Leading donuts and baked food chain, Dunkin Donuts forays into the South Indian market by unveiling its outlet in Bengaluru.
Commenting on the launch, Ajay Kaul, CEO Jubilant FoodWorks , “After making an excellent connect with the young adult consumers in Delhi and Mumbai we are excited to start our south journey with our Bengaluru Launch. Today, we open our 36 restaurant in India, we plan to steadily expand in through the year across North, West and South India. With the evolution of the young adult Indian consumer, we feel very confident that Dunkin Donuts will resonate very strongly with its unique positioning in the Indian Food Service Industry.”
He further added, “Bengaluru is the perfect city for Dunkin’ Donuts & More. The city has historically got an appreciation for an evolved international vocabulary in food. This gives me confidence that new idea of food that we bring to India will be most appreciated in Bengaluru.”
Speaking at the launch Mr. Dev Amritesh, President and COO, Dunkin’ Donuts India said,“Our research shows that the evolved young adult consumer finds the Quick Service Restaurants (QSRs) in India as infantile and the coffee shops as somewhat formal and not an ideal option for food occasions. Dunkin’ Donuts in India is as an Adult QSR brand that responds sharply to the life and consumption context of the young adult consumers."