Running high on its expansion spree, Gourmet foods retailer Godrej Nature’s Basket has recently announced the launch of 3 more stores to its bouquet. This will make the total number of stores in the country to 36. The new stores have been launched in Gurgaon, Pune and Mumbai.
Commenting on the same, Mohit Khattar, MD, Godrej Nature’s Basket said, “Godrej Nature’s Basket has been a pioneer in the gourmet space for a while now and through our successful Pan- India online operations we have been able to hit our targeted revenue levels.”
“We are now happy to introduce one new store each in Pune, Mumbai and Gurgaon in order to cater the needs of discerning consumers better in select catchments in these cities,” he added.
Over the past year, the chain has expanded its existing retail stores in Delhi and Mumbai to larger spaces and has grown exponentially on its eCommerce model after the launch of its PAN India operations in September, 2015. With its new omni-channel strategy, Nature’s Basket is looking to grab new and emerging markets of the country.
Despite the fact that it delivers only non-perishable products in tier-II and tier-III cities, the average spend on an order is Rs 1,500, claims the company.