Toshiba aims to more than double its share to 15 percent in Indian MFP market

Japanese technology giant Toshiba said that it now aims to more than double its share to 15 percent in the multi-function printer (MFP) market in India.
Toshiba

In one of its recent announcements, Japanese technology giant Toshiba said that it now aims to more than double its share to 15 percent in the multi-function printer (MFP) market in India as it plans to expand its product portfolio in the country.
Toshiba currently has a 6 percent share and has unveiled its two new multi-function printers that allow both A3 and A4 printing. These printers have been priced at Rs 35,000 onwards.
"We used to be No. 1 in the Indian market till 2008 but after that we lost share. In the last two years, we have revamped our strategy and studied deeper into customers' requirements,” said Isao Sugehara, Chief Marketing Executive, Toshiba TEC Corporation.
"While the Indian customer is price conscious, he is also value conscious and what is important is also the total cost of ownership,” he added.
With the newly launched printers and the future plans Toshiba has, the company aims at taking its share to 15 percent by the end of 2017.
Sugehara further said that, "Our printer has a compact A4 size, but enables A3 size output print by using built-in stack feed bypass and also enables A3 size paper scanning with its built-in Reversing Automatic Document Feeder (RADF). We expect SMEs to be a major segment for these printers."
The Indian A3 printer market size in the country is about 1.2 lakh units, while that of A4 is 3-5 times that size. "Often, companies are forced to buy A3 printers even though the requirement is small. This is a problem that we want to solve," he added.

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