of self-ordering via digital kiosks. Moreover, RFID-enabled tent cards ensure that crew members know exactly where patrons are seated, ensuring seamless table service.

For those on the go, voice-based ordering in drive-thru restaurants and QR-code-based contactless ordering via mobile phones have revolutionized convenience. "We aim to save our customers' time and provide fast and convenient service," Ranjan explains.

McDonald's leverages technology to anticipate customer needs through data analytics, innovating menu choices, and personalizing experiences. The McDonald's app offers attractive deals and offers, making every visit more enjoyable.

Behind the scenes, technology ensures operational efficiency. Kitchen display systems integrated with point-of-sale systems keep orders timed and monitored, ensuring timely food delivery. The cold chain distribution system ensures food safety and an Energy Management System optimizes power consumption.

Looking ahead, McDonald's India – North and East envisions 300 modernized restaurants by 2025, with an investment of Rs 400-600 crores, expanding to new cities and states like Odisha, Assam, Himachal Pradesh, and Punjab.

Rajeev Ranjan concludes, "Our journey is about embracing technology, creating memorable experiences, and spreading happiness one meal at a time." McDonald's India – North and East is not just a brand; it's a beacon of innovation and excellence in the world of dining.

Consumer Products and Retail (CPR) companies are strategically evolving their supply chain networks to overcome challenges in last-mile delivery, meet quick commerce expectations, and prevent stockouts during the hectic holiday season. Capgemini Research Institute's latest report, 'Illuminating the Path: Building Resilient and Efficient Supply Chains in the Consumer Products and Retail Industry,' sheds light on how CPR organizations are reshaping their supply chain strategies to imbue resilience, efficiency, and sustainability into their business models.

Diversification and Localization Trends: A Strategic Shift

In response to last-mile challenges and global uncertainties, 79 percent of CPR organizations are diversifying their supplier base, with 71 percent actively investing in regionalization and localization. A notable trend is the rise of friend-shoring, with 83 percent of organizations investing in supply chain networks focused on politically and economically aligned countries to reduce risk exposure.

Global Threats to Supply Chains: Balancing Cost and Resilience

Geopolitical tensions, inflation, over-reliance on specific countries, fluctuating freight rates, and port congestion pose threats to global supply chains. Geopolitical issues impact the costs and efficiency of supply chains for 77 percent of CPR organizations. Against this backdrop, nearshoring and domestic sourcing are gaining prominence as organizations seek to strike a balance between cost considerations and resilience.

Future Outlook: Nearshoring on the Rise

By 2025, offshore procurement is expected to decrease by 7 percent, while nearshoring and domestic sourcing are projected to increase by 4 percent and 3 percent, respectively. North America is leading the nearshoring trend, with a predicted 9 percent increase in nearshore procurement, a 4 percent increase in domestic procurement, and a 15 percent reduction in offshore procurement.

Strategic Insights from Capgemini's Global Retail Lead

Lindsey Mazza, Global Retail Lead at Capgemini, emphasizes the need for CPR organizations to pivot their sourcing strategies for resilience. Balancing cost efficiencies with resilience and adopting sustainable practices is crucial for creating future-ready supply chains that drive profitable growth. Technology and data play key roles in this transformation, aiding in demand sensing, warehouse automation, customer experience enhancement, and efficient fulfillment.

Anticipated Challenges in the 2023 Holiday Season

For CPR organizations, the 2023 holiday season brings challenges, with 42 percent expecting stockouts, 38 percent anticipating late deliveries due to import delays, and 35 percent foreseeing labor shortages.

Strategic Focus: Improving Supply Chain Cost-Efficiency

Cautiously optimistic in 2023, CPR organizations are prioritizing building cost efficiency through better planning, process improvement, and automation. For 42 percent of organizations, improving supply chain cost efficiency is the top focus for the next 12–18 months. However, 82 percent believe significant supply chain changes are necessary, with 86 percent emphasizing the pivotal role of data and technology. Data management (56 percent), cloud computing (55 percent), and automation (52 percent) lead to technology priorities.

Sustainability Efforts and Adoption Challenges

While 75 percent of CPR organizations are consciously working towards sustainability, large-scale adoption lags. Ethical and responsible sourcing, transportation, and manufacturing are acknowledged by 86 percent as key to competitive advantage. However, deployment and scaling of sustainability initiatives remain below 50 percent, with 49 percent for responsible sourcing, 45 percent for circular product design, and 45 percent for recyclable packaging.

Data and Analytics for Resilient, Sustainable, and Efficient Supply Chains

Managing volatile consumer demand, the focus on cost efficiencies is a key priority for CPR businesses. Data and analytics play a pivotal role in improving demand forecasting, fulfillment, customer experience, and product portfolio optimization. Adopting circular economy practices and increasing transparency in the supply chain are highlighted as essential for meeting sustainability goals.

Perona, the visionary fashion brand founded by Puneet Mangla, has redefined the retail landscape with its omnichannel strategy and commitment to sustainability. As the founder explains, "Our omnichannel strategy is driven by our mission to minimize waste and reduce overproduction in the fashion industry. It's not just about growth; it's about responsible growth."

Currently, Perona operates three wholly-owned stores strategically placed in New Delhi's The Chanakya Mall, DLF Avenue Mall, and Mumbai's T2 International Airport. These stores showcase Perona's dedication to environmental consciousness and sustainability. Natural materials, such as high-quality stone and metal, are used consistently across all Perona stores, creating a minimalist and modern aesthetic that reflects the brand's values.

But Perona's stores are more than just visually appealing; they're technologically advanced. Sensorial touchpoints engage customers, digital screens display products on actual models, and curated music playlists create a vibrant shopping atmosphere. Puneet Mangla believes, "Technology isn't just about efficiency; it's about enhancing the overall shopping experience."

Perona's store designs have been shaped by collaboration with creative minds. Illum Designs, led by Himanshu Dogra, played a pivotal role in establishing the blueprint for the e interiors. Subsequently, the brand has continued to work with other innovative design talents to bring uniqueness and dynamism to each store.

Perona's commitment to seamlessness extends to the shopping journey. Online and offline stores complement each other, with a common platform for communication and inventory management. "We want our customers to have a consistent experience, whether they shop online or in-store," says Mangla.

Looking ahead, Perona's expansion plans are ambitious. The brand envisions launching more stores in India and partnering with multi-brand retail outlets. Mangla adds, "Perona was always meant to be an international brand. We're ready to take our vision to discerning audiences worldwide."

Thus, the brand’s story is one of sustainability, innovation, and a commitment to providing customers with a seamless and convenient shopping journey.

Established in 2015 and headquartered in Bangalore, Karnataka, Brand Studio Lifestyle Pvt. Ltd. operates as a House of Fashion Brands, boasting six distinct brands — Highlander, Tokyo Talkies, Vishudh, Ketch, Locomotive, and Hoop. Introducing Getketch.com in 2021, the company champions consumer-centric fashion trends through digital platforms.

With a comprehensive range of fashion offerings for men, women, and children, Brand Studio Lifestyle continues to redefine affordable, trendy, and dynamic fashion, underlining its innovative business model driven by a wealth of experience in design, sourcing, manufacturing, supply chain management, and retail.

Breaking Records and Setting Trends

In a remarkable feat, Brand Studio Lifestyle (BSL), a powerhouse of fast fashion brands, shattered its own shipping record in October 2023 by dispatching a staggering 43 lakh pieces. This achievement represents an astonishing 132 percent year-on-year (YoY) growth, showcasing the brand's unwavering commitment to excellence in the fast-paced world of fashion.

Astha Sahay, Director of E-Commerce, at Brand Studio Lifestyle, expressed her excitement about this achievement, stating, "Through our unique fashion supply chain ecosystem, we are able to meet the growing appetite for fashion among Gen Z, driving consumption across all tier cities. This capability enables us to deliver an extraordinary breadth of options in the shortest possible lead time, making it the mantra for BSL to overcome any slowdown."

Expanding Horizons: Online Channels and New Customer Acquisition

The success story doesn't end there. Through online channels, BSL welcomed over 8 lakh new customers, solidifying its position as a preferred choice for fashion enthusiasts across India. Sales on leading e-commerce platforms like Myntra, Flipkart, and Ajio contributed to a substantial 90 percent of the company's revenue. Meanwhile, the remaining 10 percent was generated through its Direct-to-Consumer (D2C) initiative, including Getketch.com, Ketch App, and physical shop-in-shop formats like Fashion Factory.

Thriving in Smaller Towns and Cities

Despite market challenges, BSL has experienced a remarkable shift in revenue dynamics. Sahay revealed, "Over 65 percent of Brand Studio Lifestyle’s revenue comes from Tier II and III cities, up from approximately 40 percent a few years ago." This shift is attributed to the increasing demand for youth-centric fashion in smaller towns and cities, where the aspiration for the latest trends at affordable prices is on the rise.

Gen Z Influence and Trend Discovery

Brand Studio Lifestyle's success is intricately tied to its brands — Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive — that offer on-trend and affordable fashion catering to Gen Z and young consumers nationwide. The company's unique trend discovery data modeling capabilities have allowed it to identify key trends driving high demand, including gender-neutral fashion, oversized shirts & T-shirts, Y2K and 90s retro fashion, baggy jeans, cargo, Graphic Design-led Prints, and K Pop.

Niche Space and Market Resilience

The growing demand for fashion at value signifies a niche space that Brand Studio Lifestyle is poised to occupy. This strategic positioning has proven to be instrumental in overcoming market slowdowns, as evidenced by the robust sales numbers. The company's ability to understand and adapt to the evolving preferences of its diverse consumer base positions it as a resilient player in the dynamic fashion landscape.

For a very long time, global fashion brands exerted substantial influence over the lingerie fashion landscape. They went beyond mere design, playing a pivotal role in shaping industry trends and standards while also molding consumer preferences. This established a prevailing template for success that dominated the lingerie and intimate wear market.

Today, however, this landscape has undergone a fundamental shift. It's no longer solely focused on style and extravagant designs. Instead, it reflects a changing world and caters to discerning customers seeking a blend of qualities beyond aesthetics. This shift emphasizes attributes such as comfort, wellness, functionality, durability, and sustainability. This evolving market dynamic, coupled with changing consumer preferences and the rise of innovative brands, is heralding a new era in lingerie fashion. In this article, we will delve into the top trends that are currently reshaping this industry.

Body Adaptability

One of the most prevalent challenges when it comes to lingerie is weight fluctuations.  A notable trend addressing this challenge is body adaptive or one-size lingerie that is designed to conform seamlessly to the wearer's changing physique, eliminating the need for constant size adjustments. Such garments usually cater to sizes between XS to XL and are engineered to expand and contract with the wearer's body. Their adaptability makes them an ideal choice for maternity wear and a practical solution to accommodate natural weight fluctuations over time.

The Wellness Aspect

In recent years, the lingerie industry has witnessed a significant shift towards wellness-oriented offerings. Sustainable products are at the forefront of this trend, incorporating plant-based fibers derived from sources such as corn lemon, and yew trees. Beyond their eco-friendly attributes, these bio-alternatives prioritize wearer comfort and health. They feature pH-balancing properties, ensuring a comfortable and healthy fit. Furthermore, they offer moisture-wicking and anti-bacterial benefits, all while remaining free from harmful chemicals. This results in undergarments that are not only 100 percent breathable but also adept at reducing unpleasant odors.

Sustainability and Eco-friendliness

Sustainability and eco-friendliness are other key trends in lingerie design and production. Manufacturers are increasingly focused on creating long-lasting undergarments that reduce the need for frequent replacements. This shift towards durability aligns with eco-conscious consumer preferences and contributes to reducing the environmental footprint associated with the fashion industry.

Lab-Tested & Certified

In an era of heightened consumer awareness, transparency and credibility are paramount in the lingerie business. Many products now undergo rigorous lab testing and certifications to meet the highest international regulations and standards. These certifications aren't merely marketing claims; they are substantiated by scientific evidence, instilling trust and confidence in consumers. In an industry where comfort, wellness, and sustainability are gaining prominence, these certifications add significant value to lingerie brands and serve as a testament to their commitment to quality.

In conclusion, the intimate apparel market is witnessing transformative trends that are not only catering to consumer preferences but also aligning with sustainability goals. These trends offer business opportunities for brands that prioritize adaptability, wellness, sustainability, and credibility, thereby shaping the future landscape of the lingerie industry.

Authored By:

Neli Kool, Founder, Intimate Queen

Heli and Neli Kool are the dynamic and innovative sister-duo behind the groundbreaking Intimate Queen brand. With a shared mission to empower individuals and redefine the narrative around intimacy and self-care, they have created a brand that celebrates authenticity, confidence, and personal growth.  

Heli's expertise lies in blending psychology, mindfulness, and self-care practices to foster emotional well-being. Her warm and approachable demeanor makes her a sought-after speaker for workshops, podcasts, and panel discussions on self-love  Heli is the heart and soul of Intimate Queen's emotional foundation while Neli's expertise lies in translating ideas into visually compelling experiences .

With the glittering lights illuminating the streets, the captivating décor, and fairs and pandals at every nook and corner, the environment around us is vibrant and lively, clearly indicating that the festive season is around the corner. During this time, not only the consumers but even the brands gear up for the festive bonanza.

The Festive Season is the Time for New Beginnings

The festive season is the time when people are willing to shell out money from their pockets as it marks the era of new beginnings. Whether it is purchasing property, a car, or planning any major life event, the festive season is considered to be auspicious. Consumers await this time to grab on exciting season sales and promotional deals as they are keen to refurbish their homes with new furnishings and give away old durables to make space for new ones.

When it comes to furniture Plywood is a preferred choice of consumers, and product like Club Plywood made from the best quality raw material has high density, good bending strength, high impact resistance, and surface finish characteristics.

The festive season is the prime time for wood panel manufacturers to make some important business decisions, such as expanding their product lines to entice the customer base. The new product range could be festive-themed seasonal décor, customizable gift sets, or innovative wood panels for giving homes the perfect festive makeover. They get a chance to reflect on their performance, capabilities, and improvement areas with the sole aim of improving their offerings, growing their business, connecting better with their customers, and carving the path for unprecedented growth. While some players invest in emerging technologies to enhance efficiency and increase production capacity, others strengthen and establish new associations with retailers to develop tailor-made products that meet the expectations of consumers.

Wood Panel Manufacturers’ Preparation for This Year’s Festive Rush

The Confederation of All India Traders (CAIT) anticipates that the current festival season is likely to generate Rs 2 lakh crore business this year as consumers are bracing to celebrate the festive season with vigor and enthusiasm. As per the projections by various industry reports, 47 percent of Indian consumers will expectedly spend over Rs 10,000 on festive purchases, 2.5 times higher than last year. Clothing and mobile phones will continue to dominate the purchasing market trend. However, this year, home improvement and décor has made its entry into the top three purchase categories, and Indians will spend a hefty amount on this segment as well.

Do you know that India is among the leading home furniture producers in the Asia-Pacific region? And 2023 will be all about consumers revamping the interiors of their homes and giving their heavenly abode a remarkable makeover. This is why the furniture industry will witness a growth spurt. And this rise in demand for ergonomic, aesthetic furniture will lead to growth for wood panel manufacturers as well.

To meet the increasing demand this year, wood panel manufacturers have started preparing well in advance. Whether it is increasing production capacity and stockpiling raw materials or hiring a team and rolling out appropriate marketing campaigns, the industry players are leaving no stone unturned to leverage the festive time to meet consumers’ expectations, accelerate their growth, and generate higher revenues.

Inventory Management and Exciting Deals

With competitive pricing and exceptional discounts offered by the furnishing brands, wood panel manufacturers are gearing up to maintain adequate inventory levels to meet the burgeoning demand and eliminate the risk of stockout that could impact sales.

Ensuring Quality Checks

Quality is an important attribute and wood panel manufacturing brands focus all the more on stringent quality checks during the festive rush to rectify any defects in the products in real-time and ensure that high-quality products reach the customers, thereby building trust and loyalty and encouraging repeat business. Additionally, with the sustainability trend gaining momentum, they are making concerted efforts to introduce eco-friendly product variants this year that meet the sustainability criteria and mitigate the risk of environmental damage, like the ACCURATE 710 PLYWOOD which is 100 percent calibrated, 16mm plywood with accurate thickness. It is a precision-made product manufactured from rotary-cut smooth veneers sourced from specially selected eco-friendly timber. Its medium and high-density layers of plywood ensure better bonding. Due to its dimensional stability with lesser susceptibility to weather variance, Accurate Plywood is highly demanded by OEMs and the interior industry. It is eco-friendly with no emissions.

Festival-Focused Marketing Activities

As the tradition goes, quirky festive-centric marketing campaigns complementing their ATL, BTL, and TTL activities to entice consumers will rule the brand communication and marketing landscape this year.

To Sum Up

Consumers look forward to the festive season not only for enjoyment and entertainment but also for redesigning their homes and giving them an innovative, festive transformation. This year, Indian consumers are particularly keen to splurge on home refurbishment and adorning the interiors of their homes to add glamor during the festive season. Wood panel manufacturers are prepping up for the surging demand by managing their inventory, launching new products aligned with sustainability goals, offering promotional deals, and conceptualizing and executing festive-focused marketing campaigns. The festive season is a golden opportunity for them to connect better with their customers by meeting their demands through exceptional service and premium quality products, along with focusing on their business growth. 

About the Author

Shital Gupta, Senior VP Sales – Plywood & Decorative, Greenpanel Industries Ltd.

With over 30 years of business leadership experience, Shital Gupta is a growth-focused strategist adept at driving profits through innovative product and business strategies. He has an in-depth understanding of the diversified Indian consumer mindset and is a dynamic leader and a go-getter . He completed his MBA (Marketing & Finance) from the University of Jammu in 1994 and has worked with renowned brands such as -BPL Limited, Godrej Appliances, LG Electronics, Dish TV and Videocon, Samsung, etc. He has expertise in sales, channel management, distribution, and strategy. Prior to joining Greenpanel, Gupta was associated with Samsung India as Director and National Head- Channel Management & Distribution for 12 years. At Greenpanel, he is responsible for pan-India Plywood & Decorative Sales and Distribution

Samsonite, the globally acclaimed luggage brand with a remarkable 113-year legacy of quality and innovation, recently inaugurated the "Destination Samsonite: Voyage Through Time" exhibition in Singapore. The event was graced by key figures, including Mr. Kyle Francis Gendreau - Executive Director and Chief Executive Officer of Samsonite International S.A., and prominent regional celebrities such as Samsonite Korea Ambassador Lee Dong Wook, Samsonite India’s luxury influencer Rizwan Bachav, and travel influencers Savi and Vid from Bruised Passports. Jeffrey Ngai, Samsonite Hong Kong Ambassador, was also among the notable attendees.

With a widespread presence in over 130 countries, Samsonite continues to redefine travel with a fusion of fashion and functionality. The exhibition, "Destination Samsonite," served as a tribute to the brand's journey of innovation and transformation, tracing its roots from the 1930s to the latest smart travel solutions like C-Lite, Proxis, and Evoa.

Highlighting its heritage, the exhibition featured iconic products from Samsonite's history, showcasing its evolution into a trailblazer of smart travel solutions. "Destination Samsonite" provides a retrospective view, displaying archive pieces dating back to the 1930s and underlining the brand’s progression from a luggage manufacturer to a pioneer in innovative smart travel solutions. The commitment to quality is underscored through three thematic installations focusing on lightness, durability, and the use of recycled materials, allowing visitors to explore these features through interactive exhibits.

Looking towards the future, Samsonite introduced three new releases: Evoa Z, SBL Major-Lite, and New Streamlite, each embodying a blend of quality and style. Subrata Dutta, President of the APAC and Middle East at Samsonite, extended an invitation to travelers, stating, "We invite travelers to join us on this remarkable journey at Destination Samsonite, where heritage meets cutting-edge design, and style meets functionality, to redefine the art of travel."

Kim HeeJeong, Senior Director for Marketing and Brand Strategy at Samsonite Asia, expressed the brand's commitment to crafting lasting memories, stories, and experiences that accompany travelers on their most meaningful journeys.

The fashion industry, ever-evolving and dynamic, offers a multitude of opportunities for emerging fashion brands. While the journey to establishing a successful fashion brand is multifaceted, 2023 presents unique challenges and opportunities in a post-pandemic world. This article explores the essential strategies and insights required for launching a successful fashion brand in 2023 and beyond, underpinned by statistics and data-driven guidance.

Navigating the Post-Pandemic Landscape

The COVID-19 pandemic significantly reshaped the fashion industry. As we move forward, understanding these changes is crucial. A survey by McKinsey & Company found that 76 percent of consumers have tried a new shopping behavior since the onset of the pandemic. E-commerce, for instance, has witnessed unprecedented growth. Fashion brands must be prepared to engage with customers in a hybrid environment, both online and offline.

Embracing Sustainability as a Core Value

Sustainability is no longer a buzzword; it's a fundamental value for fashion brands. A Nielsen report states that 73 percent of millennials are willing to pay more for sustainable products. To launch a successful fashion brand, sustainability must be woven into the fabric of your business, from sourcing materials to production processes. Being environmentally responsible not only appeals to conscious consumers but also reduces costs in the long run.

Data-Driven Decision Making

Fashion brands in 2023 need to embrace data analytics. According to a McKinsey report, companies that use data-driven personalization can achieve 15-20 percent revenue growth. Harnessing data allows you to understand customer preferences, optimize supply chains, and predict market trends. Data analytics enables brands to make informed decisions and tailor their strategies for maximum impact.

Leveraging Social Media and Influencer Marketing

In the age of social media, fashion brands must have a strong online presence. According to Hootsuite, Instagram has over 1 billion monthly active users. Engaging with consumers through compelling content, stories, and influencer collaborations can significantly boost brand visibility and customer engagement. A well-executed influencer marketing campaign can yield a return on investment of up to $6.50 for every dollar spent, according to a report by AspireIQ.

Supply Chain Resilience

The pandemic exposed vulnerabilities in global supply chains. Building a resilient and flexible supply chain is critical for a fashion brand's success. A survey by McKinsey found that 73 percent of supply chain executives plan to increase resilience efforts. Consider local sourcing, diverse suppliers, and strategies for managing disruptions.

Emphasizing Customer Experience

In 2023, exceptional customer experiences were paramount. A survey by PwC revealed that 73 percent of consumers believe that experience is an important factor in their purchasing decisions. This experience extends from seamless online shopping to personalized recommendations and excellent post-purchase service. Customer satisfaction and loyalty are the cornerstones of a successful fashion brand.

Adapting to Fast Fashion and Slow Fashion Trends

Fashion brands need to balance fast fashion trends with the slow fashion movement. A report by Statista found that the global fast fashion market is projected to reach $650 billion by 2023. Slow fashion, which emphasizes quality, sustainability, and timeless designs, appeals to consumers seeking value and longevity. A successful fashion brand should understand this duality and cater to both markets.

The fashion industry in 2023 is an exciting yet challenging landscape. To launch a successful fashion brand, it's imperative to adapt to the post-pandemic reality, prioritize sustainability, embrace data-driven strategies, utilize social media and influencers, fortify the supply chain, focus on customer experience, and balance fast fashion with slow fashion trends. In this dynamic era, launching a fashion brand is not just about creating clothing; it's about creating a brand that resonates with the ever-evolving desires and values of consumers. Success in this industry is not only possible; it's achievable by those who navigate the changing tides with strategy, innovation, and a deep understanding of the market.

 Author: Diksha Sachdev Founder & CEO, Fashion Solutions

Diksha Sachdev, a distinguished alumna of the renowned Istituto Europeo di Design  (IED) in Milan, holds a Masters in Fashion Marketing & Management. Her  journey led her back to her homeland, where she introduced a pioneering concept  for brands – a comprehensive suite of services distinguished by a unique voice, a groundbreaking approach at the time. With a remarkable track record of attending fashion weeks since their inception, Diksha Sachdev has emerged as an authoritative figure on India's fashion landscape, spanning its history, current trends, and future trajectory. While collaborating with both emerging and established brands, her true passion lies in identifying and nurturing promising young talent, destined to become the fashion luminaries of tomorrow.

Mamaearth currently operates 85 stores, primarily in metros and Tier I markets in India, and all are company-owned stores. The brand understands the importance of integrating its in-store purchasing experience with its online buying options to provide a holistic and personalized shopping experience.

“Our physical stores offer customers the opportunity to experience our products firsthand. From touching and feeling the textures of our skincare products to sampling fragrances, customers can gain a deeper understanding of the quality and effectiveness of our offerings before making a purchase. In congruence with our online channels, we ensure relevant product communication like consumer feedback, ratings, and product payoffs through visual merchandising. This helps our consumers to make informed buying decisions,” explained Ankur Chaudhary, Retail Head, Honasa Consumer Ltd.

The brand also has knowledgeable BAs in its stores who provide expert guidance on skincare and haircare regimens. They help customers understand their unique needs and recommend suitable products. This personalized interaction ensures that customers receive tailored advice, which is a valuable aspect of our in-store experience. For its color cosmetics range, such as lipsticks, lip serums, and foundations, Mamaearth encourages customers to test and try products in-store. It provides clean and hygienic sampling stations, allowing customers to find their perfect shade and texture. This hands-on experience enhances confidence in their purchase decisions.

“Going forward, the cities and regions we are considering as potential targets for our upcoming presence include Delhi, NCR, Chennai, Pune, Calicut, Hyderabad, Chandigarh, Lucknow, Ahmedabad, and Surat. These cities align with our growth strategy as they offer a vibrant consumer market,” he added.

Biju Kassim, Customer Care Associate, and CEO, Beauty at Shoppers Stop highlights the remarkable growth of the beauty retail business in the Indian market. He attributes this growth to the entry of young consumers, the influence of social media, international trends, and the increasing popularity of e-commerce.

“The beauty industry in India has experienced remarkable growth, positioning the country as the fourth-highest revenue generator globally in 2022. While the cosmetics market worldwide is largely dominated by a few multinational conglomerates, the Indian market boasts a strong presence of domestic counterparts. These domestic brands have competed effectively, and the market has also witnessed the entry of newer organic brands, adding to the diversity and competition within the industry.”

SSBeauty Brands Limited of Shoppers Stop believes that a strong physical presence allows them to connect with customers on a deeper level, provide personalized experiences, and create a sense of trust and authenticity. “We prioritize locations with excellent infrastructure and easy accessibility. Other factors include analyzing the local market potential and growth prospects, population growth, economic indicators, and consumer spending patterns. We ensure that our physical stores are strategically located to reach our target customers, drive footfall, and provide an exceptional retail experience,” asserted Kassim.

The brand also believes in international collaborations and introducing top global brands to the nation. They already have NARS, Clarins, and L'Oreal in their kitty and are hoping to onboard renowned brands such as Huda Beauty, Charlotte Tilbury, and The Ordinary.

“Over the past year, SSBeauty has had a successful association with Estée Lauder and has exclusively set up stores to sell their products. Under our new subsidiary Global SSBeauty, we have got into the distribution of beauty brands like Clarins skincare, NARS cosmetics, and L'Oréal fragrances,” Kassim elaborated. 

Britannia has reported consolidated sales of Rs 4,370 crore for the quarter ending September 30, 2023, showcasing a 1 percent growth over the previous year and an impressive 23 percent growth over the past 24 months. The operating profit reached Rs 801 crore, marking a substantial 21 percent increase from the previous year, and a remarkable 58 percent growth over the last 24 months.

Varun Berry, Vice Chairman and Managing Director, expressed satisfaction with the company's performance in a challenging economic landscape shaped by two years of high inflation. He highlighted successful innovations such as Jim Jam Pops and 50-50 Golmaal, contributing to robust sales. Additionally, the launch of distinctive cheese formats aimed at expanding retail presence was a notable strategic move.

Despite challenges, Britannia continued its rural expansion, recognizing untapped potential in these markets. The company's digital journey progressed positively, with a focus on digital marketing and leveraging technology for enhanced decision-making and distribution optimization.

Britannia's commitment to building technologically advanced factories saw significant progress, with the commercialization of a new Greenfield facility in Bihar during the quarter. Ongoing capacity and capability enhancements in markets like Uttar Pradesh and Tamil Nadu, along with planned improvements in the Ranjangaon Food Park, position the company for increased productivity and competitiveness.

In response to market dynamics, particularly softened commodity prices and competitive pricing activities in certain categories, Britannia strategically adjusted prices for key brands and SKUs. This move resulted in the recovery of market share during the quarter. However, the company remains vigilant due to the volatile global commodity prices influenced by geopolitical events in the Middle East and Russia.

Varun Berry reiterated Britannia's commitment to sustainability, emphasizing the company's adherence to its ESG framework focusing on People, Growth, Governance, and Resources. The company will continue its initiatives to build a sustainable and profitable business in line with these principles.

Soch crossed the 150 stores mark in August 2022, further solidifying its Pan-India presence. The brand is now across 60+ cities, all prominent marketplaces and its e-commerce site servicing over 30,000 pin codes. In line with its growth strategy, Soch launched 18 new stores in the previous year, with ambitious plans to double the number of new stores in the current year.

The brand operates on a distinctive hybrid model that encompasses three core elements, including internally driving the design and creative direction for its range, harnessing the capabilities of its expansive supplier network for manufacturing capability and design interpretation, and utilizing its internal Quality control expertise to ensure superior quality. This synergistic approach empowers Soch to maintain aesthetic control while drawing design inspiration and manufacturing capabilities from diverse regions across the country.

The company achieved a significant milestone during the fiscal year 2022-2023 by crossing the Rs 400 crore mark in topline revenue. The Operating EBDITA for the year was at Rs 36 crore (9 percent).

Soch has also experienced significant growth in its online business, recording a 125 percent increase in revenue from Rs 19 crore to Rs 44 crore. The brand's recent innovative omnichannel approach, introducing Digital Tabs in stores, has garnered praise for providing customers with an "Endless Aisle" experience, offering five times more choices than an average brick-and-mortar store.

Moreover, the introduction of digital catalogues and lookbooks has enhanced the shopping journey, exemplifying its omnichannel initiative. Its online business will continue to be a key pillar for future growth, increasing from an 11 percent to a 20 percent contribution of revenue by 2026.

The Body Shop, a globally recognized ethical cosmetics company, has taken a significant step towards sustainability by launching its flagship sustainable ACTIVIST WORKSHOP store in New Delhi. This marks a remarkable move in the company's mission to prove that business can be a force for good and promote change-making business practices.

The store showcases The Body Shop's unwavering commitment to sustainability and responsible business ethics. One of the standout features of this new store is the introduction of The Body Shop India's "Return Recycle Repeat" (RRR) in-store plastic recycling program.

Furthermore, The Body Shop has made a significant global commitment to becoming 100% Vegan certified by 2023, demonstrating its dedication to animal welfare and ethical sourcing.

Features of the Store

The store itself is designed to be an interactive and experiential space, inviting customers to explore products, campaigns, and the brand's vision for creating a positive impact on the planet and its communities. It features an Activism hub where visitors can learn about the brand's activist roots and participate in campaigns for social change, ranging from gender equality to the fight against cosmetic animal testing.

The store's sustainable fixtures, made from reclaimed wood and recycled plastics, reflect The Body Shop's commitment to environmentally progressive values and store design. The use of aluminum, an infinitely recyclable material that requires less energy production, is also prominent throughout the store.

The Body Shop's ACTIVIST WORKSHOP store offers a range of its most-loved products, including bestsellers sourced through the Community Fair Trade program. Customers can also enjoy a personalized gifting station and expert advice and demonstrations from friendly and knowledgeable store teams.

As we stand on the precipice of 2024, the landscape of retail is poised for a radical shift, with unprecedented innovations and consumer behaviors shaping the industry's trajectory. In this dynamic environment, electronics retail emerges as a focal point, drawing attention as a barometer for broader retail trends. The interplay of technology and consumer preferences is ushering in a new era, and understanding the nuances of this metamorphosis is crucial for businesses striving to stay ahead. From the rise of immersive in-store experiences to the accelerating dominance of e-commerce, the evolving dynamics of electronics retail encapsulate the larger narrative of retail's future. Delving into the trends set to define 2024 and beyond, we navigate a landscape where seamless omnichannel experiences, sustainability considerations, and the convergence of online and offline realms become paramount.

The following trends are set to define the retail market in the months to come:

Omnichannel and Personalization

One of the most important trends in the electronics retail industry is the shift to omnichannel and personalized consumer experiences. Consumers today expect to interact with brands across multiple channels, whether online, in-store, via social media, or over the phone. They also expect brands to offer them relevant, customized, and consistent product information, recommendations, and services. According to a report by 1WorldSync, 81 percent of consumers expect a brand’s product content experience to be similar wherever they interact with that brand. Brands that fail to deliver on this expectation risk losing their customers to competitors that can provide seamless and satisfying omnichannel experiences. To achieve this, brands need to leverage artificial intelligence (AI) and data analytics to understand their customers’ needs, preferences, and behaviors, and to create and deliver personalized content and offers. They also need to align their teams and systems around centralized and accurate data and content, and to integrate their channels and touchpoints smoothly.

Online Penetration of Retail

The e-commerce industry in India is expected to grow at a compound annual growth rate (CAGR) of 27 percent to reach $163 billion by 2026. Online penetration of retail is projected to increase from 4.7 percent in 2019 to 10.7 percent by 2024. This means that more and more consumers will shop for electronics online, either through websites or mobile apps. To compete in this space, you need to offer a seamless and convenient online shopping experience, with features such as fast delivery, easy returns, secure payments, and personalized recommendations. You also need to leverage social media, influencer marketing, and online reviews to build trust and loyalty among your customers.

 Mobile Commerce

Mobile retail e-commerce sales in India were estimated to be nearly $67 billion in 2021 and likely to grow to over $145 billion by 2025. To stay competitive in the industry, retailers need to enhance their mobile websites and apps to provide a seamless shopping experience on smaller screens. They also need to optimize their mobile marketing strategies, such as SMS, push notifications, QR codes, and location-based services, to reach the target audience and drive conversions. The integration of mobile wallets, such as Paytm, Google Pay, and PhonePe to facilitate easy and secure transactions can be a wonderful effort toward leveraging mobile commerce.

IoT and Smart Devices

Another major trend in the electronics retail industry is the rise of IoT and smart devices. IoT refers to the network of devices, appliances, and objects that are connected to the internet and can communicate with each other and with users. Smart devices are devices that are enhanced with AI and can perform autonomous functions and decisions. The IoT and smart device market is projected to grow exponentially in the coming years, reaching more than 207 billion devices by the end of 2024. These devices offer various benefits to consumers, such as convenience, efficiency, security, entertainment, and health. They also offer opportunities for brands to create new products and services, to collect and analyze data, and to engage with customers in innovative ways. Smart devices are already taking retail sales by the storm, and this trend is likely to continue in the coming months.

 QR Codes and Mobile Payments

QR codes and mobile payments offer convenience, speed, and security to consumers, as they can easily access information, make purchases, and transfer money without carrying cash or cards. They also offer benefits to brands, such as reducing transaction costs, increasing customer loyalty, and driving engagement and sales. QR codes and mobile payments have become popular in recent years, especially in Asia, where they are widely used for e-commerce, social media, and digital wallets. India has the highest rate of QR code usage in the world, with 83.5 percent of Indian smartphone users having used a QR code at least once. The Bharat QR code, a standardized QR code payment system in India, grew above 4.5 million in 2021. The QR code payment market size in India is expected to grow from $11.67 billion in 2023 to $55.60 billion in 2030, at a CAGR of 18.7 percent. Also, the mobile payments market in India was estimated to reach INR 245 trillion by the financial year 2025, up from only 80 billion in the fiscal year 2015. In the coming months, we can see more retailers hopping on the QR and mobile payments bandwagon, using the technologies to provide detailed and updated product information, payment options, loyalty programs and rewards, along with launching marketing campaigns.

Summing Up

The future of retail, particularly in the electronics sector, promises a kaleidoscope of transformative trends. As we peer into the horizon of 2024 and beyond, the resilience and adaptability of businesses in response to dynamic shifts in consumer behavior and technological advancements will be pivotal. Electronics retail stands as a microcosm of this evolution, showcasing the marriage of cutting-edge technology with the ever-changing demands of the modern consumer. As retailers navigate the uncharted waters of the future, those who grasp the nuances of these emerging trends will not only survive but thrive in the rapidly evolving retail landscape. The metamorphosis is underway, and the journey forward beckons with opportunities for those ready to harness the power of change.

   Author: Gaurav Pahwa, Director, Lotus Electronics

Inflation has drastically impacted consumers' purchasing habits worldwide. About 62 percent of adults now shop primarily for discounts, and 69 percent have cut back on non-essential expenses. Additionally, the online shopping surge that brands experienced during the pandemic has been affected, with 42 percent of consumers opting out due to budget concerns.

However, the appetite for future spending remains strong, and 40 percent of consumers are still willing to make an exception for special occasions/higher quality products. All this is to say that this slowdown is an opportunity for e-commerce brands to invest in digital tools that can act as value additions for their business in the long run.

According to McKinsey, more than 120 consumer and retail companies revealed that those leveraging mature technology models outperform the rest. The use of advanced digital engineering technologies can be the driving force behind a brand's resilience. Let's delve further into the technologies that can help e-commerce brands flourish and future-proof their business.

Data-based Decision-making

E-commerce brands can benefit immensely by utilizing advanced data analytics to enable efficient inventory management and order fulfillment processes. It can help them gain insights into consumer behavior, preferences, and market trends. Within no time, insights drawn from data analytics solutions can inform marketing strategies, enabling businesses to target the right audience with the right products based on their preferences.

Real-time analytics and automated processes can allow businesses to adapt and innovate at an unprecedented pace and stay on top of trend cycles and preferences.

Prioritizing Customer Experience

Over 72 percent of customers globally expect personalized customer experience. And having the ability to not just understand what customers want, but tapping into the intricacies of their preferences can make all the difference. Given the economic conditions, customers are careful about the brands they buy from, and without efficient Customer Experience (CX), it wouldn’t take too long for them to opt for competition.

Digitally advanced CX solutions can elevate shopping experiences. With advanced personalization algorithms, businesses can deliver tailored recommendations, personalized marketing campaigns, and content that piques their target customers’ interest, ensuring that their preferences are seen and valued. This customer-centric approach can deliver increased conversions, higher customer loyalty and significant increase in sales and revenue.

Supply Chain Resilience

A robust and agile supply chain is a no-brainer, and many businesses in the sector understand its importance. However, only 40 percent are using technology to record and measure the performance of their supply chain. The challenge lies in the fact that more than half of e-commerce players still rely on spreadsheets, limiting their optimization capabilities.

Building a resilient supply chain network is crucial for inventory management, managing costs, and ensuring product availability. Leveraging digitally engineered advanced inventory management and order management systems to minimize errors, delivering prompt and accurate order fulfillment and timely deliveries. Adopting these technologies could make all the difference between being a business that sells products and one that owns the segment.

Digital Innovation to Stay in Vogue

The future of e-commerce depends on those willing to adapt, innovate, and invest in their digital infrastructure. As consumer preferences evolve, e-commerce businesses that anticipate and meet these changing needs will achieve success. Doing so without technological investments may make it challenging to keep up with the competition.

But understanding these technologies and navigating its implementation without a blueprint or guidance is not ideal. Engaging in strategic collaborations with digital engineering solution providers, can help brands cut costs and invest in technologies that align with their business needs. Over time, staying ahead of the curve will become second nature, making it easier to find success in the future of e-commerce.

 Author: Dr. Soumya Bhattacharya, Executive Vice President IoT, AI/ML, Data, Creative Synergies Group

Kalyan Jewellers India Limited has reported robust financial performance for the first half of fiscal year 2024 (H1 FY24), showcasing significant growth in consolidated revenue. The company's consolidated revenue reached Rs 8,790 crore, marking a remarkable 29 percent increase compared to the corresponding period in the previous year, where it stood at Rs 6,806 crore. The consolidated profit after tax (PAT) for H1 FY24 also exhibited a substantial growth of over 30 percent, reaching Rs 278 crore in contrast to Rs 214 crore in the same period of the prior year.

In the second quarter of fiscal year 2024 (Q2 FY24), the company continued its upward trajectory, recording consolidated revenue of Rs 4,415 crore, a notable growth of over 27 percent from the Rs 3,473 crore reported in the corresponding quarter of the previous year. The consolidated PAT for Q2 FY24 was Rs 135 crore, reflecting a 27 percent increase compared to Rs 106 crore in the corresponding period of the prior year.

The company's India operations contributed significantly to this positive trend. In H1 FY24, the standalone revenue for the company in India surged to Rs 7,395 crore, exhibiting a growth of approximately 33 percent from Rs 5,560 crore in the same period of the previous financial year. The India operations also recorded a PAT of over Rs 254 crore for H1 FY24, reflecting a substantial 34 percent growth from approximately Rs 191 crore in the corresponding period of the prior year.

For Q2 FY24, the standalone revenue in India reached Rs 3,754 crore, showcasing a growth of around 32 percent from Rs 2,841 crore in Q2 of the previous financial year. The India operations' PAT for the quarter was Rs 126 crore, representing a robust 32 percent growth compared to Rs 95 crore in the corresponding period of the previous year.

In terms of international operations, the Middle East segment contributed positively with a total revenue of Rs 1,329 crore during H1 FY24, marking a growth of approximately 13 percent from Rs 1,174 crore in the same period of the previous financial year. The Middle East operations recorded a PAT of Rs 29 crore for H1 FY24, compared to Rs 27 crore in the corresponding period of the previous year. Similarly, in Q2 FY24, the Middle East operations reported a total revenue of Rs 629 crore, indicating a growth of around 5 percent from Rs 601 crore in Q2 of the previous financial year. The PAT for the quarter was Rs 12 crore, as opposed to Rs 14 crore in the corresponding period of the prior year.

Despite challenges such as a higher number of Shradh days and volatile gold prices, Kalyan Jewellers India Limited expressed optimism about the festive quarter's progress. Ramesh Kalyanaraman, Executive Director, highlighted a remarkable revenue growth of approximately 35 percent for the current quarter until November 12th, compared to the same period in the previous year, emphasizing the company's resilience and positive momentum.

e-commerce order volumes grew handsomely this festive season, increasing by approximately 37 percent during the festive season sale of 2023 as compared to the festive sale period in 2022.  In addition to the substantial growth in order volumes, the Gross Merchandise Value (GMV) also saw an increase of 22 percent during the same festive period.

According to a report by Unicommerce one of India's leading e-commerce enablement Software-as-a-Service (SaaS) platforms, has unveiled its analysis of the recently concluded festive season sale of 2023. The success of the festive season sales in parts may be attributed to attracting discounts on online marketplaces and robust advertising campaigns. This has helped marketplaces record an impressive year-on-year (YoY) order volume growth of 39 percent. Brand websites, on the other hand, also reported a strong 23 percent increase in e-commerce order volumes. 

Interestingly, the GMV reported an inverse trend with brand websites recording a 29 percent YoY GMV growth, while marketplaces recorded a 21 percent YoY GMV growth. This may signify that consumers are not only ordering more, but loyal customers are increasingly purchasing directly from their trusted brands, leading to a surge in average order values.

The fashion and accessories segment along with beauty and personal care, emerged as the two most prominent categories in terms of order volumes. These segments displayed consistent growth in both volume and GMV during the festive month. Categories like FMCG and home decor have emerged as strong e-commerce contenders which are now laying inroads for newer segments to flourish in the e-commerce ecosystem.

As per the orders processed through Unicommerce’s platforms, Rajasthan and Uttarakhand took the lead to become the top two states in terms of growth in order volumes, with Haryana in the third position, Uttar Pradesh at the fourth, and Meghalaya in the fifth spot.

Another striking trend observed during the festive season sale was the remarkable rise of prepaid orders this year, increasing by over 45 percent as compared to last year. In contrast, Cash-on-Delivery (COD) orders grew by 20 percent during the same period. The surge in prepaid orders can be attributed to lucrative bank offers and convenient EMI options, making it an encouraging trend for the industry.

Kapil Makhija, CEO Unicommerce stated, "The festive season determines the growing scale of e-commerce in India. As industry sectors continue to embrace the country’s e-commerce ecosystem, shoppers from across India’s length and breadth are willingly opting for online shopping. We ensure that our technology is easily accessible and deployable for sellers considering the fundamental complexities of the Indian market.”

Simpli Namdhari's presently has 10 world-class stores, strategically located in the cities of Bengaluru and Hyderabad. These stores are large-format experience centers, each bearing the hallmark of 'residue-free' and 'safe for consumption' groceries. Furthermore, the company has an extended footprint with 16 Namdhari's Fresh stores in Bengaluru. Namdhari's Fresh stores offer fresh fruits and vegetables, alongside a curated selection of daily necessities.

Store Design

Its design palette embraces earthy greens and browns, mirroring its 'farm to fork' model and deep-rooted sustainability values. The brand has also meticulously planned its store layout with spacious aisles and a chevron arrangement that not only enhances product visibility but also ensures a clutter-free, effortless shopping journey.  

Furthermore, it leverages technology with digital screens to narrate its 'farm-to-fork' story, reinforcing trust through transparency. “Sustainability isn't just a buzzword for us; it's embedded in our DNA, from our choice of materials to energy-efficient lighting and our in-house live food section,” said Hema L, Head of Marketing, Simpli Namdhari’s and Namdhari’s Fresh.

Path Ahead

In the forthcoming 2-3 years, the brand is strategically poised to amplify its existing retail footprint in Bengaluru, with a distinct focus on Simpli Namdhari's format. Within the next year, the brand’s resolute objective is to introduce novel stores, thereby not only consolidating its presence but also enriching its service offerings.

This year, the company launched its first flagship Simpli Namdhari’s store in Hyderabad, marking its entry into Telangana. “Our initiation into the Hyderabad market signifies the beginning of an intensive phase of market testing and observation, aimed at garnering invaluable insights and expansion,” stated Hema.

“As we look forward, we aspire to further extend our influence in Hyderabad by introducing an estimated 4-5 additional stores within the ensuing 2-3 years,” she added

Da Milano currently operates more than 60 company-owned stores in 17 cities in India and abroad, including showrooms at 23 airport stores in the country. The brand is on the cutting edge of retail innovation, continuously integrating technology into its stores to revolutionize operations. Its EPOS machines, seamlessly integrated with digital mediums, have drastically reduced billing time, ensuring swift and efficient transactions. The introduction of footfall counting machines optimizes store layout and resource allocation, enhancing the overall customer experience. The brand values customer feedback and has simplified the process through scanners and QR codes, promptly addressing concerns within defined timeframes.

“With the Visual Merchandising App, we monitor and optimize in-store product displays, ensuring a captivating shopping environment. Our stores are secured with state-of-the-art biometric locking systems, prioritizing both safety and efficiency. Furthermore, we uphold international best practices, implementing store-specific replenishment systems, live point of sale systems, dynamic visual merchandising, and weekly product ranges tailored to demand,” stated Sahil Malik, Managing Director, Da Milano Italia.

Design Rationale

At the heart of the brand store design is a commitment to environmental consciousness and sustainable practices. It ensures that a significant portion, at least 20 percent, of the construction materials and furniture used in its stores are sourced from refurbished, reused, reclaimed, or recycled materials. This approach minimizes waste and showcases its dedication to reducing its ecological footprint. “Furthermore, we opt for energy-efficient lighting and equipment, reducing energy consumption while providing an inviting ambiance for our valued customers. By sourcing construction materials locally, we support local economies and contribute to reducing the carbon emissions associated with transportation,” explained Malik.

“Our 3D Concept Rendering brings in-store displays to life, making them visible and accessible to customers, effectively showcasing our products and engaging shoppers. Easy self-navigation is prioritized, ensuring that customers can effortlessly explore the store, creating a seamless and enjoyable shopping journey,” he added.

Global Expansion

Da Milano is working on expanding the brand internationally. It already has five stores in the UAE and one in Nepal and aims to open multiple stores in London and Singapore.

“We would also like to be seen on the high streets of European countries 5 years from now,” he concluded.

In the evolving landscape of retail, there's an undeniable transformation underway. AI and IoT, once just tech lingo, are now breathing new life into our traditional brick-and-mortar stores. My journey in the tech world has allowed me to see firsthand the magic these technologies weave. They're not merely sprinkling tech onto our neighborhood stores; they're reshaping the entire shopping narrative. These advancements ensure that our cherished physical stores continue to play a pivotal role in our shopping routines, even amidst the digital boom. It's a harmonious blend of the nostalgic charm of face-to-face shopping and the prowess of contemporary tech. Let's dive deeper into how AI and IoT are reimagining the essence of shopping in physical outlets.

1. Revamping In-Store Experiences

Tailored shopping journeys: Gone are the days when shopping was a generic experience. AI is personalizing it. By analyzing customer data, stores can now offer product recommendations that resonate with individual preferences, making every visit feel like the store was set up just for you.

Responsive Store Design: IoT is not just about connecting things; it's about making environments adaptive. Smart shelves, interactive kiosks, and even lighting systems adjust in real-time to customer behaviour, ensuring a dynamic shopping environment.

2. Inventory Management Perfected

Real-time stock updates: The integration of sensors ensures that stores are always aware of their stock levels. This not only ensures product availability but also significantly reduces wastage.

Predictive restocking: It's not about reacting but anticipating. AI algorithms can now predict stock depletion rates, triggering automated reordering processes. This ensures that the shelves are never empty and customers always find what they're looking for.

3. Elevating Customer Service

 AI Assistants: These aren't your regular store assistants. AI-powered bots are now equipped to answer intricate customer queries, guiding them throughout their shopping journey, ensuring every doubt is addressed.

Frictionless Checkouts: The dread of long queues is becoming a thing of the past. Advanced systems now allow customers to simply pick up their desired items and walk out, with payments being processed automatically, enhancing the shopping experience manifold.

4. Gleaning Insights through Data Analysis

Decoding customer behavior: AI isn't just about automation; it's about understanding. By analyzing in-store customer behavior, retailers gain invaluable insights into product placements, store layouts, and even shopping peak times.

Personalized Marketing: With a deeper understanding of customer preferences, stores can now craft marketing campaigns that resonate on a personal level, ensuring higher engagement and conversion rates.

5. Safety and Security Reinvented

Proactive Theft Prevention: With IoT sensors, stores are not just reacting to thefts but preventing them. These systems can detect unusual activity, triggering alarms or notifications, ensuring a secure shopping environment.

Healthcare Protocols: In our current health-conscious world, IoT devices play a pivotal role in ensuring adherence to health protocols, ensuring a safe shopping environment for all.

6. Driving Efficiency and Sustainability

 Smart Energy Management: It's not just about saving costs but the planet. Smart lighting and temperature control systems optimize energy usage, reducing the carbon footprint.

 Minimizing Waste: With AI's ability to predict product shelf life, stores can manage perishables more efficiently, leading to significant reductions in waste.

The threads of AI and IoT are weaving a narrative that's nothing short of revolutionary. As I reflect upon the seismic shifts in the retail landscape, it's evident that we're not merely witnessing a technological transition but a holistic transformation of the shopping experience. The essence of brick-and-mortar stores, which many feared would fade in the digital age, is being rejuvenated, and how!

The confluence of AI and IoT is doing more than just sprinkling tech magic onto our traditional shopping avenues. It's about reimagining the very ethos of shopping. It's about ensuring that when a customer steps into a store, they don't just engage in a transaction, but an experience—one that's personalized, efficient, and memorable. From the moment they enter, tailored recommendations and dynamic environments cater to their unique preferences, making them feel truly valued.

Beyond the undeniable business benefits, what truly resonates with me is the sustainability and responsibility angle. In an era where every action counts, the integration of smart energy management and waste reduction is a testament to the potential of technology to not just drive profits, but also protect our planet.

In essence, the future of brick-and-mortar retail isn't just about survival; it's about thriving in harmony with technology. As we stand at this juncture, it's heartening to see that the heart and soul of physical retail, enhanced by AI and IoT, is pulsating stronger than ever, ready to embrace the future with open arms.

Author: Sauvik Banerjjee, CEO, Rezolve Limited

Sauvik Banerjjee is a testament to the power of resilience and the pursuit of passion. From representing Bengal in the Ranji Trophy as a professional cricketer to becoming a global CEO in the tech industry, his journey is nothing short of inspirational. Sauvik stands as a paragon of technological innovation and leadership in the digital era.

Flashlights have seen remarkable progress in terms of employing cutting-edge illumination technology, adjustable beam angles for tailored lighting, improved performance, and safety-enhancing features. Some of the more advanced flashlights are capable of delivering higher lumens instantly. The growth of the industry is driven by the increasing demand for portable lighting solutions in various sectors, including home, outdoor, industrial, and emergency use. However, despite this growth, the industry grapples with persistent challenges that undermine its potential.

When we take a look at what’s going on in the industry, it becomes a matter of concern when imports of electronic instruments, including flashlights, from China saw a notable increase with a 14 percent year-on-year growth in fiscal year 2023. It becomes evident that this growth in imports is part of a larger trend as India's imports from China also showed significant increases across at least 25 major commodity groups. It is imperative to take a holistic approach toward addressing the pivotal factors of quality, transparency, and trust for the flashlight industry. These factors are not only critical but also hold the potential to reshape the way Indian consumers perceive and engage with the industry moving forward.

Quality Control Challenges

One of the foremost challenges facing the Indian flashlight industry is maintaining consistent product quality. Quality control issues not only affect customer satisfaction but also hinder the industry's reputation on the global stage. Several factors contribute to these challenges:

• Non-standard Manufacturing Practices: Many unbranded flashlight manufacturers in India operate with varying standards and practices, leading to inconsistent product quality. This lack of standardization can result in significant variations in brightness, battery life, and durability among different flashlight brands. Branded flashlight manufacturers operating in the country are subject to a regulatory requirement that mandates the recycling of a substantial 60 percent of the rechargeable batteries incorporated into their products. However, a significant problem arises when these entities produce lower-cost or generic flashlight products and frequently disregard the recycling regulations.
   
• Compromised designs: Many times it is found that the manufacturers compromise on product design aspects to lower the cost which results in safety hazards. Nowadays use of Li-ion batteries in rechargeable flashlights even demands enforcement of safety features like battery overcharge protection, short circuit & deep discharge protection, etc. to avoid serious safety hazards like fire.
   
• Substandard Components: Previously, the flashlight market has been dominated by established brands that prioritize quality, performance, and longevity. The influx of low-cost Chinese imports has raised legitimate concerns. These flashlights are often manufactured with cost-cutting measures that compromise quality, resulting in issues such as shorter product lifespans, subpar performance, and inadequate safety features.
   
• Lack of Standardized Testing: Many of the low-cost Chinese torches inundating the market fail to adhere to The Legal Metrology (Packaged Commodities) Rules, 2011. They may lack proper labelling, precise specifications, and compliance with safety standards. For instance, using substandard Li-Ion batteries or improper internal electronic design tend to cause fire hazards. This not only causes serious concerns to consumers but also undermines the efforts of reputable manufacturers who invest in adhering to these regulations.   

Transparency Concerns

Transparency is another critical issue affecting the flashlight industry in India. Here are some key transparency-related challenges:

• Supply Chain Opacity: Many flashlight manufacturers in India source components from various suppliers, both domestic and international. The lack of transparency in the supply chain can make it difficult to trace the origin of materials and components, potentially exposing manufacturers to quality control issues.
   
• Inadequate Product Information: Another disconcerting transparency issue is the absence of Maximum Retail Price (MRP) labels on the packaging. Consumers rely on MRP information to assess pricing fairness and make informed choices. The absence of MRP labeling not only contributes to an unfair marketplace but also hampers consumer decision-making. The absence of this critical information can lead to confusion and ultimately create a less competitive market and favor those who exploit price disparities.
   
• Warranty and After-Sales Support: Many flashlight manufacturers fail to provide clear warranty terms and after-sales support, leaving consumers with little recourse in case of product defects. Transparent and consumer-friendly warranty policies can build trust and confidence.  

Trust Deficits

Building trust is essential for any industry's long-term success. In the flashlight industry, trust deficits are a major roadblock to growth and sustainability. These deficits arise from a combination of quality and transparency issues and can have far-reaching consequences:

• Impact on Reputation: The flashlight industry's overall reputation is affected by instances of subpar products and unethical practices. Inexpensive Chinese torches often make exaggerated claims. However, when put to the test, these products frequently fall short of the promised specifications. This practice affects not only consumer trust but also damages the reputation of the entire flashlight market.
   
• Hindrance to Innovation: Lack of trust can discourage investments in research and development within the flashlight industry. Manufacturers may be hesitant to introduce innovative features or technologies if they fear that consumers will doubt their efficacy.
   
• Negative Consumer Perceptions: Ongoing quality control issues and lack of transparency have eroded consumer trust in Chinese flashlight brands. This offers a valuable opportunity for Indian brands to strengthen their image as reliable and trustworthy players in the industry.
   
• Lack of Consumer Grievance Redressal: When consumers encounter problems or have concerns about flashlight products, accessible and reliable avenues for resolution must be made available. Without this, consumer confidence erodes and the entire industry suffers as a result. At the same time, Consumer Grievance Redressal and compliance costs represent the need for industry regulations to ensure both environmental responsibility and consumer protection.

Conclusion

In the grand scheme of things, the Flashlight Torch market stands at the precipice of sustained growth in the forthcoming years. With an astonishing compound annual growth rate spanning from 2023 to 2030, the flashlight industry in India faces significant challenges related to quality control, transparency, and trust. These challenges not only affect consumer satisfaction but also hinder the industry's growth potential, both domestically and internationally.

To address the challenges a comprehensive approach is needed in terms of establishing standardized certifications, promoting supply chain transparency, creating a regulatory framework, educating consumers, encouraging industry collaboration, and encouraging innovation through research and development. The flashlight industry can overcome its hurdles and ensure long-term growth and sustainability by implementing these initiatives.

Authored By:

Suddhajit Sinha, Vice President & Head – Technology, Eveready Industries India Ltd.

Diwali, the festival of lights, is a time for joy, celebration, and thoughtful gift-giving. As we approach this auspicious occasion, it's essential to choose gifts that reflect the spirit of the festival. The global gifts retailing market size war $65 billion in 2021. As per research, the market is projected to touch $94.044 billion in 2031, exhibiting a CAGR of 3.74 percent during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with gifts retailing experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over, recent status, and development trends.

Our guide brings you a curated list of exquisite products from renowned brands, spanning diverse industries such as fashion, jewelry, beauty, and more. Let's explore unique Diwali gifting options that will surely delight your loved ones.

1. Fashion Finesse:

1.1 Bombay Shirt Company: 100 percent Pure Silk Shirts

Gift the epitome of luxury with Bombay Shirt Company's silk shirts. These shirts boast a silky smooth texture and a rich, lustrous sheen, making them a perfect addition to any festive wardrobe. Available online and across 17 stores, they offer a touch of elegance to your Diwali celebrations.

1.2 Fabindia: Svarnim Collection

Celebrate the spirit of Diwali with Fabindia's Svarnim Collection. From handcrafted kurtas to Banarasi, Maheshwari, and Chanderi silk saris, this collection embraces the grandeur of Indian heritage while offering timeless masterpieces for generations to come.

1.3 Urbanic: Slit Cocktail Dress

Add a touch of elegance and joy to Diwali celebrations with Urbanic's Slit Cocktail Dress. This stylish gift, priced at Rs. 2,390, is designed to make a statement and elevate the festive wardrobe.

2. Festive Accessories:

2.1 Caprese: Dazzling Festive Collection

Caprese, synonymous with sophisticated fashion, presents its dazzling Festive Collection. From the Lillie Box Clutch to the Merle Box Clutch, these handcrafted handbags are designed to make a lasting impression during festive gatherings and special occasions.

2.2 Lavie Luxe's limited edition Crystal Frame Clutch and Crystal Flapover Sling Clutch

Perfectly capturing the spirit of the festival. Lavie crafted the Crystal Frame Clutch and Crystal Flapover Sling Clutch with meticulous attention to detail and a deep understanding of contemporary fashion trends, these bags are designed to make a statement and leave a lasting impression.

3. Jewelry Elegance:

3.1 BlueStone: Dhanteras and Diwali Necklaces

Celebrate Diwali with BlueStone's exclusive Dhanteras and Diwali necklaces. From the Wilda Front Back Earrings to the Yvonne Statement Ring, each piece reflects a blend of tradition and innovation, making it a perfect choice for festive celebrations.

3.2 Carat Crush Bracelet Collections

Elevate your festive style with Carat Crush's exquisite bracelet collections. From the iconic Slide Collection to the delicate Mini Slide Collection and the unique Evil Eye Bracelet, each piece offers a distinct style statement for the season of light.

3.3 Talking Threads: Pink Floral Jeweled Crystal Belt

Introduce a touch of chic sophistication to your loved one's ensemble with Talking Threads' Pink Floral Jeweled Crystal Belt. This exquisite accessory, available online, radiates elegance with its delicate pink flower design and captivating jeweled crystals.

3.4 Avenir Jewelry: Terra Drop Necklace

Elevate your style with the Terra Drop Necklace from Avenir Jewelry. Featuring a delicate, earth-inspired design, this necklace is perfect for a plunging neckline or layering, adding a touch of natural beauty and elegance to any look.

3.5 Carat Crush: Polki Drop Necklace

Discover timeless elegance with Carat Crush's Polki Drop Necklace. This exquisite piece showcases the brilliance of a single piece of polki surrounded by a halo of diamonds, making it a versatile accessory for both traditional and contemporary attire.

4. Gift of Time:

4.1 Timex Watches

Make this Diwali unforgettable by gifting your loved ones the timeless gift of a Timex watch. With a wide array of designs from traditional to contemporary, these watches serve as practical accessories and elegant fashion statements.

5. Ethnic Charm:

5.1 Neha Mehra: Green Barfi Print Peplum Set

Explore Indian elegance with Neha Mehra's Green Barfi Print Peplum Set from the Royal Safari collection. Blending contemporary style with traditional charm, this outfit is perfect for special occasions or festive celebrations.

5.2 Kahva: Bandhej Embroidered Suit Set

Indulge in the essence of Diwali with Kahva's Laal Bandhej Suit. This radiant red Bandhej pattern suit captures the artistry and dedication of craftsmen, making it a stunning symbol of festivity and culture.

6. Beauty and Glamour:

6.1 Diam Beauty: Festive Treat Gift Box

Immerse yourself in the ultimate beauty experience with Diam Beauty's Festive Treat Set. This lavish assortment includes liquid blush, lipstick, lip glaze, and a beauty blender, offering a luxurious gift of beauty for the festive season.

6.2 Etude: Self-Love Makeup Kit

Step up your Diwali celebrations with Etude's Self Love Makeup Kit. This FAB 5 Combo includes smudge-proof matte liquid lipstick, peachy ice cream tint, 2-in-1 eyebrow enhancer, pop socket, and scrunchie for maximum impact with minimal effort.

6.3 Perfora: Radiant Smile Limited Edition Gift

Embrace a healthy smile with Perfora's oral care gift set. The Radiant Smile Gift Box includes Awake Toothpaste, Unwind Toothpaste, and a Copper Tongue Cleaner, ensuring lasting oral health during the sweet indulgences of the season.

The global gifts retailing market is poised for growth due to the rising demand for seasonal decorations and the growing gifting culture. Seasonal decorations contribute significantly to the market's revenue, while personalized decorative gifts are popular choices for important occasions.

The second quarter results for fiscal year 2024 have brought mixed fortunes for prominent retail and consumer goods brands in India. Shoppers Stop, Page Industries, Bajaj Electricals, Crompton Greaves Consumer Electricals, and Metro Brands have all reported declines in net profit, reflecting the challenges posed by weak consumer demand and other economic factors.

Here we delve into the specifics of each company's financial performance during Q2.

Shoppers Stop Ltd:

Shoppers Stop faced an 83 percent year-on-year decline in net profit during Q2 FY24, dropping from Rs 18.14 crore to Rs 1.78 crore. Despite a marginal growth in revenue from operations, expenses surged, leading to an overall decline. The company's total income increased, but the substantial decrease in net profit underscores the impact of weakened consumer demand on its bottom line.

Page Industries Ltd:

Page Industries, a prominent apparel manufacturer, reported a 7.3 percent decline in net profit, falling from Rs 162.12 crore to Rs 150.27 crore in Q2. Lower sales volume and value contributed to this decline, reflected in an 8.4 percent decrease in revenue from operations. The challenging market conditions have affected Page Industries' financial performance.

Bajaj Electricals Ltd:

Bajaj Electricals witnessed a significant 56 percent decline in consolidated net profit, from Rs 62 crore to Rs 27.28 crore. The weak consumer demand sentiment impacted net sales, which declined by 3.76 percent. The company's chairman, Shekhar Bajaj, acknowledged the challenging conditions but highlighted the company's stable performance amid adversity.

Crompton Greaves Consumer Electricals Ltd:

Crompton Greaves reported a 22.9 percent decline in consolidated net profit, falling from Rs 126 crore to Rs 97 crore in Q2 FY24. Despite a 4.8 percent increase in consolidated revenue from operations, a 10 percent decrease in EBITDA and a reduction in EBITDA margin underline the operational challenges faced by the company.

Metro Brands:

Metro Brands, a footwear retail chain, experienced a 13.18 percent decline in consolidated net profit during Q2, dropping from Rs 77.89 crore to Rs 67.62 crore. Although revenue from operations increased by 16.66 percent, the rise in total expenses by 23.81 percent indicates the cost pressures faced by the company.

The second quarter of fiscal year 2024 has undoubtedly presented challenges for these leading brands, as they grapple with weakened consumer demand, rising expenses, and other economic headwinds. While revenue from operations has seen varied trends across the companies, the consistent decline in net profit emphasizes the need for strategic adjustments and resilience in the face of evolving market dynamics. As these brands navigate through the rest of the fiscal year, it will be interesting to observe how they adapt their strategies to recover and thrive in an ever-changing economic landscape.

Q2 2024 has been a defining period for several brands across various sectors, with many companies reporting remarkable financial performance and growth despite the challenges posed by market conditions and external factors.

Here are five brand winners in the Q2 2024 results:

Raymond

Raymond, a renowned name in the Indian textile and apparel industry, continued its impressive streak of consecutive quarters with record performance in Q2 2024. The company's strategic growth initiatives and transformation journey have paid off handsomely. Despite delays in consumer spending due to postponed festive and wedding seasons, Raymond reported a robust 6 percent revenue growth, reaching Rs 2,321 crores. The EBITDA margin remained healthy at 16.5 percent. Notably, Raymond has reported record performance for the ninth consecutive quarter, reflecting its strong market presence and customer trust.

Trent Ltd

Surpassing Q2FY23 Performance, Trent Ltd, a subsidiary of the Tata Group, has displayed remarkable growth in Q2 2024 when compared to the same period in FY23. The company's strategic choices and execution supported its expansion agenda, resulting in significant revenue growth. While the consolidated revenue figure for Q2FY24 is not available, the company's total income for Q2FY23 was reported at Rs 2,022.66 crore, marking a substantial increase from the previous year's Rs 1,225.52 crore. This growth showcases Trent Ltd's commitment to maintaining operational efficiency, even in challenging market conditions, as evidenced by the improved EBIT margin of 10.8 percent in Q2FY24.

Nykaa

With an impressive 22 percent Y-o-Y Growth in Q2 2024, Nykaa, a well-known beauty and fashion e-commerce platform, demonstrated remarkable growth in consolidated revenue and profitability in Q2 2024. Despite challenges stemming from the timing of the festive season, Nykaa achieved a 22 percent year-over-year growth in consolidated revenue from operations, reaching Rs 15,070 million. The ability to sustain strong revenue growth, even with festivities beginning in October instead of September, highlights Nykaa's resilience in the face of market fluctuations. The company's profit before tax (PBT) and net profit also showed impressive growth, with PBT growing by over 50 percent year-on-year to Rs 133 million and net profit reaching Rs 78 million.

Reliance Retail

A 21 percent Surge in Profits and Unprecedented Expansion, Reliance Retail, the retail arm of Reliance Industries, reported a substantial 21 percent increase in net profit in Q2FY24, reaching Rs 2,790 crore compared to Rs 2,298 crore in the same quarter the previous year. This surge in profits was accompanied by a remarkable 40.5 percent year-on-year growth in foot traffic to over 260 million, demonstrating the brand's strong appeal to consumers. Reliance Retail's Digital Commerce and New Commerce segments also continued to flourish, contributing significantly to the company's revenue, accounting for 19 percent of the total.

Marico

A Glimpse into India's FMCG Market Resilience with 17 percent Profit Growth, Marico, a prominent player in India's FMCG sector, displayed resilience in its Q2FY24 financial results. Despite facing challenges in the domestic market, Marico showcased steady performance. While the company's Revenue from Operations in Q2FY24 stood at Rs 2,476 crore, reflecting a modest 1 percent decline year-on-year, the underlying volume growth in the domestic business was positive, showing a 3 percent increase. Marico's international business exhibited even stronger performance with a constant currency growth of 13 percent. Notably, around 85 percent of Marico's business either gained or sustained market share and penetration, indicating the brand's resilience in the face of fluctuating demand and pricing pressures.

The Q2 2024 results for these five brands have shown impressive growth, resilience, and adaptability in the face of various challenges, making them clear winners in their respective sectors. Their consistent commitment to operational efficiency, strategic choices, and a customer-centric approach have contributed to their continued success. These results bode well for the prospects of these brands and their ability to navigate the ever-evolving business landscape.

With the onset of the festive season, more than 2 out of 5 consumers across the country have expressed their intent to shop online from Direct-to-Consumer (D2C) merchants. The surge in consumer interest can be attributed to the growing number of individuals turning to D2C merchants in recent years to meet their evolving needs.

According to a survey conducted by Simpl, one of India's leading Checkout Network. Overall, consumer optimism remains high, as 41 percent of the participants said they have strong online shopping plans during this festive season, with 33 percent of the respondents planning to purchase fashion and accessories, followed by 23 percent for travel, and 11 percent for personal care. Food and beverages, as well as consumer electronics, were other popular categories that respondents plan to spend on.

Interestingly, Gen Y (between 1982 and 1994) and Millennials (between 1981 and 1996) constituted a majority of the responses, highlighting their strong preference for festive shopping online, including D2C merchants, to cater to their specific and unique needs.

Khanaz K.A. CXO - D2C Business at Simpl, said, “The festive period is undoubtedly a much-anticipated season for consumers and merchants across India. As an organization, we are committed to building consumers’ trust in merchants, D2C merchants in particular, and increasing conversions and reducing returns for the latter through our AI-led checkout and post-checkout solutions.”

They further added, “Considering D2C merchants service the majority of their annual business during this period, we are focused on enabling these merchants to offer a "better than marketplace" experience on their platforms. Over the last six months, we have been able to improve conversions by up to 87 percent and reduce returns to the extent of 66 percent for hundreds of our merchants across fashion, footwear, travel, home decor, and other categories, in a testament to our commitment”.

Nearly 70 percent of D2C merchants are also expecting a 2x-4x increase in sales during the festive season, revealed another survey by Simpl conducted with hundreds of merchants across the country. These merchants are significantly adding manufacturing and warehousing capacities, along with increasing manpower and spending on marketing, the survey stated.

Apple opened its first two exclusive India retail stores in April, with famous CEO Tim Cook inaugurating the outlets in the financial capital Mumbai, and the national capital Delhi. Apple India welcomed customers through a uniquely designed curved storefront with white oak tables displaying its wares and accessories, as well as a feature wall, manufactured in India. The stores feature dedicated Apple Pickup stations, which makes it easier for customers to order online and collect their devices in-store at a convenient time.

Like all Apple facilities, the operations in India run on 100 percent renewable energy and are carbon neutral. The store in Saket has more than 70 highly skilled retail team members who come from a combined 18 states in India and collectively speak more than 15 languages. They are educated, learned in their craft, and help customers discover and shop for the latest products, and sometimes just discuss the latest technological advancements in the world!

The stores also offer services like ‘Genius Bar’, where customers can book an appointment for hands-on technical and hardware support. As per Apple, Genius Bar appointments can help with everything from setting up a device, recovering an Apple ID, selecting an AppleCare plan, or modifying subscriptions.

Bullish on India Expansion

Apple currently has a tiny share of the Indian smartphone market, which is dominated by Android phones. However, as per Counterpoint data, Apple simply dominates the premium smartphone segment in India, with 65 percent of the above Rs 30,000 smartphones sold in India being iPhones. The move to open the brand stores in India is seen as a significant milestone for Apple, which has struggled to establish a foothold in the Indian market.

With a presence in over 100+ cities and deep penetration in Metro and Tier I, II, and III markets, Pepperfry has become a popular neighborhood brand in the Furniture and Home Goods category. It has 200+ Studios, strategically distributed across India. The brand maintains at least 10 Studios in large Metro markets, multiple studios in Tier I markets, and single studios in Tier II and III markets, ensuring accessibility in all relevant trade areas.

“Moreover, our early entry into Tier II and III markets has yielded substantial benefits, enhancing brand popularity and customer loyalty in these regions. Among our Studios, 43 are COCO (Company-Owned, Company-Operated), while the rest are Franchise Owned and Operated,” noted Kushal Budhia, Chief Category Officer, Pepperfry.

“Almost all major furniture players in India sell on Pepperfry. We also have our private labels in furniture to complete our entire offering. There are 1000+ merchants listing their products on our platform with 1,00,000+ products available to the customers. Leveraging our in-house supply chain, we facilitate deliveries to a network of over 500 cities and 9000+ pin codes across the country,” he added.

Key Elements

In contrast to traditional furniture displays where items are grouped by category (e.g., all beds in one section, all wardrobes in another), Pepperfry Studio layouts mirror the actual living spaces of its customers. This means the brand has dedicated sections resembling living rooms, bedrooms, and more, each furnished with relevant pieces from its Furniture and Home Goods offerings. This unique approach allows customers to envision how their products could seamlessly fit into their own living spaces.

“Furthermore, we boast an extensive selection in our Virtual Catalogue, complemented by the expertise of our in-house Home Consultants. These consultants assist our clients in selecting the most suitable furniture based on their tastes and requirements,” he explained.

Festivals everywhere are seasons for exchanging gifts. Worldwide the gifting market is worth $475 billion and India is poised to make a significant dent by 2024 with a market worth $84 billion. The Indian gifting market is driven by a multitude of factors, like cultural traditions, the overall economic prosperity in India and the consequent lifestyle changes, the surge in e-commerce, and the growing trend of corporate gifting.

As India's economy grows, so does its expanding middle-income group, with more disposable income in hand. This segment of consumers is driving the upsurge in the sale of premium and luxury gifting products. The gifting market can be categorised into three primary segments, festival gifting, personal gifting, and corporate gifting. Corporate gifting is an expanding business as companies show their appreciation for employees and build relationships with clients through gifts and hampers during festivals. These trends have significantly elevated the demand for personalized and top-tier corporate gifting items.

The skincare industry in India has witnessed remarkable growth in recent years, with consumers increasingly prioritizing self-care and wellness. As such, skincare products have become highly sought-after gifts, aligning perfectly with the growing emphasis on health and well-being in the corporate world. Let's explore the ultimate Diwali gifting ideas for the skincare industry and the retail sector.

As the festive season of Diwali approaches, why not choose the gift of radiant skin and self-care for your clients, employees, or partners? We've curated a listicle of the leading skincare brands in India, offering a wide range of skincare products that are perfect for gifting.

• INNISFREE - Super Hero Serum For Your Healthy Skin Set

INNISFREE presents the Super Hero Serum Set, an ideal corporate gift for your clients or employees. This set is designed to moisturize, brighten, and effectively address trouble areas, ensuring that your business relationships are as healthy as your skin.

• mCaffeine - Pore-Refining & Sun Protection Routine

mCaffeine offers a Pore-Refining and sun Protection Routine, perfect for gifting to your corporate partners. This routine includes products that can help your business relationships stay clear and glowing.

• Hyphen - All I Need Sunscreen SPA 50++++ and Golden Hour Glow Face Serum

Hyphen's sunscreen and face serum make for practical and thoughtful corporate gifts. Shield your corporate connections from the sun's harmful rays and brighten your skin with these high-quality skincare products.

• Rivona Naturals - Wellness Rituals Gift Set.

Elevate your business relationships with Rivona Naturals' Wellness Rituals Gift Set. This exclusive hamper is crafted to ensure that your clients or employees feel pampered and glowing throughout the festive season.

• Sommer Diwali Bundle

Sommer's Huesicle bundle is the ultimate Diwali corporate gift. It's a versatile and fuss-free gift that adds a touch of festivity to your business relationships.

• CHOSEN Store's Diwali Gifting Corporate Boxes

CHOSEN By Dermatology offers a range of corporate gift boxes meticulously crafted for Indian skin. These thoughtful gifts not only express gratitude but also reflect your commitment to sustainability and well-being in your corporate relationships.

• Juicy Chemistry - Glow with Saffron Gift Box

The Glow with Saffron Gift Box by Juicy Chemistry is a luxurious and organic corporate gift, enriched with saffron and roses. It's an excellent choice for expressing appreciation to your clients or employees.

• The Skin Diet Company - All-Rounder Combo

The All Rounder Combo from The Skin Diet Company is like a superfood diet for the skin. Show your clients or employees that you care about their well-being by gifting them this bundle of skincare goodness.

• O3+ - Vitamin C Combo Kit and Agelock Diwali Duo

O3+ presents a Vitamin C Combo Kit and an Agelock Diwali Duo that are perfect for corporate gifting. Give the gift of radiant skin to your valued partners.

• Sara Dtan Combo

The Sara Dtan Combo is a unique and practical corporate gift that includes skincare products for a glowing look. Show your business associates that you appreciate their radiance in your corporate journey.

• Indulgeo Essentials - Rose Gold Oil (Buy one Get 5 Free Combo)

Indulgeo Essentials offers an exclusive corporate gift package where you can buy one Rose Gold Oil and receive five additional products of your choice. This gift is a token of appreciation for your clients or employees.

• YourHappyLife - Glow & Shine Diwali Delight Bundle

YourHappyLife's Glow & Shine Diwali Delight Bundle is designed to enhance natural beauty and help your corporate partners shine throughout the celebrations. It's a perfect way to celebrate your business relationships.

• moha - Festive Glamour Kit

Moha's Festive Glamour Kit is an exquisite corporate gift for Diwali. It includes a selection of luxurious, all-natural products that express your appreciation to your clients, employees, or partners.

• Aqualogica - Illuminate+ Lush Strobe Cream

Aqualogica's Illuminate+ Lush Strobe Cream is a game-changer that can instantly elevate your corporate relationships. It's versatile, offering an all-over glow, a foundation boost, or a highlight to your business connections.

This Diwali, celebrate the festival of lights by expressing appreciation to your clients, employees, or partners with the gift of self-care and radiant skin. These leading skincare brands in India offer a wide range of products perfect for corporate gifting, ensuring that your business relationships radiate with a luminous glow throughout the festive season. Embrace the spirit of Diwali and indulge in the beauty of self-care with these remarkable B2B gifting ideas from the skincare industry.

At the crossroads of its transformation journey, Raymond has continued to impress with its remarkable quarter-on-quarter performance. The second quarter of the fiscal year 2024 (Q2FY24) marked the ninth consecutive quarter of the highest-ever performance, both in terms of revenue and EBITDA.

Tri-Focused Growth Strategy

Raymond's growth trajectory is anchored in a strategic approach that revolves around its three distinct verticals: Lifestyle, Real Estate, and Engineering businesses. This growth strategy has been fortified by the effective implementation of key drivers, including the strengthening of distribution channels and capitalizing on export orders within the Lifestyle business.

In Q2FY24, Raymond reported a robust revenue growth of 6 percent, reaching Rs 2,321 cr, with a healthy EBITDA margin of 16.5 percent. This remarkable performance occurred despite the postponement in consumer spending cycles due to delays in the festive and wedding seasons.

Lifestyle Business on the Rise

The Branded Apparel segment, during the quarter, exhibited an impressive growth of 18 percent compared to the same quarter the previous year. This feat was achieved by expanding the product range in the casual category and opening 63 new stores. Raymond's Branded Textile business maintained steady performance during the same period. Furthermore, Raymond's garmenting business thrived, boasting an 18 percent growth rate compared to the previous year, driven by new customer acquisitions and increased order volumes from existing clients.

Real Estate Business Reaches New Heights

Raymond's real estate business demonstrated stellar performance in Q2FY24, recording a total booking value of over 650 cr. This feat was primarily achieved through the launch of premium residential projects. Raymond Realty has recently been appointed as a developer for the redevelopment of a prominent housing society in Mahim, Mumbai, with a potential revenue of over Rs 1,700 cr over the project's duration. The real estate business is now expanding beyond Thane and initiating two residential projects based on the joint development model, with a combined revenue potential exceeding Rs 3,700 cr in highly sought-after residential areas of Mumbai.

Entry into Aerospace, Defense, and EV Components Business

Recently, the Raymond Group made an exciting foray into the sunrise sectors of Aerospace, Defense, and EV components by acquiring a 59.25 percent stake in the business of Maini Precision Products Ltd (MPPL). The transaction is subject to regulatory approvals and is expected to be completed during the current fiscal year. The consolidation of Engineering business companies of JK Files & Engineering Ltd, RPAL, and Maini Precision Products Ltd has created a proforma consolidated engineering business with revenues of approximately Rs 1,600 cr and an EBITDA of about Rs 220 cr in the financial year 2023. This consolidation provides scale, size, and a strong platform for the profitable growth of the engineering business through meaningful synergies.

Path Forward

Gautam Hari Singhania, Chairman & Managing Director, Raymond Limited, expressed his optimism about the future. He stated, “The growth trajectory at Raymond continues its journey as we have recorded yet another stellar quarter. We continue to achieve milestones across businesses as we recently announced our second project under joint development in our real estate business with a potential of ₹ 1,700 cr revenue. With acquisition of MPPL, our engineering business will now be consolidated and will participate in sunrise sectors like aerospace, defense and EV components, which have phenomenal growth opportunities. With the onset of festivities and wedding season, we at Raymond are optimistic that there will be an uptick in the consumer demand and overall sentiments should remain positive.”

As the festive and wedding season approaches, Raymond anticipates an uptick in consumer demand and remains optimistic that overall sentiments will remain positive.

Segmental Performance Highlights

In Q2FY24, the Branded Textile segment maintained a steady topline of Rs 933 cr, with an EBITDA margin of 22.1 percent. In contrast, the Branded Apparel segment achieved impressive growth, with sales of Rs 437 cr, reflecting an 18 percent increase compared to the same quarter the previous year. The Garmenting segment saw an 18 percent growth, reaching Rs 312 cr, while the High Value Cotton Shirting segment maintained a sales figure of Rs 211 cr.

The Engineering business reported sales of Rs 201 cr, experiencing a 12 percent decrease due to sluggish export market conditions, although the domestic market witnessed growth. Despite this, the business reported an EBITDA margin of 12.7 percent. With the acquisition of MPPL, Raymond's engineering business is poised to explore high-growth precision engineering products in the aerospace, defense, and EV sectors, both internationally and domestically.

Raymond's real estate business continued its construction momentum in several projects, delivering a robust sales performance of Rs 243 cr in Q2FY24. Total booking value in launched projects reached approximately Rs 650 cr, highlighting strong customer confidence and acceptance.

Raymond's journey of transformation and growth is a testament to its adaptability and strategic acumen. As it continues to excel across diverse sectors, the conglomerate remains committed to delivering value to its shareholders and anticipating changing market dynamics with agility and innovation.

Trent Ltd, a subsidiary of Tata Group, has recently released its financial results for the second quarter of FY24, and it is evident that the company has made significant progress compared to the same period in FY23.

Q2FY24 vs. Q2FY23 - A Comparative Analysis

Revenue Growth: Trent Ltd continued to display robust revenue growth in Q2FY24, even amidst relatively subdued market conditions. The company's strategic choices and strong execution supported its expansion agenda. The consolidated topline revenue for Q2FY24 was not provided in the given information, but in Q2FY23, Trent's total income was reported at Rs 2,022.66 crore, reflecting a remarkable increase from the previous year's Rs 1,225.52 crore. This indicates an impressive growth trend for the company over the year.

Operational Margin: Trent Ltd has managed to improve its operating EBIT margin for Q2FY24, reporting a margin of 10.8 percent, which is higher than the 9.7 percent reported in the same quarter in FY23. This signifies the company's commitment to maintaining operational efficiency, even in challenging market conditions.

Store Expansion: The company expanded its store network during Q2FY24, with 6 new Westside stores and 27 new Zudio stores across 19 cities. This reflects the company's dedication to its expansion agenda, even in a challenging market. In Q2FY23, Trent's focus on store expansion was also evident with Westside registering an LFL (Like-for-Like) growth of 20 percent.

Fashion Concepts Growth: It has witnessed encouraging LFL growth of over 10 percent for its fashion concepts in Q2FY24 compared to the same period in FY23. This growth can be attributed to delivering consistent value to customers through a differentiated product portfolio. The company's commitment to providing an elevated brand experience in its stores was also highlighted.

Emerging Categories: The company's emerging categories, including beauty and personal care, innerwear, and footwear, continued to gain traction with customers, contributing over 19 percent of standalone revenues. This diversification strategy appears to be paying off for Trent Ltd.

Star Business: Trent's Star business, consisting of 65 stores, registered impressive operating revenue growth of 30 percent in Q2FY24 compared to the same period in FY23. This growth was mainly from like-for-like stores, and the business experienced an all-round performance improvement. The positive economics of the Star business suggests that it is becoming a key growth engine for Trent Ltd.

Online Growth: Online revenues through Westside.com and Tata platforms contributed over 6 percent of Westside revenues, registering a 32 percent growth in Q2FY24 over the corresponding quarter. This emphasizes Trent's commitment to expanding its reach and reinforcing its lifestyle offerings across various channels.

Speaking on the performance, Noel N Tata, Chairman, Trent Limited said, “Our lifestyle offerings across concepts, categories, and channels witnessed strong momentum in Q2FY24 despite challenging market conditions. We continue to see growing relevance for our offerings, resilience in our business model choices, and attractiveness of our differentiated platform. We will expand and deepen our store presence to be ever more proximate and convenient to customers reinforcing our brand promise.”

“We have applied our playbook to the Star business and are witnessing strong customer traction, instilling a growing conviction to build out this growth engine in the food and grocery space. We are confident that this business is well poised to shift gears and deliver substantial value to customers and shareholders going forward. The growing acceptance of our brands demonstrates the attractiveness of our platform and the tremendous potential to address opportunities that lie ahead,” he further added.

The company has showcased a commendable performance in Q2FY24, with notable growth in revenues, operational efficiency, store expansion, and encouraging LFL growth. The company's strategic initiatives, focus on customer experience and diversification into emerging categories have contributed to its success. Furthermore, the performance of the Star business and the growth in online revenues indicate Trent's readiness to adapt to changing consumer preferences and market dynamics. Overall, Trent Ltd's Q2FY24 results reflect a company with a clear growth agenda and a commitment to delivering value to its customers and shareholders.

In less than a year, Forever New India has become the country's fastest-growing high-premium fashion brand, with a strong presence in Tier II and III cities. The brand currently operates 38 exclusive business outlets and over 40+ concession stores in India. These stores are company-owned and are located in various cities across the country, including Chandigarh, Mohali, and Pune, amongst others.

The brand’s retail stores prioritize quality materials, carefully planned layouts for easy shopping, environmental consciousness through sustainable materials and practices, and a commitment to sustainability, resulting in an enhanced shopping experience aligned with modern consumer values.

“These elements come together to create a world-class shopping experience that showcases our commitment to quality and style and aligns with the values of modern consumers who prioritize sustainability and responsible fashion choices. The result is an enhanced shopping experience, making Forever New a preferred destination for fashion enthusiasts,” said Dhruv Bogra, Country Manager, Forever New.

Embracing Tech

Forever New India has embraced technology to enhance its in-store operations and customer experiences. "Virtual shopping" and "Home shopping" services are provided ensuring the convenience of shopping in the comfort of consumers’ homes. In-store, the brand uses technology for inventory management, point-of-sale systems, and data analytics. With numerous physical outlets and a strong online presence, customers can explore the brand's collections in stores and online. The brand's website and partnership with Myntra provide online shopping convenience.

Expansion Ahead

The brand's expansion plans are focused on Tier II and III cities, including Chandigarh, Mohali, Pune, etc. These cities are the potential targets for its upcoming presence as it continues to rapidly grow its footprint in India.

“Additionally, we are also expanding our product portfolio in the handbag category and envision a future presence in the footwear market,” added Bogra.

Extra Butter has six stores in the United States – most located in New York City. Last month, the brand opened its first international store in Mumbai. The store displays around 120 SKUs of footwear and 150-160 SKUs of apparel and accessories.

“Less than 5 percent of our total assortment is generally available in our brick-and-mortar stores at any given point in time. Our online store naturally serves a much wider customer base. Last year, we shipped to every single state in the US. We expect the same to be true in India,” said Ankur Amin, Chief Executive Office, Extra Butter India.

Store USP

Extra Butter shops have some signature elements such as theater seating, velvet curtains, and a monochromatic background, which lets the product become the main focus of the store. But, at the Mumbai store, it also highlights Indian artisans and local materials. Hence, the brand worked with A Wicker Story for the beautiful handmade benches that look like shoe laces.  For the flooring, they went with Kota in the showroom, which is about as Indian as it gets. For the cafe flooring, hand-laid mosaic tiles were used.

Road Ahead

The brand plans to open a second store in a year or so. “We’ll probably use our proprietary e-commerce data to decide where and take our time to make the right decision. What we know for sure is the appetite for retail concepts like ours is real - India needs more premium multi-brand retailers. Whether it’s Extra Butter or another brand, the Indian customer deserves to have the best of global brands curated for them in a premium, experiential shopping environment,” he concluded.

Today, a home is much more than a unit where one resides. It is a reflection of our personality, a place where we spend time with loved ones, a multi-purpose space that houses all interests, passions, recreational and functional needs. It is a meaningful, intimate space that individuals are increasingly investing behind.

The significance of living spaces is growing, and home décor and designs are playing a major role in this evolution. The surging demand for functional and aesthetically pleasing homes has led to a significant increase in the demand for interior décor services. This growing trend has also attracted the attention of larger companies, which are now entering the home décor space. Recent data from the IMARC Group reveals that in 2022, the India home furnishings market had reached a substantial size of Rs 48,625 Crore. Furthermore, the market is projected to expand to Rs 78,536 Crore by 2028, indicating a noteworthy compound annual growth rate (CAGR) of 8.23 percent expected during the period from 2023 to 2028.This implies that residents are going to prefer innovative and smart solutions for creating a living space that feels homely and functional.

With this rising trend, let’s look at how home improvement companies are elevating the homes of customers.

1. Smart Living Solutions  

With advancing technology, smart homes have evolved from futuristic concepts into accessible and affordable realities. As per research, the home decor market is registering a CAGR of 6.2 percent between 2023 and 2033. Sneha Varghese, Senior Consumer Goods and Products Consultant at Future Market Insights (FMI) says that the adoption of DIY culture and smart home integration solutions is at its peak for renovating houses with environmental awareness.  Home décor companies are seamlessly offering innovative and aesthetic designs to create intelligent and captivating spaces. It's more than just adding smart devices; it's about integrating technology into the very core of a home's interior to craft harmonious and highly functional living environments. For instance, companies are offering solutions like automated lighting, smart thermostats, and voice-activated controls, allowing residents to control their environment with ease.

2. Innovative and Customized Living Spaces

Addressing the diverse demands of customers, companies are customizing versatile interiors while also considering environmental sustainability. With the increasing trend of smart home interior design, brands are providing customizable solutions specializing in a range of home solutions including windows, wardrobe shutters, ceilings and more, including free consultation services, catering to the diverse lifestyles and preferences of individuals in urban, tier two, and tier three cities. Another way of tailoring your living space is customizing textiles, widely cushions, curtains, bedding bringing an aesthetic appeal to your home. This approach ensures that homeowners can have spaces that reflect their unique personalities and meet their practical needs while also aligning with their eco-friendly aspirations.

3. Eco-elegance in Interiors

Sustainability has become a defining aspect of modern home decor, where style and environmental responsibility go hand in hand. The use of environmentally friendly materials such as cork, bamboo, and recycled materials has transformed interior design. Glass is increasingly favored in the realm of environmentally friendly home decor due to its unique combination of elegance and sustainability. This versatile material offers several benefits that make it a wise choice for those who wish to enhance the aesthetics of their living spaces while minimizing their environmental footprint. Glass is 100 percent recyclable. It seamlessly blends the interiors and exteriors with its inherent trait of transparency awarding scenic views of the outdoors. The industry is making moves in making homes that are tailored to modern demands and leaving a positive environmental legacy, from energy-efficient designs to recycled materials. The entry of large companies into home décor services mirrors shifting consumer preferences. This change underscores the importance of innovation, sustainability, and smart living in modern homes. Homeowners are increasingly looking for innovative, eco-friendly, and tech-savvy solutions that blend personal style with practicality.

Author: Hemant Khurana, Executive Director (Homes & Hospitality  Business), Saint-Gobain India 

Tanishq has been setting the standard for superior craftsmanship, exquisite designs, and guaranteed product quality for over two decades. In a rapidly evolving retail landscape, Tanishq recently embarked on a journey to expand its offline success into the online realm with the help of MoEngage, an intelligent customer engagement platform. In a joint interview, Pelki Tshering, Marketing Head at Tanishq, and Yash Reddy, Chief Business Officer (APAC & EMEA) at MoEngage, shed light on how they harnessed the platform’s capabilities to enhance customer experiences and strike the perfect balance between Tanishq’s offline and online initiatives.

Recalibrating Customer Engagement

The COVID-19 pandemic pushed businesses to adapt to new circumstances quickly, and Tanishq was among the first movers in the jewelry industry to make the transition online. Understanding the need of the hour, Tanishq introduced innovative buying initiatives, such as virtual jewelry try-ons, video calls, real-time live chats, and appointment-based shopping, to cater to the evolving preferences of its customers. In the post-pandemic era, Tanishq recognized the importance of knowing its customers well and tailoring engagement strategies accordingly to thrive in changing environments.

The jewelry industry often faces long purchase cycles, as customers carefully consider their choices. Tanishq utilized MoEngage's Onsite messaging (OSM) and In-app Communications to reach out to potential customers who were browsing the website. These campaigns featured high-intent call-to-actions (CTAs) and highly relevant content, leading to a 7.2 percent clickthrough rate and a 5 percent fill rate. These efforts resulted in an impressive average of over 5000 leads generated each month, effectively converting window shoppers into potential customers.

Driving Retention

Since Tanishq valued its customers' role in bringing its brand story to life, MoEngage enabled the brand to deploy detailed communication flows across various channels like WhatsApp, Push, In-app, and emails. This approach increased weekly retention rates by 25 percent, demonstrating MoEngage's effectiveness in enhancing customer loyalty and lifetime value.

The jewelry industry's long purchase cycles present an opportunity to re-engage with cart abandoners effectively. Tanishq used MoEngage to send reminders to abandoners via onsite, in-app, and WhatsApp campaigns, accompanied by product images and persuasive messaging to induce FOMO. These campaigns achieved an impressive 3.37 percent conversion rate, effectively reducing cart abandonment and increasing conversions.

Counteracting Dormancy

Customer dormancy is a challenge that all brands face. To re-engage dormant customers, Tanishq leveraged MoEngage's web and app personalization capabilities. By offering relevant product categories, personalized recommendations, and special promotions, Tanishq successfully revived customer interest. For instance, during the Akshaya Tritiya sale, Tanishq customized its homepage banner for visitors who had shown an affinity for specific product categories. This approach resulted in a remarkable 0.6% conversion rate.

Tanishq was highly impressed with the flexibility of MoEngage's Website Personalization capabilities. They successfully ran multiple campaigns for various use cases, allowing for quick experiments and parameter adjustments. The CTR for these campaigns improved from 0.2 percent to 0.6 percent within minutes, without the need for technical intervention, showcasing the power of MoEngage's user-friendly platform.

Tanishq's partnership with MoEngage has been instrumental in adapting to changing customer preferences, enhancing engagement strategies, and boosting online sales. By leveraging MoEngage's intelligent engagement platform, Tanishq has not only retained its status as a jewelry giant but has also solidified its presence in the online jewelry market. This collaborative effort is a testament to the power of innovative customer engagement strategies and the flexibility of MoEngage's solutions.

Nykaa, the well-known beauty and fashion e-commerce platform, announced its financial results for the second quarter of fiscal year 2024, ending on September 30, 2023. The company, officially known as FSN E-Commerce Ventures Limited, demonstrated impressive growth in consolidated revenue and profitability, despite some challenges posed by the timing of the festive season.

Robust Financial Performance

The standout achievement in Nykaa's Q2 FY2024 results was the impressive 22 percent year-over-year growth in consolidated revenue from operations, reaching a total of Rs 15,070 million. This growth is especially noteworthy considering the delay in the festive season compared to the previous year, with festivities starting in October instead of September. The company's ability to maintain strong revenue growth in the face of such challenges is a testament to its resilience.

Despite a slight dip of 221 basis points in gross margin as a percentage of revenue compared to the previous year, Nykaa's gross margin profile remained stable. The company's commitment to improving business efficiency led to significant advancements. The EBITDA margin expanded to 5.4 percent for the quarter, a remarkable 32 percent year-over-year increase, driven by cost-efficiency improvements in both direct and indirect costs.

In terms of profitability, both profit before tax (PBT) and net profit witnessed impressive growth, with PBT growing by over 50 percent year-on-year to Rs 133 million and net profit for the quarter reaching Rs 78 million.

Nykaa's Financial Highlights for Q2 FY2024

• GMV grew by 25 percent year-on-year to Rs 29,435 million.

• NSV saw a 24 percent year-on-year increase to Rs 14,983 million.

• EBITDA recorded a 32 percent year-on-year growth, reaching Rs 806 million.

• EBITDA margin expanded to 5.4 percent, up from 5.0 percent in the same quarter the previous year, marking a 38 basis point expansion.

Diverse Business Highlights

Nykaa's success can be attributed to its diverse portfolio of businesses, including Beauty & Personal Care (BPC), Fashion, and new ventures.

Beauty & Personal Care:

In the BPC segment, the company demonstrated a 23 percent year-on-year growth in GMV, with a 19 percent year-on-year increase in NSV. The expansion of physical retail stores, which now constitute 8 percent of the BPC GMV, and strong performance of owned beauty brands contributed to this growth.

Nykaa's unique "Hot Pink Sale" event in July 2023, with its innovative features and early access for Prive customers, resulted in a 37 percent year-on-year increase in GMV. The company continues to enhance beauty consumption and adoption in India through events like Nykaaland and campaigns like "CSMS”.

Fashion:

The fashion segment of Nykaa's business reported a consolidated revenue from operations of Rs 1305 million, a 28 percent year-on-year growth. This growth was underpinned by a 32 percent year-on-year increase in NSV and a surge in annual unique transacting customers (AUTC).

Notably, Nykaa Fashion improved its contribution margin as a percentage of NSV, reaching 4.7 percent in Q2 FY2024, up from 2.3 percent in Q2 FY2023. The company's long-term investments in platform capabilities and business positioning have paid off, with a strong increase in customer retention, user conversion, and overall improvements in unit economics.

Others/New Businesses:

Nykaa's new businesses, including Superstore by Nykaa, reported an NSV of Rs 986 million for the quarter, marking a remarkable 105 percent year-on-year growth. The Superstore business expanded its reach to serve almost 1.3 lakh transacting retailers across 770 cities.

Moreover, Nykaa's new business vertical saw significant improvements in contribution margin as a percentage of NSV, moving from -33.4 percent in Q2 FY23 to -14.8 percent in Q2 FY24. This improvement was driven by operational enhancements and cost optimizations.

Nykaa's diversified portfolio also includes Nykaa Man, international ventures, content-led platform LBB, and the wellness brand Nudge.

Continued Growth and Innovation

Nykaa's ability to thrive in the ever-evolving e-commerce landscape is a testament to its commitment to growth and innovation. The company's Q2 FY2024 results reflect its resilience in the face of challenges and its strategic initiatives to improve profitability, maintain strong customer relationships, and expand into new business segments.

As Nykaa continues to disrupt the beauty and fashion market in India, it remains a trusted destination for millions of beauty and fashion enthusiasts. With its innovative events, strong digital presence, and a comprehensive portfolio of offerings, Nykaa is well-positioned for continued success in the coming years.

The dilemma of shopping online or in retail markets has been on every conventional shopper's mind. In the initial days of online retail shopping being introduced, there was apprehension about trust & quality as individuals were used to asking our set of questions to the shopkeeper, trying the outfits, feeling the fabrics, checking for damages, bargaining for the best price, comparing with other shopkeepers, etc. All these parameters have been adapted very well in the online e-commerce section. Retail online shopping made its first impression in the early 2000s, marking its big boom in 2012.

According to Jack Ma, Alibaba founder, "The future is not in dominating e-commerce; it's rather in the complete digitalization of the retail concept. It's the perfect mix of on- and offline logistic services and user behavior analytics, i.e., big data. They call it the New Retail." 

The Indian retail industry has arisen as one of the most unique and quick-moving businesses because of the section of a few new players. The Indian Retail area has fallen off age and undergone significant change over the past ten years with a perceptible shift towards coordinated retailing. As per Kearney Report 2019, Gross domestic product development has further developed simplicity of carrying on with work, and better clearness regarding unfamiliar direct venture guidelines places India in the second spot. India is presently the world's quickest-developing economy, surpassing China. The retail demand is progressively determined by urbanization, an extending working class, and more ladies entering the labor force. India remains a challenging and complex market for unfamiliar retailers. India's solid positioning reflects unfamiliar retailers' expanded hopefulness in the $1 trillion retail market and immense potential. By 2026, the Indian online business market is supposed to develop to US$ 200 billion.

Buyers' Mindset While Shopping in 2023

With India's huge 'youthful' populace and high homegrown utilization, the large-scale patterns for the area look ideal. As indicated by industry experts' purchasers who are happy with the store's administrative quality will stay faithful. Administration quality is progressively seen as a device to increase the purchaser's incentive, to situate in a cutthroat climate to guarantee customer fulfillment, maintenance, and support.

Clients are content with the quality and assortment of items at coordinated retail outlets. They like to purchase from these stores as they get limits and offers. With India's huge youthful populace and high homegrown utilization, the online retail business is another organization with a high potential for development sooner rather than later. Online shopping offers comfort, convenience, and choice. Also, the return of goods policy at your doorstep has opened new doors for retailers and consumers to shop online regularly. From celebrity styles to various products available on user-friendly websites and applications today.

Online VS Retails

Pros

With the fame of internet shopping, somebody with a thought for another retail business no longer needs to open a retail shop. That doesn't mean, in any case, that there could be, as of now, not a requirement for retail locations or that all business thoughts function admirably on the web. If one hopes to open a store, consider your item, the buyer, and your general business objectives when concluding whether a retail shop or online store will turn out best for your private venture.

• Online Stores are A lot Less expensive to Open

Generally, starting a business as an internet-based store is much less expensive than a retail shop. Dissimilar to a retail shop, there is no lease to cover or other service bills straightforwardly connected with the store, except web facilitating and specialized help. You don't need to beautify the store, buy inside and outside signage, or show units. Since you can handle the work yourself, you don't need to recruit extra representatives.

With a web-based store, your expenses are straightforwardly connected with your site, transportation, and tolerating on the web installments. You should pay for your ideal space name and may pay somebody to foster your site and internet business stage, which can be costly; however, it is more affordable than opening a retail shop.

Cons

• The client Like to Contact the Stock

For high-esteem things, for example, originator clothing, collectibles, gems, furniture, and vehicles, a retail shop might pursue more clients and create a higher net revenue on individual things. A few clients search for the shopping experience and like to see, contact, and test things before purchasing.

Notwithstanding the cost of things you can sell, you should consider the quantity you wish to sell. A retail shop will perform better for a business that sells a select measure of items, while a web-based store might turn out better for a business that conveys a broad determination.

• Think about the Opposition

Anyone starting a business should look at the opposition before hopping into the cycle. How much is a moment contest more prominent with a web-based business than a retail shop? At the point when you need to open a retail shop, you can undoubtedly overview a region and figure out the things different stores are selling and the items you need to offer or decide to open where those stores do not exist.

On the web, there are normally various organizations selling the item you offer, and many of them are now settled, making it hard for another beginning up to break in and make progress. If what you offer isn't novel, then a retail shop will succeed at attempting to procure new clients rather than breaking into a generally soaked web-based market.

• Requires Different Showcasing Approaches

Building a client base is one of the most fundamental parts of beginning an effective retail business, whether online or disconnected. With a retail location, the potential client base is restricted to the encompassing region. On the web, the client base is vast. When you open up a retail location, your choices for drawing in new clients are restricted. You are limited to the retail space you picked, and evolving logos, signs, racking, and the general showcasing procedure can be costly.

When you work the internet, changing signs and logos requires only minutes, and you can rapidly and effectively change the items you sell and how you present them on your site.

Conclusion

Coordinated retail stores have managed to satisfy their customers by offering a variety of high-quality products, along with discounts and promotional offers. Despite this, India's large young population and high domestic consumption suggest that the online retail industry has immense potential for growth in the future.

Whether you start with an online store or a physical retail outlet, having an omnichannel presence is crucial for sustainable growth. New brands, in particular, would benefit significantly from an omnichannel strategy.

Authored By

Navin Rao, Co-founder, The Kaftan Company

In the ever-changing paradigm of the world of consumer goods, Bhaskar Venkatesh Products Private Limited, BVPPL as it is popularly known, has etched its path to success with an expansion strategy rooted in a commitment to entering new markets and diversifying its product offerings. Over the years, the company has refined this strategy, and built upon several key elements that are fundamental to its continued growth and resilience. In an interaction with Govind Goyal, Founder, BVPPL, he admitted that building and enhancing brand awareness, key product placements, and reliable distributors have been the route to success. 

BVPPL's journey is characterized by a resolute focus on building and enhancing brand awareness. In the cluttered marketplace, consumers not only recognize their brand but also associate it with quality and value. The company has made a solemn pledge to deliver quality within the prices it offers, emphasizing the mantra of "best quality, best price." This clear message has resonated with consumers who seek both affordability and uncompromised quality.

“Strategic product placements, both on store shelves and e-commerce platforms, are essential to guarantee high visibility and easy accessibility to potential customers. Moreover, BVPPL is known for setting competitive prices for its products, attracting price-conscious consumers while maintaining profitability,” Goyal elaborated. 

One core element of their expansion strategy is the acquisition of reliable and efficient distributors. These distributors form a crucial link in the supply chain, playing a pivotal role in reaching customers far and wide. This ensures that products reach the market efficiently and on time, bolstering customer satisfaction.

Diversification is the hallmark of BVPPL's journey. This journey is exemplified by the introduction of flagship products like Tan Man Detergent and Bhaskar Salt, which have been embraced by consumers. Moreover, in 2018, BVPPL ventured into uncharted territory with the launch of Big Boss Spices, marking their adaptability and commitment to staying ahead in the competitive consumer goods sector.

Future Expansion Plans

BVPPL has no intention of resting on its laurels. The company has set its sights on expanding its geographical footprint beyond its current market. The aim is to establish a strong presence in neighboring states like Uttar Pradesh and Maharashtra, capitalizing on their existing success and reputation to tap into new markets.

“Looking ahead, we plan to expand our distribution network even further, aiming to partner with approximately 1,000 more distributors over the next two years and acquire another 15 million consumers in the next two years,” Goyal stated. 

In the quest for excellence, BVPPL is unwavering in its commitment to product quality and customer satisfaction. To this end, the company is set to implement a series of measures and initiatives in the coming year:

• Advanced Quality Assurance Technologies: Investment in cutting-edge quality assurance technologies and systems, including automated inspection tools and data analytics, will enable real-time detection of defects and deviations, ensuring products consistently meet the highest quality standards.
• Customer Feedback and Improvement Loop: The establishment of a robust system for collecting and analyzing customer feedback takes center stage. BVPPL believes that active listening to customers' preferences and needs is invaluable for continuous improvement.
• Product Innovation: BVPPL's commitment to innovation remains unwavering, and investments in research and development will continue to yield innovative and improved products that align with changing customer needs.
• Customer Education: A unique approach is taken by providing educational resources to customers, guiding them on how to use and maintain products effectively. This not only reduces the likelihood of product misuse but also increases overall satisfaction.

Embracing an Omnichannel Approach

In an era where convenience is key, BVPPL is actively incorporating an omnichannel approach into its expansion strategy to ensure a seamless shopping experience for customers across various retail channels. This includes making products available on various e-commerce platforms and increasing offline placement for those who prefer physical stores. BVPPL has established a dedicated customer care team to address customer feedback and provide tailored solutions. The customer-centric approach reinforces their commitment to delivering products that meet customer expectations.

The company's expansion strategy is a journey marked by unwavering commitment, innovation, and adaptability. With an unrelenting focus on quality, customer satisfaction, and sustainability, the company has set a benchmark for excellence in the consumer goods sector. As they continue to expand their reach and diversify their product portfolio, BVPPL remains dedicated to being a name synonymous with quality and value in the minds of consumers.

The textiles industry GVA would see a 9 percent CAGR from 2021 to 2028, while technical textiles are set to lead sector growth with a projected CAGR of 15 percent. The said industry is one of the largest sources of employment generation in India and is committed to contributing significantly to the nation's growth, targeting a substantial $250 billion milestone by 2030.

In a report launched by CII and Primus Partners titled Decadal Outlook for Textile Industry: Threads of Transformation for Textile Industry highlights the contribution of the textile industry to the GDP. Which will more than double from 2.3 percent to about 5 percent by the end of this decade. Additionally, the Gross Value Added (GVA) is anticipated to display a consistent annual growth rate of 9 percent from 2021 to 2028.

Textile Minister of Maharashtra Chandrakant (Dada) Patil, stated “The launch of Textiles Policy 2023-28 signifies a pivotal step in Maharashtra's journey towards progress. With an ambitious goal of attracting investments worth Rs 25,000 crore and creating job opportunities for 5 lakh individuals, this policy exemplifies our commitment to the industry's growth and sustainability. It also places critical emphasis on the promising field of Technical Textiles. Furthermore, our policy is firmly rooted in the vision outlined by our Honorable Prime Minister, aligning with the collective goal of propelling India towards developed nation status by 2047.”

Furthermore, Dr Praveer Sinha, Chairman, CII Western Region and CEO & MD, Tata Power Company Ltd added, “India, the fifth largest economy globally has a share of just about 5 percent of the international trade in textiles and apparel. Clearly, the Indian textile industry has a vast potential waiting to be explored, which demands an integrated approach simultaneously focusing on greater value addition, enhanced competitiveness, and sustainable industry practices. This will not only boost employment generation but also add to national output.  CII is committed to supporting the textile industry in furthering this journey towards growth and excellence”.

Industry Outlook

India's textile industry is poised for remarkable growth, remaining a steadfast source of employment, with over 100 million individuals engaged in textile and allied sectors. As we look to the future, the Indian textile industry is committed to contributing significantly to the nation's growth, targeting a substantial $250 billion milestone by 2030. Additionally, India stands proudly among the top five global exporters in numerous categories, including natural fibers, MMF, spun yarn, filament yarn, woven fabric, and home textiles, with textile and apparel exports expected to surge to an impressive $65 billion by FY 2026.

Trends Driving the Textile Industry

In the ever-evolving landscape of the textile industry, trends are surfacing in response to dynamic consumer preferences, technological strides, and a resolute commitment to sustainability. Both central and state governments have embarked on a journey of progressive initiatives with schemes like PM MITRA, PLI, and SAMARTH. Remarkably, the textile Industry is poised to remain a significant generator of employment, underpinned by the proactive measures of states like Maharashtra, whose 'Integrated and Sustainable Textile Policy 2023-28' targets the creation of half a million jobs. The commitment to fostering employment is further underscored by various Government of India policies, such as PLI Scheme (7.5 lakh) and PM MITRA (3 lakh), collectively aimed at enriching job opportunities.

Challenges

While government initiatives have been pivotal in driving the textile sector's growth, certain challenges demand immediate attention. The industry's supply chain, largely comprising MSMEs, is highly fragmented, resulting in suboptimal coordination and resource utilization.

Quality training programs are essential as only 5 percent of the sector is organized, leaving the unorganized sector reliant on traditional methods due to financial constraints and lack of formal education. The overreliance on labor-intensive technologies hinders progress, especially in the unorganized weaving sector, where over 90 percent of operations occur. Embracing modern technologies is vital to unlock the industry's export potential. Sunrise sectors like technical textiles require greater awareness and research and development investments to realize their potential. Lastly, quality testing throughout the value chain needs stronger emphasis to enhance the 'Brand Image' of Indian textiles.

Way Forward

Looking ahead, the industry is poised to embark on a transformative journey toward sustainability and circularity, shifting from a 'good to have' to a 'must-have' imperative. Moreover, women-led enterprises are emerging as a driving force in the industry. Globally, women are significant contributors to apparel expenditure, with women accounting for 85 percent of graduates from leading fashion schools. While only 14 percent of the top 50 major fashion brands are led by women, the Indian textile industry is fostering a wave of change. Over 27 million women are employed in this industry, with a significant presence in unorganized sectors like handlooms, handicrafts, and sericulture. Emerging sectors like technical textiles and government initiatives, such as the Production Linked Incentive Scheme, are poised to create additional employment opportunities for women.

Technical textiles are set to lead sector growth with a projected CAGR of 15 percent. Embracing digital technologies, regular upgrades, and blockchain-based supply chain traceability are encouraged. Collaborations with e-commerce platforms, including ONDC, will drive these industry goals and secure a promising future.

Sharing his insights on the report Devroop Dhar, Co-Founder and Managing Director, Primus Partners, said “The textile industry is playing a pivotal role in global trade, employing millions of individuals worldwide. The government has introduced various schemes and incentives aimed at promoting the textile sector, such as the Amended Technology Upgradation Fund Scheme (ATUFS), Production-Linked Incentive (PLI) Scheme for man-made fibers and technical textiles, National Technical Textile Mission, PM MITRA scheme. These initiatives have not only provided financial assistance but also encouraged investments in modern technology and infrastructure, thereby improving the sector's overall competitiveness.”

Innovation plays a crucial role in driving progress, especially during these times of rapid change and evolving needs like the post-COVID-19 era. This holds true across various industries, including the fast-moving consumer goods (FMCG) sector, as they strive to establish a competitive presence in the global economy. To achieve this, companies are placing increased emphasis on strengthening their research and development (R&D) divisions to foster innovation.

The concept of innovation extends beyond the creation, introduction, and promotion of new products. It encompasses enhancing the shopping experience, providing consumers with convenient tools for purchasing, and ensuring the entire organization is dedicated to enhancing overall customer satisfaction. As Indian consumers become more globally aware and are exposed to international products through business and leisure travel, a sudden influx of foreign brands in the country, and increasing digital penetration, their desire to consume local market goods has also grown. In response to this demand, FMCG companies must prioritize R&D and innovation to expand their businesses.

Simultaneously, product lifecycles are shrinking, leading to a surge in new product launches across various sectors. This intensifies the pressure to swiftly market innovative products. Innovation becomes not only a strategic advantage but also a survival tactic. FMCG companies recognize the immense potential for sustained demand and growth in markets like India, where incremental penetration and consumption opportunities abound. Consequently, many FMCG brands are racing to conceive, develop, test, and launch new products that resonate with Indian consumers.

Why Invest in R&D?

While the primary goal of R&D is to create and enhance products, its benefits extend far beyond that. A well-executed R&D strategy can bring numerous advantages, while a flawed one can potentially hinder your company's success. Here are some of the key benefits of investing in R&D:

Product Innovation: R&D enables FMCG companies to develop new and improved products that cater to evolving consumer demands and preferences. It allows them to stay ahead of the competition by introducing unique features, formulations, packaging, or functionality that resonate with customers.

Market Expansion: Investing in R&D can help FMCG companies explore new markets and expand their consumer base. By understanding local preferences, cultural nuances, and specific needs, R&D efforts can lead to the development of products tailored to different regions, allowing companies to enter new markets with a competitive edge.

Cost Optimization: R&D can contribute to cost optimization by finding ways to enhance manufacturing processes, improve supply chain efficiency, or develop more cost-effective ingredients or materials. This can lead to economies of scale, lower production costs, and increased profitability.

Competitive Advantage: Continuous R&D efforts enable FMCG companies to differentiate themselves from competitors. By consistently introducing innovative products, they can build brand loyalty, attract new customers, and maintain a competitive edge in the market.

Consumer Insights: R&D activities often involve extensive market research, consumer surveys, and data analysis. This helps FMCG companies gain valuable insights into consumer behavior, preferences, and trends. Such insights can guide decision-making processes, product development strategies, and marketing campaigns, leading to more targeted and effective approaches.

Adaptability to Regulatory Changes: FMCG companies operate in a highly regulated industry. Investing in R&D allows them to proactively address and adapt to evolving regulations, such as those related to safety, labeling, or environmental concerns. This helps companies stay compliant and avoid potential penalties or reputational damage.

How to Device an R&D Strategy

Creating a robust R&D strategy poses unique challenges that differ from other organizational functions. Scientists and engineers involved in R&D must consider factors beyond their core expertise, such as market dynamics, customer needs, and economic considerations. On the other hand, stakeholders outside the R&D labs must grasp complex technologies and development processes, while also adopting longer-term perspectives compared to their usual time horizons.

To ensure an R&D strategy serves as a comprehensive blueprint guiding the organization, it must engage stakeholders from both within and outside the R&D group. This includes involvement from leading scientists to chief commercial officers. Additionally, the strategy should provide a progressively detailed view of capabilities, technologies, talent, and assets as it is implemented throughout the various levels of the R&D organization. Assessing the effectiveness of a new strategy in the R&D context can be done through two key tests:

Does the strategy leverage true sources of advantage? It is common for R&D organizations to mistakenly equate technical necessity with strategic importance. It is crucial for organizations to regularly reassess whether their capabilities truly differentiate them from competitors, as once-differentiating capabilities can become commoditized over time.

Does the strategy balance commitment-rich choices with flexibility and learning? While R&D strategies often have long-term horizons, they should not be isolated from external changes or immune to revisions. Establishing clear milestones, such as technical or regulatory checkpoints, allows organizations to make informed decisions on resource allocation for different research areas. These milestones also help track progress and ensure the execution of the strategy stays on track.

Moreover, effective communication of the R&D strategy is essential, both internally within the organization and externally to stakeholders. One approach to enhance clarity is to distill the strategy into fill-in-the-blank components. These components should outline how the company anticipates the evolving world and plans to refocus accordingly, the choices R&D will make to support the new focus, and the concrete actions and milestones that will drive strategy execution. If the entire strategy cannot fit on a single page using this exercise, it indicates the need for further synthesis.

To reinforce the impact of the strategy, it is important to cascade it down through the R&D organization. This includes managers communicating the strategy to their subordinates, which helps deepen their understanding and alignment with the overall strategic direction.

Final Say

The significance of R&D cannot be overlooked, as it forms the foundation of the product lifecycle. In a rapidly evolving market where consumer demands are constantly expanding, it is crucial for companies to align themselves with these needs and remain updated. This holds particular importance in the Fast Moving Consumer Goods (FMCG) market, where maintaining competitiveness necessitates a significant allocation of revenue towards research and development efforts. By investing in R&D, companies can focus on creating new products and services, or enhancing existing ones, ensuring they meet the evolving demands of consumers and stay ahead of the competition.

About the Author

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd

For about 20 years now, Manish Aggarwal has been a prominent face in the Indian FMCG industry. During these years, he has proved himself to be an outstanding business leader, innovator, and an out-of-the-box thinker always ready to ‘take on’ new problems. When Aggarwal joined Bikano in 2000, he was rightly taking the family legacy forward. However, during this stint, he has also made his mark as an individual who has had the wherewithal, the resourcefulness, and the vision to take the company forward on his own.