Foodpanda gets Printvenue head to lead as CEO

In a bid to stay ahead in the cut-throat competition, online food ordering major, Foodpanda ropes in Printvenue's founder Saurabh Kochhar, as its new CEO and chief business officer to handle company's global operations.
Foodpanda gets Printvenue head to lead as CEO
In a bid to stay ahead in the cut-throat competition, online food ordering major, Foodpanda ropes in Printvenue's founder Saurabh Kochhar, as its new CEO and chief business officer to handle company's global operations.
 
"Food as a whole is an amazing opportunity in India and globally. I see an aggressive growth in this segment and hopefully would be able to make a material difference in this journey," said Kochhar. "My role is to consolidate operations in India and grow them in other markets," he added. Kochhar will continue as CEO of Printvenue, which is also backed by Germany's Rocket Internet, the main investor in Foodpanda,
 
Offlate, Foodpanda has acquired India-based brands TastyKhana and JustEat. Besides, these brands are expected to merge with Foodpanda and report directly to Kochhar.
 
'All three brands are expected to be merged into Foodpanda, 'hopefully' by the end of 2015, after which the three managing directors may be reassigned roles. "We are in constantly in search of senior talent. Roles may be reassigned once all brands merge into Foodpanda,' Kochhar added.
 
Besides,Printvenue's chief marketing officer Gagan Arora will get additional responsibilities letting Kochhar focus on Foodpanda. Already, a part of web traffic from Tastykhana is being redirected to Foodpanda. The trio conglomerate in India will be directly in competition with restaurant search platform Zomato, which is launching a food ordering feature in a matter of weeks, sources told ET Retail. 
Foodpanda, launched in Singapore in 2012,is backed by Rocket Internet and is currently active in 39 countries on four continents. In India, its reach has expanded to include 12000 restaurants across 200 cities.
Rival brand, Zomato has expanded to Australia, the US, and a number of Eastern European countries through strategic acquisitions.The online food services market is valued at over $14 billion (Rs 87,200 crore) in India and $371 billion globally.
 
A graduate of IIM-Calcutta and IIT-Roorkee, Kochhar launched product customization platform Printvenue in 2012, which has been backed by Rocket Internet to expand into Southeast Asia and beyond. In his new role at Foodpanda, he will be focusing on restructuring the company's sales force, introducing target markets, and improving marketing partnerships on a global scale.
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