Mother Dairy, the chief milk supplier, is eyeing Rs 700 cr turnover from its horticulture business in the coming fiscal with the expected jump in sales of pulses. The company has added pulses under its brand ‘Safal’ recently, therefore expecting higher turnover from the sales.
"We are expecting a turnover of Rs 630 crore this fiscal from the horticulture business alone. In the next fiscal, we are aiming at over Rs 700 crore from this division," said Pradipta K Sahoo, Head (Horticulture), Mother Dairy.
Mother Dairy, National Dairy Development Board owned subsidiary, is selling pulses at all its Safal outlets in Delhi and National Capital Region (NCR). In the coming month, it plans to sell pulses in non-Safal outlets as well.
"We are working to enter into other markets beyond NCR and by the end of next month, our pulses will be available in Bihar, Jammu and Kashmir, Uttarakhand and Assam," added Sahoo.
Presently, Mother Dairy is selling 14 variants of pulses in the packets of one kg each in the price range of Rs 48 to Rs 125 per kg depending upon the type of pulses.
The company is the second big player after Tata Group which has entered into the market of branded pulses.
It earns half of its revenue in horticulture segment from sale of fresh fruits and vegetables, followed by sale of pulp and packed food items including jams and sauces.