BlueStone.com, one of India's online destinations for fine jewellery has launched a brand new campaign, 'Choose Your Twinkle'.
Presenting the finest range of modern and contemporary jewellery designs and styles, the campaign promotes the brand as the go-to jewellery destination for women.
The messaging of the new campaign will reach audiences through a 30 second TVC aired across leading channels apart from being on social and digital platforms.
With the launch of brand new campaign, BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.
Pushkar Jain, CMO, BlueStone.com, said that the TVC clearly illustrates its core proposition of choice of designs and modern styles whilst targeting the new age women. Its strong focus on brand building coupled with world class designs and a superior online experience will enable it to expand its footprint in the second largest jewellery market in world.
Ashish Chakravarty, National Creative Director, Contract Advertising said that through this ad it is trying to peek into a woman's mind, her thought process and the moments that trigger off when she discovers choice and gold and love.