The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth
The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth

We are very well aware about the phrase “Beauty lies in the eyes of the beholder”; however, there is no harm in making it even better and more so, worth the while for the eyes of the beholder, with few enhancements here and there. Yes, we are talking about the ever growing and expanding market of beauty and personal care goods in India.

According to a joint study by ASSOCHAM and MRSS India, the market size of India’s beauty cosmetics and grooming is expected to touch US$ 35 billion by 2035 from the current level of US$ 6.5 billion. Meanwhile, another report by Research and Markets named “India Cosmetic Market Overview” (November 2016), the country’s cosmetic market was growing with a CAGR of 17.06 percent over a period of five years.

 The personal care industry makes up 22 percent of India’s market for consumer package goods and experts agree that India is full of opportunities for many beauty and personal care companies. Sanjali Giri, General Manager - Brand & E-commerce, The Body Shop, affirms, “The conception of beauty and personal care has progressed tremendously due to strong rise in digital and social media influence. The desire to look good and feel good is raging more than ever in people from all walks of life and the yardstick has just gone higher. Beauty and personal care is no more restricted to basic hair care and skin care routines. It’s much more diversified and ever changing, hence providing a great opportunity for the industry.” With a population of over 1.3 billion, the opportunities for segment players to make inroads in this market are endless and extremely lucrative. Besides packaged cosmetic goods, professional beauty industry too is on its high with consumers visiting salons for most of their skin needs. Pushkaraj Shenai, CEO, Lakmé Lever, could not agree more. He says, “The professional beauty industry is fairly large and growing at a phenomenal rate. It is worth Rs.24,000 crores and is growing anywhere between 12- 16 percent. A large part of that business is growing from increase in supply of salons and professional artists and there this has lead to growth in number of consumers preferring professionals for their beauty needs. Whereas consumers earlier would shampoo and condition their hair at home, now they are more keen to walk in to a salon and get a more professional treatment for their hair and skin and that fairly is driving the growth of the industry. From a demographic perspective, there are three factors driving this growth— increasing disposable income, more women coming into the workforce and rising number of social occasions as compared to in the past.”

Booming Consumption
The advent of digital technology and penetration of smartphones brought in instant awareness and aspirations for the latest global trends, which has resulted in frequent shopping of beauty and personal care goods and also frequent salon visits. Vivek Bali, COO, Sephora, asserts, “Over the last 5 years, the per capita consumption is improving and that can be seen in the mass and premium segment. The trend has changed everywhere, whether it’s a TV soap opera or otherwise, women have come out of just nail and lip make up to the usage of face make up, eye makeup and more. Women are looking more glamorous than ever. Secondly, with more and more women joining the workforce, they now have enough money to spend on themselves. These factors have lead to increase in consumption of beauty products.” While Sanjali Giri feels that the rising consumption in rural and semi-urban sectors have lead to the growth the industry. “The understanding and consciousness about beauty has evolved dramatically over the last few years. Consumers are continuously looking out for products that feel good on their skin and are exclusive. The movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, organically constituted and ethical labeling has influenced personal attitudes towards beauty and beauty purchase,” she maintains. Talking about the growing consumption rate in professional beauty care market as well, Pushkaraj Shenai says, “I think over the last 5 years, we have seen per capita professional consumption grow by nearly 40 percent mainly because consumers visit salons more frequently. Earlier they would visit a salon for only hygiene needs like threading, waxing, basic clean-up, etc., but today they prefer specialized services for advanced treatments like facials, etc. and that is what is helping the growth of this segment.”

Also, the rising awareness and willingness to look trendier, sassy or rather more presentable among teenagers have given a push to the overall consumption rate in the sector. A study by ASSOCHAM- MRSSIndia.com has revealed that the consumption pattern of cosmetics among teenagers went up substantially between 2005 and 2017. Looking at this potential market, Lakmé has already introduced ‘students’ card’ for young fashionistas in its salons, leading to increase in footfalls. Sanjali Giri from The Body Shop, informs, “Today’s teen population are more and more engaged in digital platforms and have immense exposure. They are highly influenced by celebrities, bloggers and other influencers and are quite experimental in their behaviour. It is very evident from various consumer analyses that young consumers are highly aware of their beauty needs and contribute a fair share to beauty and personal care category.  Further with increasing purchasing power of teens, beauty industry is looking at them as a very potential target consumer and is launching relevant products to drive this global trend.” 

Growing Opportunities
The 1990s did not just witness economic liberalisation in India but also saw the most number of wins in beauty contests by Indians with two Miss Universe Crowns (1994 and 2000) and four Miss World Crowns (1994, 1997, 1999 and 2000). It is believed that these laid the foundation stones for cosmetics market in India and it has been growing since then. Vivek Bali informs, “Opportunities in the industry is great in the sense that Indian market which used to be traditionally just lip and nail market, has grown in all dimensions. When I look at customers buying inside Sephora, we realize that face makeup and eye makeup are the two lead categories. The customers of today are willing to use an entire range of beauty products. So, that is a great opportunity. The second part is the skin care segment where the larger market is mass market. Similarly, the opportunity also lies in fragrances and hair care segment.” Talking about the potential of tier –II and –III areas, Bali says, “Around 60 percent of our revenue comes from the tier –I and metro cities. And the balance 40 percent actually comes from all the other cities. So, the opportunity in tier –II and –III towns are enormous. There is a lot of money in these areas. In our expansion plan, we already have plans to go into these areas.” Pushkaraj Shenai agrees, “Tier-II and -III towns definitely play a major part in Lakmé business. About 25 percent of Lakmé salons are located in tier-III towns and there is a very strong demand and need for it as well as great response from the salons.”

Going Natural
India has a rich history of ayurveda and traditional therapies and the initial beauty industry was limited to either kitchen remedies or dadima ke nuske (grandma’s prescriptions) for all beauty woes. But with time, the laboratories made cosmetics and beauty products came into existence and later gave it a natural and herbal feel. As per analysts, the Ayurvedic market is estimated to be at Rs. 4,500 crores at present. The herbal products forms 6-7 percent of the overall personal care products market currently while the estimates are that it could grow to about 10 percent of the segment by FY 2020 as the trend accelerates. Thus, various players are rebooting their business strategies and investing in new products or making new acquisitions to reap in the benefit of the herbal age. Sanjali Giri maintains, “The world has woken up to natural beauty in a big way. Herbal/ ayurvedic/ organic are all different forms of natural beauty solutions which is rapidly growing and we can see increasing number of players entering the market in this space. At The Body Shop, we believe in naturally inspired products. This happens to be the specialty of the brand’s sourcing team, who understand everything about an ingredient – how it is grown, handled and processed. We use ingredients that are carefully selected for their high levels of purity and consumer safety.” Vivek Bali from Sephora, affirms, “The market is good and strong, people are aware and getting more of these products. Even multi-national brands are getting into organic space and are trying to acquire some ayurvedic brands for their portfolio expansion. Within Sephora, we have representation of one of India’s great ayurvedic brand like Forest Essentials. We also have Boscia which offer natural products.” While beauty products are showing a huge inclination towards natural ingredients, beauty salons too are offering herbal treatments and services to its customers. “At Lakmé Salon, innovation has been something that we have been very proud of. We bring trends from the back of Lakmé Fashion Week into our salon. About a fourth or a quarter of our revenue comes from innovation and as the consumers are showing a higher inclination towards organic or natural ingredients, we find these across our portfolio. So we have organic facials, we have recently launched a facial called ‘beauty sutra’ which are ritual based on traditional Indian beauty ingredients and it’s been a blockbuster. There is also an organic range in hair care or hair spa portfolio. At Lakmé, we have introduced a lot of products which have natural base and these are performing great for us,” asserts Pushkaraj Shenai.

Also, Indian herbal and natural cosmetic products have a great demand in the overseas market and the products manufactured in India are supplied to international suppliers. According to CHEMEXCIL (Basic chemicals, Cosmetics and Dyes Export Promotion Council), set up by the Ministry of Commerce and Industry, Government of India, India is acknowledged to be the second largest exporter of herbal cosmetics to the world market after China.

Challenges Facing the Market
While beauty and personal care goods market is on a high, there are certain challenges that are creating hurdles on the way ahead. Sanjali Giri from The Body Shop, says, “The three main road blocks are limited real estate and mall development which are impacting the rapid expansion opportunities; complicated logistics and supply chain clubbed with a strenuous product registration process; and the pricing issue for international brands who find it really difficult to expand because the market is driven by mass brands.” While for Lakmé’s Pushkaraj Shenai, the biggest challenge in the industry is finding talented staffs or beauty experts and the brand is working in the context with its training programs

The Way Ahead
Beauty and personal care market is moving towards a very positive change. Sanjali Giri says, “There is enormous opportunity for growth but more importantly due to a more evolved and aware consumer, there is a demand for natural and ethical beauty products which will eventually make the industry work towards more innovative, efficacious and environmentally sustainable products and practices.” The rising awareness of personal care products, growing disposable incomes, changes in consumption patterns and lifestyles and improved purchasing power of women, promises exciting times for the personal care industry. Vivek Bali from Sephora also agrees, “One of the most important thing is we have had a very stable GDP growth, which is around 7-7.5 percent and it will continue to grow in that direction. Secondly, we have a young population which means we have a very young consumer group who is going to consume for a long period of time. Third is the growing income level within India. Fourthly, today modern trade which was only 7 percent of the total business few years ago, today it is already growing and has reached to about 11- 12 percent and this is supposed to grow to 21 percent almost by 2022.” Pushkaraj Shenai also felt that the future of this industry is bright in the medium and long run. 

 
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Top 10 Ethnic Wear Brands in India to Give a Charm to Your Wardrobe
Top 10 Ethnic Wear Brands in India to Give a Charm to Your Wardrobe
 

The ethnic wear industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.

The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned ethnic wear brands in India, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.

When exploring the market, you'll come across a variety of options, and to help you make an informed choice, here's a list of the 10 best ethnic wear brands in India that have left a significant mark in the industry.

ethnic wear brands in India

Ethnic Wear Industry: An Overview

The Ethnic Wear Industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.

The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned brands, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.

Read Here: Ethnic Wear Market Analysis: Detailed

The industry has also witnessed a surge in online retail, with offering a convenient and accessible way to purchase ethnic wear. This has further contributed to the growth of the industry, allowing consumers from across the country and abroad to explore and purchase a wide range of traditional clothing options.

Top 10 Ethnic Wear Brands in India 2024

Here is a list of the best ethnic wear brands in India as of the 2024 update:

Biba

Biba- Ethnic Wear Brands in India

 

Biba, a renowned ethnic wear brand in India, offers a wide range of traditional clothing options for women that blend traditional craftsmanship with modern design elements. Established in 1988 by Meena Bindra, Biba has become a go-to brand for women seeking elegant and contemporary ethnic wear.

Biba's collection includes a variety of outfits, such as kurtas, salwar suits, lehengas, and sarees, catering to different occasions and preferences. The brand is known for its attention to detail, exquisite prints, and vibrant colors, which add a touch of grace and charm to its garments. Whether it's a casual gathering, a formal event, or a festive celebration, Biba offers a plethora of options to suit every woman's style and taste.

One of the key highlights of Biba's designs is the fusion of traditional and modern elements. The brand seamlessly combines traditional Indian craftsmanship, such as intricate embroidery, hand block printing, and mirror work, with contemporary cuts, silhouettes, and fabrics. This unique blend creates a perfect balance between the timeless appeal of Indian ethnic wear and the latest fashion trends.

Biba has gained immense popularity not only in India but also internationally. With its commitment to quality, innovation, and customer satisfaction, Biba has become a trusted name in the ethnic wear industry. Whether it's a classic kurta set or a stylish lehenga, Biba is the brand that offers women an opportunity to embrace their cultural heritage while staying fashionable and chic.

Libas

Libas - Ethnic Wear Brands in India 2024

 

Established as a prominent player in the ethnic wear industry, Libas offers a diverse range of traditional clothing options for women that exude elegance and sophistication. With a focus on creating garments that showcase the rich cultural heritage of India, Libas has become a go-to brand for women seeking stylish and authentic ethnic wear.

Libas understands the importance of staying true to traditional craftsmanship while also incorporating modern design elements. Their collection includes a wide array of sarees, salwar suits, lehengas, and kurtis, each crafted with intricate embroidery, vibrant colors, and luxurious fabrics. Whether it's a festive occasion, a wedding, or a formal event, Libas has something to suit every woman's taste and style.

What sets Libas apart from other brands is their attention to detail and commitment to quality. Each garment is carefully crafted to ensure a perfect fit and impeccable finish. The brand's dedication to customer satisfaction is evident in their emphasis on using only the finest materials and employing skilled artisans to create their stunning designs.

Libas has also made its mark internationally, with a growing presence in countries like the United States, Canada, and the United Kingdom. Their commitment to delivering high-quality ethnic wear has earned them a loyal customer base both in India and abroad.

Fab India

Fab India - Ethnic wear brands in India

 

Fab India is a well-known brand in India that specializes in offering a wide range of high-quality ethnic wear for men, women, and children. With its roots deeply embedded in traditional Indian craftsmanship, Fab India has become synonymous with authentic and sustainable fashion.

Fab India's collection includes a diverse array of clothing options, ranging from sarees, kurtas, and salwar suits for women, to dhotis, kurtas, and sherwanis for men. The brand also caters to children with its range of vibrant and comfortable ethnic wear.

What sets Fab India apart is its commitment to promoting traditional Indian textiles and crafts. The brand works closely with artisans and weavers across the country, ensuring that their skills and artistry are preserved and celebrated. Fab India's products are handcrafted using techniques such as block printing, handloom weaving, and embroidery, which add a unique charm to each garment.

Apart from clothing, Fab India also offers a range of home furnishings and personal care products, all made with the same dedication to craftsmanship and sustainability.

With over 300 stores in India and an online presence, Fab India makes it easy for customers to access their exquisite collection. Their ethically sourced and thoughtfully designed products have garnered a loyal customer base, making Fab India one of the top ethnic wear brands in the country.

Meena Bazaar

Meena Baazar - Ethnic Wear Brands in India 2024

 

Continuing the exploration of renowned ethnic wear brands in India, Meena Bazaar stands out as a prominent name in the industry. With a rich history dating back to 1970, Meena Bazaar has become synonymous with exquisite traditional clothing for women. Known for its timeless designs, intricate embroidery, and high-quality fabrics, the brand has successfully carved a niche for itself in the competitive market.

Meena Bazaar offers a wide range of ethnic wear options, including sarees, salwar suits, lehengas, and fusion wear. Each piece is meticulously crafted, blending traditional elements with contemporary styles. The brand's attention to detail and commitment to craftsmanship have earned it a loyal customer base across the country.

One of the key factors that sets Meena Bazaar apart is its ability to cater to diverse tastes and preferences. Whether it's a simple, elegant saree for a formal occasion or a heavily embellished lehenga for a wedding, the brand offers something for every occasion. Additionally, Meena Bazaar ensures that its collections are accessible to a wide range of customers by offering products at different price points.

In addition to its physical stores, Meena Bazaar has embraced e-commerce to reach a larger audience. The brand's online presence allows customers to browse and purchase their favorite pieces from the comfort of their homes, further enhancing the brand's accessibility and convenience.

Global Desi

Global Desi - Ethnic Wear Brands in India

 

Global Desi is a well-known Indian ethnic wear brand that offers a diverse range of fashionable clothing for women. Founded in 2007 by Anita Dongre, Global Desi aims to celebrate the rich cultural heritage of India through its trendy and contemporary designs. The brand takes inspiration from the vibrant colors, prints, and motifs of various Indian regions, creating a fusion of traditional and modern styles.

Global Desi's collection includes a wide range of clothing options, including kurtas, tunics, dresses, skirts, and bottoms. The brand is known for its attention to detail, exquisite craftsmanship, and high-quality fabrics. Each garment is carefully crafted to cater to the modern Indian woman who seeks comfort, style, and cultural significance in her wardrobe.

What sets Global Desi apart from other ethnic wear brands is its ability to strike a perfect balance between traditional aesthetics and contemporary fashion. The brand offers a unique blend of Indian and Western elements, making it suitable for various occasions and preferences.

With its extensive presence across India and an online shopping platform, Global Desi has become a go-to brand for women seeking trendy ethnic wear. The brand's commitment to promoting Indian culture and empowering local artisans has garnered it a loyal customer base. Global Desi continues to redefine the fashion landscape with its innovative designs and commitment to sustainability.

W for Woman

W for Woman - Ethnic wear brands in India

 

W for Woman is a renowned Indian ethnic wear brand that offers a wide range of fashionable clothing options for women. With its commitment to design excellence and quality craftsmanship, W for Woman has become a popular choice among fashion-conscious women across the country.

The brand's collection showcases a perfect blend of traditional aesthetics and contemporary designs, catering to the diverse needs and preferences of modern Indian women. From elegant sarees and salwar suits to trendy kurtis and fusion wear, W for Woman offers a plethora of options to elevate your ethnic wardrobe.

What sets W for Woman apart is its attention to detail and focus on creating garments that not only look good but also feel comfortable to wear. The brand uses high-quality fabrics and employs skilled artisans to ensure that every piece is crafted with utmost precision and finesse.

In addition to its exquisite collection, W for Woman also provides a seamless shopping experience through its online and offline stores. With a strong presence in major cities across India, the brand ensures easy accessibility for its customers.

Whether you are attending a festive celebration or a casual get-together, W for Woman has the perfect ethnic wear options to make you look effortlessly stylish and elegant. Embrace the charm of Indian ethnic wear with W for Woman and redefine your fashion statement.

Manyavar

Manyavar - Ethnic wear brands in India

Manyavar is a well-established Indian ethnic wear brand known for its extensive range of traditional clothing options for men. Founded in 1999 by Ravi Modi, Manyavar has become a go-to destination for men looking to add charm and elegance to their wardrobe. The brand's commitment to quality and craftsmanship has made it a favorite among Indian consumers.

Manyavar offers a wide variety of ethnic wear options, including sherwanis, kurta-pajamas, Indo-western outfits, and accessories like turbans and stoles. The brand's designs are a perfect blend of tradition and contemporary fashion, catering to the modern Indian man who wants to embrace his cultural roots while staying stylish.

One of Manyavar's key strengths lies in its ability to cater to different occasions. Whether it's a traditional wedding, a festive celebration, or a formal event, Manyavar has something to offer for every occasion. The brand's attention to detail, use of high-quality fabrics, and intricate embroidery sets it apart from its competitors.

Manyavar has also expanded its presence globally, with stores in the United States, the United Arab Emirates, Bangladesh, Nepal, and Saudi Arabia. This international expansion has allowed the brand to reach a wider audience and showcase the rich heritage of Indian ethnic wear to the world.

Anita Dongre

Anita Dongre - Ethnic Wear Brands in India 2024

 

Anita Dongre is a prominent Indian fashion designer renowned for her exquisite ethnic wear creations. With a career spanning over two decades, Dongre has established herself as one of the leading names in the Indian fashion industry. Her designs are a perfect blend of traditional craftsmanship and contemporary aesthetics, making her a favorite among fashion enthusiasts.

Dongre's brand, Anita Dongre, offers a wide range of ethnic wear options for both men and women. From stunning bridal lehengas to elegant sarees and chic Indo-western outfits, her collections cater to the diverse fashion needs of individuals. Her designs are known for their attention to detail, impeccable craftsmanship, and use of high-quality fabrics.

What sets Anita Dongre apart is her commitment to sustainability and empowerment. She believes in promoting traditional Indian crafts and supporting local artisans. Through her brand, she has provided employment opportunities to numerous skilled craftsmen, ensuring the preservation of age-old techniques. Dongre has also been actively involved in various social initiatives, focusing on education, healthcare, and women empowerment.

Anita Dongre's designs have been worn by numerous celebrities and have graced the runways of prestigious fashion events. Her brand has garnered a loyal customer base not only in India but also internationally. With her timeless and elegant creations, Anita Dongre continues to redefine ethnic wear fashion in India and beyond.

Ritu Kumar

Ritu Kumar - Ethnic wear brands in India

 

Continuing our exploration of prominent Indian fashion designers, we now turn our attention to Ritu Kumar, a renowned name in the world of ethnic wear. Ritu Kumar is a pioneer in reviving traditional Indian craftsmanship and showcasing it on a global platform. With a career spanning over five decades, she has been instrumental in preserving and promoting India's rich textile heritage.

Ritu Kumar founded her label in 1969 and since then has been a driving force behind the resurgence of Indian handlooms and handcrafted textiles. Her designs seamlessly blend traditional techniques with contemporary aesthetics, resulting in exquisite garments that are both timeless and chic.

Known for her meticulous attention to detail and fine craftsmanship, Ritu Kumar has earned a reputation for creating luxurious and elegant ethnic wear. Her collections feature a wide range of ensembles, including sarees, lehengas, salwar suits, and fusion wear, all crafted with the utmost precision and finesse.

Ritu Kumar's designs have been showcased on prestigious platforms like the Lakme Fashion Week and have been worn by celebrities and fashionistas alike. Her label has also gained international recognition, with stores across India and in cities like London, Dubai, and New York.

With her unwavering commitment to preserving traditional Indian textiles and promoting sustainable fashion, Ritu Kumar continues to be a leading figure in the world of ethnic wear.

Sabyasachi Mukherjee

Sabyasachi Mukherjee - Top Ethenic Brands in India

 

Sabyasachi Mukherjee, a prominent Indian fashion designer, is renowned for his exquisite creations in ethnic wear. Known for his unmatched craftsmanship and attention to detail, Mukherjee has carved a niche for himself in the world of fashion. His designs are a perfect blend of traditional aesthetics and contemporary sensibilities, making him a favorite among Indian celebrities and fashion enthusiasts alike.

Mukherjee's designs reflect a deep understanding and appreciation for Indian culture and heritage. He often draws inspiration from vintage textiles, handcrafted techniques, and traditional motifs, infusing them with his unique vision to create stunning ensembles. From opulent bridal lehengas and sarees to elegant anarkalis and sherwanis, his collections showcase the rich diversity of Indian craftsmanship.

What sets Mukherjee apart is his ability to create timeless pieces that transcend trends. His designs have a timeless elegance and sophistication that make them relevant for generations to come. With a focus on quality and craftsmanship, his creations are made with the finest fabrics and intricate embellishments, ensuring that each garment is a work of art.

Sabyasachi Mukherjee's designs have not only made waves in India but have also gained international recognition. His label, Sabyasachi, has become synonymous with luxury and style, attracting clients from around the world. From Bollywood celebrities to international personalities, Mukherjee's designs have graced red carpets and magazine covers, solidifying his position as one of the top ethnic wear brands in India.

The ethnic wear industry in India offers a wide range of brands that add charm to one's wardrobe.

From popular names like Biba, Libas, and Fab India to renowned designers like Anita Dongre and Sabyasachi Mukherjee, there are plenty of options to choose from.

These ethnic wear brands in india showcase the rich cultural heritage of India through their exquisite designs and craftsmanship, making ethnic wear a must-have for every fashion enthusiast.

 

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