The section is about the diverse segments in retail sector. It encapsulates features on the developments, recent trends, active players and other pertinent details about the sectors. The coverage herein highlights the market response towards the different sectors and consumers’ shopping trends.
Lack of organised retail has made way for sports good manufacturers to enter e-commerce. Though, online sports retail is a small segment but it is growing at a very fast pace with a growth rate of over 30 per cent.
Indian two-wheeler industry has embraced the new concept of electric vehicles like many developed countries. But, the innovation was short-lived and the market did not take off after a promising start. What went wrong?
If the Indian auto industry has to achieve the projected sales target of 13+ million passenger cars a year by 2026 (Automotive Mission Plan 2016-2026), the question of how we are going to sell these cars to the end consumer deserves a deeper thought.
The global retail scenario is changing dramatically because they are improving and retailers are experimenting more with their store formats. They are effectively designing and managing various strategic levels to enhance the overall customer shopping exp
The significance of ethnic wear comes especially during the wedding and festive seasons. People are now becoming more conscious about their looks, as the bride and groom are much travelled, confident and have a clear picture of what they want.
Online furniture retailers who aspire to capture the entire country with a significant market share would rather need to revamp their product portfolio, sourcing methodology and the pricing strategies.
The marketing for both the segments are like parallel streams originating from the same river, as they are different in terms of their brand identity, positioning, attributes, target market and brand building process.