Kairali Ayurvedic, initially known as Malabar Chemicals, was incepted in 1909. The first factory of the brand was set up in 1948 and it was rebranded as Kairali Ayurvedic in 1989.
Currently, the focus of the omnichannel brand is to expand its distribution network across India and have our presence in all 675 districts with on-ground field force to cover the B2D segment, and with its sanitizer and FMCG goods, it is looking at adding modern retailers to carry its products in tier I cities.
“With the integration of technology, we have now given clients a seamless experience of ordering with us and getting updates from us from any channel and our focus is speed and making sure there aren’t stock-outs in any channel of sales unless strategic,” states Abhilash K.R, Executive Director, Kairali Ayurvedic Group.
We brand manufactures more than 923 SKUs comprising of traditional Ayurvedic products, proprietary oils and cosmetics, herbal cosmetics, herbal teas, proprietary medicines, and hand sanitizers.
The best-selling products of the brand are Kaircin Facial Oil, Kairoil, Hand Sanitizer, Dhanwantram Thailam, Kairbal, Kairtis, Anu Thailam, Kairpack, Kairkare Plus, Sparub, Safed Musli, Ashwagandha, Turmeric with Black Pepper, and Thriphaladi Choornam.
“We have recently introduced immunity-related products, improved our formulation of Chyawanparash, Honey, Turmeric with Black Pepper, and Ashwagandha Capsules,” he asserts.
The brand aims to be present in 80 percent of Indian districts by 2025.
“Our target is the fulfillment of product requirements across the distribution chain within 24 hours and the process of creating localized warehouses and leveraging technology to estimate and maintain supply and demand levels,” he explains.
Pandemic has helped Kairali expand its products business as it has been manufacturing sanitizers for over 5 years now and it also helped the brand expand this vertical and Ayurveda being the science of life, the brand is offering a lot of preventive and immunity driven products which is the need of the hour considering the current situation.
“Going ahead, we plan to build capacity for the unprecedented growth in demand for products across various verticals and rapidly adopt new technology for bringing efficiency in our processes. We are currently building Phase-II of our factory at Tamil Nadu Plant,” he concludes.