Bosch and Siemens plans to double stores to 60 by 2015

The German company strategically aims to localise its products for India and evaluating options to offer entry-level products.
Bosch and Siemens plans to double stores to 60 by 2015

NEW DELHI: Bosch and Siemens Household Appliances plans to double its store count to over 60 by the end of next year, a PTI report said.

The household appliance firm gearing up to be a leading player in the consumer durables segment within 5 years, a PTI report said.

The company also aims to increase its availability at points of sales from 12,000 to 14,000.

"We would have over 60 stores of Bosch and Siemens brands together by the end of next year. Presently, we have 20 stores of Siemens and 12 of Bosch. We would double brand network of Siemens by the end of 2015," PTI quoted Siemens Home Appliances Managing Director and CEO Gunjan Srivastava.

"We are aiming to be a leading player in the domestic appliance sector in next five years. We are having a double digit growth rate. In last few months we had around 35 per cent growth rate and would try to keep it," Srivastava said.

The company has opened its first brand store of Bosch Household Appliances and second retail brand store of Siemens Home Appliances in Gurgaon.

The German company strategically aims to localise its products for India and evaluating options to offer entry-level products.

In its initial marketing strategy, the company will first focus on metro markets and gradually it will expand to state capitals and tier II cities.

It has already considerable presence in Indian cities such as Bhopal, Coimbatore, Ghaziabad, Ahmedabad and Trichur.

BSH has already set up a plant in chennai this year and aims to make it an export hub as its plans to cover South Asian markets. So to say, Chennai plant will play a very crucial role for the company.

To begin with, the company is manufacturing washing machines and will add additional categories in near future.

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