After launching an exchange scheme for electronics and mobile phones in October 2015, Flipkart has now partnered with American wrist watch brand Fossil for the same.
As per the alliance, the eRetailer will offer discounts to customers in exchange for their used timepieces. The used watches will be donated to non-profit organisation Goonj.
The watches category has doubled for Flipkart over the past year. Fossil Group's brands include Tissot, Skagen, Emporio Armani, DKNY and Michael Kors.