Bhopal: Leading natural healthcare products major, Dabur India Limited unveiled its oldest and largest brand, Dabur Amla Hair Oil, with a sleek and consumer friendly flip-top packing today.
"It is the largest hair oil brand in the country with over 35 million consumers. The new PET bottle is sleek and curvaceous, desined to fit comfortably in the hand and it also has a flip top with a nozzle for easy application," Dabur India's Category Head, Rajat Nanda told reporters here.
The company which has a market share of 60 per cent in the hair oil segment has roped in Bollywood star Sonakshi Sinha besides Priyanka Chopra as brand ambassadors for its flagship hair oil brand.
"This is the first time in the history of the brand that two reigning beauty queens of Bollywood came together endorsing Dabur Amla Hair Oil," he said.