Google has unveiled its first set of Android One low-cost smartphones in the Indian market in partnership with Indian hardware vendors Spice, Micromax and Karbonn.
The Karbonn Sparkle V is already listed on Snapdeal, Micromax Canvas A1 will be available via Amazon, and the Spice Dream Uno will be available in Black and White colour variants on Filpkart. All three smartphones are priced at Rs 6,399.
Targetting the emerging low cost smartphone market, the phones will be available online on Flipkart, Amazon and Snapdeal. With this launch, the e-commerce majors are battling to capture the market by attracting tech-savy consumers.
Commenting on the launch Sundar Pichai, Google Senior Vice President of Android, Chrome & Apps, said, "If we look at how people are getting online and accessing information today, it's increasingly through a smartphone. While 1.75 billion people around the world already have a smartphone, the vast majority of the world's population - over five billion more - do not. By working closely with phone and silicon chip makers to share reference designs and select components, we're making it easier for our partners to build phones that are not just great to use, but also affordable."
“With Android One, we not only want to help people get online, we want to make sure that when they get there, they can tap into the wealth of information and knowledge the web holds for everyone,” he added.
With a motive of capturing the markets, Google must offer customers much more than just affordability to sustain in the progressively grossing low cost smartphone market. Off late, Google had forayed into the affordable smartphone market with Moto E, which was priced bit more than Android one phones.
Eyeing the Indian market, these phones are expected to offer rich smartphone experience in a low cost device. Furthermore, brands like Xolo, Asus, Intex, Lava, Panasonic and Lenovo will also join the league soon.
However, it would be interesting to see how Google’s entry into the low cost segment changes the market scenario.