India success exceeds expectations: Starbucks

Amercian coffee chain, Starbucks has expressed its increasing expectations from the Indian market, as it has completed two years of operation in the country.
India success exceeds expectations: Starbucks

Amercian coffee chain, Starbucks has expressed its increasing expectations from the Indian market, as it has completed two years of operation in the country.

Tata Starbucks, which is a 50:50 joint venture with Tata Global Beverages, had opened its first outlet in Mumbai in October 2012, as per a PTI report.

"In the last two years, we have been able to grow our brand success in India has exceeded our expectations. Our customers have really embraced us. They enjoy the unique beverages that we offer them," Starbucks Coffee President - (China and Asia Pacific), John Culver told PTI.

When PTI asked about expansion plans and delay in opening outlets, Culver said: "We are very happy with the growth rate in India. India is our fastest growing new market in our history. We pleased with the pace of growth. We are not going to chase numbers."

Soon after the launch, the company had announced its plans to open 50 outlets in the country in 2012, entailing an investment of Rs 400 crore. But the plan got delayed. At present, there are 59 Starbucks outlets in six cities in the country.

 

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