The festive season is back with a bang!

Yet another festive season has arrived with a bonanza of offers.
The festive season is back with a bang!

Yet another festive season has arrived with a bonanza of offers. As fashion is one of the most essential things that zests up the festive feeling, retailers and e-tailers are offering a bonanza of discounts to their fashion freak customers.

Interestingly, the tough neck-to-neck fight of e-commerce websites have turned out to be a blessing for consumers as products are being offered at throwaway prices to sway the ‘Shopaholics’.

 While, most of the consumers are eyeing the e-commerce websites for huge discounts and comfy shopping; the brick and mortars are also coming up with offers to attract consumers.

Furthermore, the apparel industry bets high on this festive season by inducing new trends so as lure the fashion lovers.

Talking about the ethnic trends this season, Sabby Saluja, Director, Sahiba Ltd, shares ‘Designer Rajadeep Ranawat has shared his collection for Sahiba, exclusively for this festive season. Our collection is traditional, chic and adventurous. Customers will surely find your festive outfits here.”

Besides, we have designed the Oceanic Vogue collection featuring actress Jacqueline Fernandes, which comprises of the best sarees this festive season, Saluja adds further.

Both retailers and e-tailers are offering huge discounts to woo consumers. Apart from discounts, exclusive collections of apparel act as a catalyst in increasing the sales. With every festive there are new collections and trends coming up.

Commenting on the emerging fashion trends this season, Akhil Jain, Creative Director, Madame, says ‘Bling and colour trend are in this festive season. One should go for bright colours. A sequined jacket or a blazer can help enhance the look and add a touch of festivity to the whole attire. I believe it should be an important part of every woman’s wardrobe at this time of the year.”

Whether it’s a simple top or an evening gown, sequins and embroideries make it look great and works best during the festivals. Even simple plain dresses can stand out if accessorized well with bling jewellery or a bling clutch.

“Madame is known for its bright colours, which I mentioned is an essential element for the festivities. We have recently launched our premium Studio Collection, which includes a range of colours and prints along with embellishments and embroideries for a fine rich look,’ Jain shares further.

“Festive season and happiness goes hand in hand and stays throughout the year. With the winters approaching our collection gets colourful and vibrant. The best deal we offer to our clients ensembles amazing designs in the form of shararas, anarkalis, heavy draped gowns and lehenga choli. We have a customised deal for every client according their taste and preferences,” adds Cheena & Shirin Singh, Fashion Designers.

What's more, luxury retail website Darveys.com are offering heavy discounts on luxury accessories to spice up the festive mood.

In a nutshell, it can be said that with emerging fashion trends the apparel industry is expecting huge sales, be it through retailers or e-tailers.

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