E-commerce lifestyle company Madbow Ventures Ltd has now expanded its offline presence with the launch of its second store at Arcadia South City -2, Sector-49, Gurugram.
One of the leading names in the fashion industry, MadBow Ventures Ltd has five in-house lifestyle and fashion brands. It is aiming to open eight more stores within the next 6 months with an initial focus on the Delhi NCR region followed by other regions.
StreetStyleStalk’s second store is spread across 2,000 sq. ft. and has racked up an amazing collection of multiple labels that have been trending for a long time on its online platform.
One cannot miss the footwear collection that has sneakers to heels to juttis and flat and mules. Customers can feel relaxed and cozy in the stunning interiors of the store designed by some of the most talented retail designers who have emphasized the importance of customer experience. Earlier in April 2022, MadBow Ventures Ltd. launched StreetStyleStalk’s first flagship store in DLF Cybercity U Block in DLF Phase 3.
Naveen Mahlawat, Co-founder, MD, and CEO of MadBow Ventures Ltd., said, “This is another milestone checked for MadBow Ventures. We as a team started the e-commerce business and with time, we are now happy to reach a wider customer base. The newly launched facility is an ultra-modern setup, and we have onboarded the best retail designers to focus on a great understanding of what the people may need when they walk into our store. As we are going to launch many more stores in the coming months in the Delhi NCR region, these stores will be under the different names of our multiple brands.”
“We target the audience in the age group of 16-35 years. Initially, we would like to expand in Delhi NCR. We are currently serving 28,000 pin codes where Delhi NCR gives us 18 percent of our total revenue, while Karnataka and Maharashtra contribute 16 percent and14 percent respectively. Also, we plan to enter the menswear category soon,” he added.
Talking about how online and offline modules are a boon for an e-commerce brand, Naveen explains, "Nowadays, customers are present on both online and offline platforms to shop, and ignoring one platform can result in losing out potential customers. Post the pandemic, consumers' behavior has changed drastically and we as a brand should integrate online and offline presence to optimize the brand image in this dynamic market."
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