As per the recent development, Jobong’s CEO, Sanjeev Mohanty is considered as the one of the prominent choice to head Levi’s India operations. Mohanty is more likely to take the charge once Jobong finds a suitable buyer and wraps up its operations. Jobong, an online fashion brand has been struggling to sustain its business in the Indian market. Over the past few months, company has failed miserably not only to generate funds but also to allure new customers.
Mohanty has been engaged in reducing the cash burn of Jabong through a cleanup act even as the main shareholders, Rocket Internet and Kinnevik, revived efforts to sell it. Snapdeal is seen as a frontrunner while Aditya Birla, Future Group and Flipkart have looked at Jabong's latest sale process.
The Indian unit of Levi Strauss & Co. waited for a long time before finally opening its gates to hire new MD after the exit of Sanjay Purohit. Mohanty wrote many success stories for big brands such as Benetton, Madhura Lifestyle & Fashion etc. He had also worked for Levi’s as product manager for two years.
The annual domestic sales of Levi's, through a network of 400 stores and multi-brand outlets, is estimated at around $100 million. Levi's had effected a major restructuring of its Indian operations, pulling out weaker brands and franchises to rein in bloated expansion in a slowing economy. For Levi's, Mohanty's appointment, perhaps, would be the first time that its MD will have experience of heading both channels of retails offline and online.