The very popular US-based quick service restaurant chain, Burger King, eyes to expand its outlets to 45-50 by the end of 2015.
The very popular US-based quick service restaurant chain, Burger King, eyes to expand its outlets to 45-50 by the end of 2015. Currently it has 34 operational outlets in the country. The company launched its first outlet in November last year and since then it has been on high expansion spree and focus is on strengthening operations in cities.
The burger chain had opened its 34th outlet in Chennai last week. With this, it currently has presence in cities including Delhi NCR, Mumbai and Navi Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana, Jalandhar, Hyderabad and Chennai.
"We have been expanding fast in India since last November. We are planning to have aroun d 45-50 restaurants by the end of this year," said Rajeev Varman, CEO, Burger King India.
The Everstone Capital-led master franchisee in India is currently opening its own stores in various parts of the country and it has not so far started expanding through subfranchisee model, while the option is kept open for sub franchisee model, he added.
India offers a huge opportunity for the segment in which the company operates, he said. "The quick service restaurant is over $100 billion business opportunity and only one to two per cent of it is the organised sector. The sector is growing at 30 per cent and offers a huge opportunity," he added.
The company is looking at various brand communication activities to spread the word that the well known brand is available in the city now.
It is using technology to connect to its customers including for logistics services to offer updates to its customers including the status of an order made by the particular customer, he added.
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