Styles for the season
Styles for the season
With the onset of spring, retailers and etailers have revved up their stores with spring in the air ambience and desired merchandise across segments to cool the senses. 
The herald of the spring-summer season commences each year with the unveiling of the summer collection by fashionistas that lure shoppers to be the first ones to sport the cool collection. Undoubtedly, it is the most awaited collection of the year where brands offer an array of options with cool cuts, designs, prints and colours that stay on as the style of the season. 
Fresh colours
Focusing on 2015 trends, the brands have induced new colours into the existing modern and western attires; and from apparels to accessories to lingerie brands, all the categories are betting big on the fashion season.
Designed for the modern diva, Melange by Lifestyle offers an eclectic collection of ethnic wear like kurtas paired with summer friendly palazzos, pants and printed leggings etc which are inspired by the oriental and Mexican civilisation.
Besides, the new Beach Bums collection by Lifestyle exemplifies resort wear in vibrant colours and prints such as shades of scuba blue, white, sea green and bright coral. Furthermore, it is categorised by structured silhouettes, stripes and tropical patterns that add fun to the summer look. 
In a bid to lure consumers, the jewellery brands like, MBj jewelers and Carat Lane have augmented new collections exclusively for the season, which are perfect for all the occasions.
Bag the deal!
Bag makers too are eyeing the fashion season with their new collections for online as well as offline. Brands such as Lavie, Hidesign are driving fashion freaks to choose from the options of handbags, colourful and vibrant sling bags and so on.
What’s more, sports accessories giant, Puma has rolled out its collection which traces its heritage in tennis to create a new collection for Spring-Summer 2015. Deriving its inspiration from icons like Boris Becker, the range is replete with classic styles like the Becker Tee. More tennis tipping stripes, grids and classic blocking dominate the collection along with vintage varsity inspirations; college inspired graphics and washed out fabrics. Accessories like the Grade Messenger and Originals Reporter PU are two classic styles introduced this season.
The Alpha Man
This season, the macho man will arrive in a new fresh and cool avatar as fashion brands like Blackberry, Lifestyle, Corneliani, and Alberto Torresi have rolled out their exclusive spring summer collection to lure the consumers. The retailers are not only coming up with new collections but are also providing heavy discounts. 
Adding a hint of luxury to his attire, Corneliani, the luxury Italian men’s wear brand has augmented a new trend in its 2015 collection wherein the brand has brought forth Stripes trend. Be it the classic striped suit or the regimental pattern in accessories to the stylish sandals, all complement the cool look.
The fresh beach summer collection by Lifestyle will make it a favourite resident of anyone’s wardrobe. Ranging from earthy, natural tones to vibrant pop colours, this fashion array features printed T-shirts and shorts in breathable fabrics. Generously splashed hues of Indigo have been given a bold avatar with woodblock prints and matte weaves. Classic denim comes alive in the Indigo Denim range that is highlighted by Ombre effects, faded washes and repaired looks. 
This season, footwear brands like Alberto Torresi, Bata etc have unveiled eye catching collections to turn off the heat to add some smartness and punk. Alberto Torressi’s collection has rolled out some comfy rubber flip-flops and sandals. These are available in shades like tan, brown, black and navy blue colours. 
Expressing his views on the footwear lines, Ishaan Sachdeva, Director, Alberto Torresi said, “Comfortable shoes are not stylish, and stylish shoes are not comfortable so we have blended both comfort and style in our footwear collection.”
E-tailers playing itcool this summer
The cut-throat competition between retailers and e-tailers has eventually made the game pretty interesting. In a bid to cash in on the burgeoning online shopping industry, leading e-tailers like Flipkart, Myntra, Jabong, Snapdeal, and Amazon are betting on the spring summer collection.
In order to stay ahead, e-tailers are partnering with fashion labels to get fashion frenzy consumers online. Besides, these e-tailers have launched exclusive collection with luring discount which are driving more shopaholics towards online shopping.
Further, it can be concluded that as long as fashion freaks are there, e-tailers and retailers will continue battling it out to lure consumers and derive more profits.  
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