, Croma ventures into a strategic partnership

Infiniti Retail's Croma and announced their strategic partnership to create a brick and mortar plus online model., Croma ventures into a strategic partnership

Infiniti Retail’s Croma and announced their strategic partnership to create a brick and mortar plus online model.

Under this alliance, the products across various electronic categories like mobiles, tablets and laptops etc, which were available at the Croma stores, will now be made available for purchase through Croma’s flagship brand store on

“This is a big moment for us, where Croma and will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country. We are extremely excited to launch Croma’s Flagship Store on,” says Kunal Bahl, Co-Founder & CEO,

As part of this tie-up in the initial phase, Croma and would jointly work towards market development initiatives, establishment of joint collaboration on customer and vendor outreach programmes and category development.

Both brands would also be looking at exclusive launches of products and brands belonging to the select categories. The exclusive launch of Lenovo tablets and special offers on the Karbonn Titanium S10 are recent examples of strategic conjunction between Croma and Snapdeal.

“We are delighted to announce our strategic-tie up with Snapdeal and are confident of the fact that this partnership will go a long way in benefiting customers by providing them with an enriched shopping experience. Further at, we have always focused on getting the best brands at affordable prices. With this partnership, we will now be able to expand our electronics' products portfolio like never before. This will help us deliver great value to our customers by offering them the widest assortment of products housed by the Croma stores. We look forward to a continuing long term and mutually beneficial partnership,” says Ajit Joshi, MD & CEO, Infiniti Retail.

“Today’s dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts. Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each others strengths to provide a winning proposition for customers and business alike,” Joshi adds.

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