Edrington aims 10% share of Indian scotch market in 3 years

Aiming to tab the growing liquor segment, Edrington today announced a 50:50 joint venture with Gurgaon-based Kyndal group named as Edrington Kyndal to market its blended scotch whiskey 'Cutty Sark'.
Edrington aims 10% share of Indian scotch market in 3 years

NEW DELHI: Glasgow-based spirit maker Edrington is aiming to have 10 per cent of the Indian scotch market in next three years.

"We are aiming to have 10 per cent of the scotch whiskey market in India. We are growing 10 per cent per annum," said Edrington Area Director India David M Pattison.

The company had sold 2.9 million cases of scotch whiskey here in 2013.

Aiming to tab the growing liquor segment, Edrington today announced a 50:50 joint venture with Gurgaon-based Kyndal group named as Edrington Kyndal to market its blended scotch whiskey 'Cutty Sark'.

India would be the first destination outside Scotland, where Cutty Sark would be bottled.

It will be imported in bulk from Scotland and would be bottled at Kyndal's Goa facility.

Cutty Sark would also help Kyndal group, a Rs 300 crore company, to enter and expand its market in North India, said Kyndal group Managing Director Siddharth Banerji.

"With Cutty Sark, we are expecting to enter into the whiskey market of the North India. Till now we were present in Southern states of Tamil Nadu, Kerala, Andhra Pradesh and Karnaraka," he said.

Cutty Sark would be available at Rs 1,400 for 750 ml bottle in Delhi.

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