Rise of E-Grocery in India with Biggies like Tata, Amazon Entering Market
Rise of E-Grocery in India with Biggies like Tata, Amazon Entering Market

Shopping everything online is the new trend in India and the food and grocery industry is not untouched by this transition in any way. Though the initial years witnessed a dull scenario with slow retraction of startups due to many reasons that have forced them to call it quits, the year 2017 promises much more action in the segment with the online grocery market set for a big bang entry of Tata Group in the segment. Tata Group is venturing into online grocery business under Starquik brand, taking on majors like Amazon, Big Basket and Grofers that are already riding on this nascent yet rapidly growing market.

Impact of Tata’s Entry on Online Grocery Market
A pilot venture will be rolled out within the next two months as an online channel for Trent Hypermarket, an equal joint venture between Tata and British retailer Tesco. Tata Group runs three formats under Star banner — Daily, Market and Hyper. According to a company official, Trent plans to shut its smaller format Star Daily, which will help them cut costs in rentals and at the same time serve those catchment areas through online. Tata Group did not offer any comment. Since foreign direct investment is not allowed in retailing of multibrand non-food products offline or online, Tata’s latest initiative will be through Fiora Hypermarket (FHL), a subsidiary of Trent that acts as a separate service providing entity in terms of sourcing activities, warehousing and distribution.

The recent development by Tata Group has market speculating on its affects on the already existing players in the segment. However, Albinder Dhindsa, CEO and Co-Founder, Grofers, maintained, “Entry of Tata Group or any other company in the segment does not change the strategies of Grofers. 85 percent of our business comes from loyal users. We shall remain consistent with our promise of delivering low prices every day to them.” He also asserted that any new player in the category would help drive the category penetration and the e-grocery sector would benefit immensely from such developments. Hari Menon, Director, Big Basket, agreed, “Any new player entering the sector is good for the industry. It won’t affect Big Basket’s market in any way. Online grocery is a huge segment worth around UD$ 450- 500 billion, and we definitely need more and more players to address the entire market demand.”

It is interesting to note that this isn’t the first time that Tata Group is looking to venture into the online grocery market. Tata entered into online grocery market at the same time when Amazon launched KiranaNow in 2015. The e-grocery market has also seen the likes of Flipkart, Paytm Mall and Alibaba taking interests in the segment.

Tapping the Growing Market
Online food and grocery penetration is still less than 1 percent, suggesting the infancy of the category and its potential opportunity. Morgan Stanley expects online food and grocery segment to become the fastest-growing segment, expanding at a compounded annual growth rate of 141 percent by 2020 and contributing $15 billion, or 12.5 percent, of overall online retail sales. Offline players such as Reliance Fresh and Godrej Nature’s Basket have launched omni-channel initiatives, though the scale is not too big right now. But the opportunity offered by the $500 billion retail market is attractive for any player, foreign or local.

And tapping this opportune market is on the priority list of every emerging player in the segment. Grofers’ Dhindsa said, “The only way to drive consistent growth in e-grocery is through pricing. We refined our strategy in Q2 this year by focusing on a limited number of SKUs (stock keeping units), which allows us to play much better on pricing. The number of SKUs was brought down from 12,000 at peak to 6,000 now, with a focus on the most popular products. This has also allowed us to negotiate better margins as we are able to buy larger volumes and offer better prices to our customers. Moreover, while other offline/online retailers provide pricing benefits only on select days, we keep our prices low throughout the year to ensure maximum value for our customers.” Grofers had a rough 2016 during which it laid off 10 percent of its staff and trimmed its operations. However, the company’s financials have taken a turn for the better. In July last year, the company was losing Rs.7.2 crores every month on revenues of Rs.4.8 crores. “Changing our delivery model has helped reduce cost of delivery and monthly loss by 30 percent. We have built up our own systems ground up and the warehouse capacity has been scaled up to 6,00,000 sq.ft. over 22 centres in 10 cities. Armed with our own inventory which helps in better customer service and product pricing, we have built a loyal customer base that has helped us grow 20 percent month on month in the last 2 quarters,” he informed.

Food and grocery accounts for almost 50 percent of the overall retail basket in India, although general merchandise, personal and home products fill up a bulk of retailers’ profit pool. With such large share, other online retailers too are on their toes to keep the business growing. Big Basket’s Hari Menon apprises, “Big Basket is looking at scaling up its business and is already over with expanding geographical areas of operation with focus remaining on making the company stronger in the existing markets. Big Basket is present in 17 tier-II cities and 8 tier-I cities, currently. We offer a very wide range of private labels across categories, which currently contribute to around 35 percent of our business.” Menon feels that the e-grocery market is growing at a phenomenal rate and entry of more players in the segment will definitely speed up the process.

Going Forward…
Online grocery retailing is a capital intensive channel because of the need for cold storage. However, despite this challenge, it is here to stay and the retailers are working hard to drive revenue and ensure this channel witnesses growth in the long run. According to Euromonitor International, India will be the primary growth driver of online grocery retailing within Asia Pacific and in spite of local kirana stores having a strong foothold in India, e-grocery retail will prove to be an important distribution channel.

With such prospects of the segment, e-grocery retailers are equipped and have up the ante to trap the most of the available opportunity. “For the times to come, Big Basket’s focus remains to grow in every city we are present in. Secondly, we will make a lot of investments in technology in order to provide customized offerings to our customers. And finally, we are going to deepen our supply chain and focus on what we call as ‘Farmer Connect Program’ that connects us with the host of farmers we have worked with,” said Hari Menon.

The road ahead in this segment would require companies to invest in quality cold storage and a strong delivery system including training and management of delivery staff. Additionally, investing in long term liaisons with farmers directly and launching private labels will reduce operational costs. Dhindsa from Grofers maintained, “We expect monthly sales to touch Rs.80 crores by December. Our inventory model has given us a better handle on product pricing and customer service in order to attract and retain a loyal set of users. Our new range of private labels, coming in next month would help us further drive aggressive pricing across a range of new categories. We also started our labels in the general merchandise category to cater to the growing demand during the festive season. Additionally, with the increasing regional assortment of local products on our platform, our customers will have more to choose from.”

 

 

 
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Top 10 Ethnic Wear Brands in India to Give a Charm to Your Wardrobe
Top 10 Ethnic Wear Brands in India to Give a Charm to Your Wardrobe
 

The ethnic wear industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.

The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned ethnic wear brands in India, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.

When exploring the market, you'll come across a variety of options, and to help you make an informed choice, here's a list of the 10 best ethnic wear brands in India that have left a significant mark in the industry.

ethnic wear brands in India

Ethnic Wear Industry: An Overview

The Ethnic Wear Industry in India provides a vibrant and diverse range of traditional clothing options for people of all ages and backgrounds. With its rich cultural heritage, India has a long-standing tradition of ethnic wear, which has gained popularity not only within the country but also internationally. From sarees and salwar suits to lehengas and kurta pajamas, the industry offers a plethora of choices to cater to different tastes and occasions.

The ethnic wear industry in India is a thriving market, driven by factors such as changing fashion trends, increased disposable income, and a growing preference for traditional attire. It encompasses a wide range of players, including renowned brands, local artisans, and small-scale businesses. These brands and designers play a crucial role in preserving and promoting Indian traditional clothing, blending traditional craftsmanship with modern design elements.

Read Here: Ethnic Wear Market Analysis: Detailed

The industry has also witnessed a surge in online retail, with offering a convenient and accessible way to purchase ethnic wear. This has further contributed to the growth of the industry, allowing consumers from across the country and abroad to explore and purchase a wide range of traditional clothing options.

Top 10 Ethnic Wear Brands in India 2024

Here is a list of the best ethnic wear brands in India as of the 2024 update:

Biba

Biba- Ethnic Wear Brands in India

 

Biba, a renowned ethnic wear brand in India, offers a wide range of traditional clothing options for women that blend traditional craftsmanship with modern design elements. Established in 1988 by Meena Bindra, Biba has become a go-to brand for women seeking elegant and contemporary ethnic wear.

Biba's collection includes a variety of outfits, such as kurtas, salwar suits, lehengas, and sarees, catering to different occasions and preferences. The brand is known for its attention to detail, exquisite prints, and vibrant colors, which add a touch of grace and charm to its garments. Whether it's a casual gathering, a formal event, or a festive celebration, Biba offers a plethora of options to suit every woman's style and taste.

One of the key highlights of Biba's designs is the fusion of traditional and modern elements. The brand seamlessly combines traditional Indian craftsmanship, such as intricate embroidery, hand block printing, and mirror work, with contemporary cuts, silhouettes, and fabrics. This unique blend creates a perfect balance between the timeless appeal of Indian ethnic wear and the latest fashion trends.

Biba has gained immense popularity not only in India but also internationally. With its commitment to quality, innovation, and customer satisfaction, Biba has become a trusted name in the ethnic wear industry. Whether it's a classic kurta set or a stylish lehenga, Biba is the brand that offers women an opportunity to embrace their cultural heritage while staying fashionable and chic.

Libas

Libas - Ethnic Wear Brands in India 2024

 

Established as a prominent player in the ethnic wear industry, Libas offers a diverse range of traditional clothing options for women that exude elegance and sophistication. With a focus on creating garments that showcase the rich cultural heritage of India, Libas has become a go-to brand for women seeking stylish and authentic ethnic wear.

Libas understands the importance of staying true to traditional craftsmanship while also incorporating modern design elements. Their collection includes a wide array of sarees, salwar suits, lehengas, and kurtis, each crafted with intricate embroidery, vibrant colors, and luxurious fabrics. Whether it's a festive occasion, a wedding, or a formal event, Libas has something to suit every woman's taste and style.

What sets Libas apart from other brands is their attention to detail and commitment to quality. Each garment is carefully crafted to ensure a perfect fit and impeccable finish. The brand's dedication to customer satisfaction is evident in their emphasis on using only the finest materials and employing skilled artisans to create their stunning designs.

Libas has also made its mark internationally, with a growing presence in countries like the United States, Canada, and the United Kingdom. Their commitment to delivering high-quality ethnic wear has earned them a loyal customer base both in India and abroad.

Fab India

Fab India - Ethnic wear brands in India

 

Fab India is a well-known brand in India that specializes in offering a wide range of high-quality ethnic wear for men, women, and children. With its roots deeply embedded in traditional Indian craftsmanship, Fab India has become synonymous with authentic and sustainable fashion.

Fab India's collection includes a diverse array of clothing options, ranging from sarees, kurtas, and salwar suits for women, to dhotis, kurtas, and sherwanis for men. The brand also caters to children with its range of vibrant and comfortable ethnic wear.

What sets Fab India apart is its commitment to promoting traditional Indian textiles and crafts. The brand works closely with artisans and weavers across the country, ensuring that their skills and artistry are preserved and celebrated. Fab India's products are handcrafted using techniques such as block printing, handloom weaving, and embroidery, which add a unique charm to each garment.

Apart from clothing, Fab India also offers a range of home furnishings and personal care products, all made with the same dedication to craftsmanship and sustainability.

With over 300 stores in India and an online presence, Fab India makes it easy for customers to access their exquisite collection. Their ethically sourced and thoughtfully designed products have garnered a loyal customer base, making Fab India one of the top ethnic wear brands in the country.

Meena Bazaar

Meena Baazar - Ethnic Wear Brands in India 2024

 

Continuing the exploration of renowned ethnic wear brands in India, Meena Bazaar stands out as a prominent name in the industry. With a rich history dating back to 1970, Meena Bazaar has become synonymous with exquisite traditional clothing for women. Known for its timeless designs, intricate embroidery, and high-quality fabrics, the brand has successfully carved a niche for itself in the competitive market.

Meena Bazaar offers a wide range of ethnic wear options, including sarees, salwar suits, lehengas, and fusion wear. Each piece is meticulously crafted, blending traditional elements with contemporary styles. The brand's attention to detail and commitment to craftsmanship have earned it a loyal customer base across the country.

One of the key factors that sets Meena Bazaar apart is its ability to cater to diverse tastes and preferences. Whether it's a simple, elegant saree for a formal occasion or a heavily embellished lehenga for a wedding, the brand offers something for every occasion. Additionally, Meena Bazaar ensures that its collections are accessible to a wide range of customers by offering products at different price points.

In addition to its physical stores, Meena Bazaar has embraced e-commerce to reach a larger audience. The brand's online presence allows customers to browse and purchase their favorite pieces from the comfort of their homes, further enhancing the brand's accessibility and convenience.

Global Desi

Global Desi - Ethnic Wear Brands in India

 

Global Desi is a well-known Indian ethnic wear brand that offers a diverse range of fashionable clothing for women. Founded in 2007 by Anita Dongre, Global Desi aims to celebrate the rich cultural heritage of India through its trendy and contemporary designs. The brand takes inspiration from the vibrant colors, prints, and motifs of various Indian regions, creating a fusion of traditional and modern styles.

Global Desi's collection includes a wide range of clothing options, including kurtas, tunics, dresses, skirts, and bottoms. The brand is known for its attention to detail, exquisite craftsmanship, and high-quality fabrics. Each garment is carefully crafted to cater to the modern Indian woman who seeks comfort, style, and cultural significance in her wardrobe.

What sets Global Desi apart from other ethnic wear brands is its ability to strike a perfect balance between traditional aesthetics and contemporary fashion. The brand offers a unique blend of Indian and Western elements, making it suitable for various occasions and preferences.

With its extensive presence across India and an online shopping platform, Global Desi has become a go-to brand for women seeking trendy ethnic wear. The brand's commitment to promoting Indian culture and empowering local artisans has garnered it a loyal customer base. Global Desi continues to redefine the fashion landscape with its innovative designs and commitment to sustainability.

W for Woman

W for Woman - Ethnic wear brands in India

 

W for Woman is a renowned Indian ethnic wear brand that offers a wide range of fashionable clothing options for women. With its commitment to design excellence and quality craftsmanship, W for Woman has become a popular choice among fashion-conscious women across the country.

The brand's collection showcases a perfect blend of traditional aesthetics and contemporary designs, catering to the diverse needs and preferences of modern Indian women. From elegant sarees and salwar suits to trendy kurtis and fusion wear, W for Woman offers a plethora of options to elevate your ethnic wardrobe.

What sets W for Woman apart is its attention to detail and focus on creating garments that not only look good but also feel comfortable to wear. The brand uses high-quality fabrics and employs skilled artisans to ensure that every piece is crafted with utmost precision and finesse.

In addition to its exquisite collection, W for Woman also provides a seamless shopping experience through its online and offline stores. With a strong presence in major cities across India, the brand ensures easy accessibility for its customers.

Whether you are attending a festive celebration or a casual get-together, W for Woman has the perfect ethnic wear options to make you look effortlessly stylish and elegant. Embrace the charm of Indian ethnic wear with W for Woman and redefine your fashion statement.

Manyavar

Manyavar - Ethnic wear brands in India

Manyavar is a well-established Indian ethnic wear brand known for its extensive range of traditional clothing options for men. Founded in 1999 by Ravi Modi, Manyavar has become a go-to destination for men looking to add charm and elegance to their wardrobe. The brand's commitment to quality and craftsmanship has made it a favorite among Indian consumers.

Manyavar offers a wide variety of ethnic wear options, including sherwanis, kurta-pajamas, Indo-western outfits, and accessories like turbans and stoles. The brand's designs are a perfect blend of tradition and contemporary fashion, catering to the modern Indian man who wants to embrace his cultural roots while staying stylish.

One of Manyavar's key strengths lies in its ability to cater to different occasions. Whether it's a traditional wedding, a festive celebration, or a formal event, Manyavar has something to offer for every occasion. The brand's attention to detail, use of high-quality fabrics, and intricate embroidery sets it apart from its competitors.

Manyavar has also expanded its presence globally, with stores in the United States, the United Arab Emirates, Bangladesh, Nepal, and Saudi Arabia. This international expansion has allowed the brand to reach a wider audience and showcase the rich heritage of Indian ethnic wear to the world.

Anita Dongre

Anita Dongre - Ethnic Wear Brands in India 2024

 

Anita Dongre is a prominent Indian fashion designer renowned for her exquisite ethnic wear creations. With a career spanning over two decades, Dongre has established herself as one of the leading names in the Indian fashion industry. Her designs are a perfect blend of traditional craftsmanship and contemporary aesthetics, making her a favorite among fashion enthusiasts.

Dongre's brand, Anita Dongre, offers a wide range of ethnic wear options for both men and women. From stunning bridal lehengas to elegant sarees and chic Indo-western outfits, her collections cater to the diverse fashion needs of individuals. Her designs are known for their attention to detail, impeccable craftsmanship, and use of high-quality fabrics.

What sets Anita Dongre apart is her commitment to sustainability and empowerment. She believes in promoting traditional Indian crafts and supporting local artisans. Through her brand, she has provided employment opportunities to numerous skilled craftsmen, ensuring the preservation of age-old techniques. Dongre has also been actively involved in various social initiatives, focusing on education, healthcare, and women empowerment.

Anita Dongre's designs have been worn by numerous celebrities and have graced the runways of prestigious fashion events. Her brand has garnered a loyal customer base not only in India but also internationally. With her timeless and elegant creations, Anita Dongre continues to redefine ethnic wear fashion in India and beyond.

Ritu Kumar

Ritu Kumar - Ethnic wear brands in India

 

Continuing our exploration of prominent Indian fashion designers, we now turn our attention to Ritu Kumar, a renowned name in the world of ethnic wear. Ritu Kumar is a pioneer in reviving traditional Indian craftsmanship and showcasing it on a global platform. With a career spanning over five decades, she has been instrumental in preserving and promoting India's rich textile heritage.

Ritu Kumar founded her label in 1969 and since then has been a driving force behind the resurgence of Indian handlooms and handcrafted textiles. Her designs seamlessly blend traditional techniques with contemporary aesthetics, resulting in exquisite garments that are both timeless and chic.

Known for her meticulous attention to detail and fine craftsmanship, Ritu Kumar has earned a reputation for creating luxurious and elegant ethnic wear. Her collections feature a wide range of ensembles, including sarees, lehengas, salwar suits, and fusion wear, all crafted with the utmost precision and finesse.

Ritu Kumar's designs have been showcased on prestigious platforms like the Lakme Fashion Week and have been worn by celebrities and fashionistas alike. Her label has also gained international recognition, with stores across India and in cities like London, Dubai, and New York.

With her unwavering commitment to preserving traditional Indian textiles and promoting sustainable fashion, Ritu Kumar continues to be a leading figure in the world of ethnic wear.

Sabyasachi Mukherjee

Sabyasachi Mukherjee - Top Ethenic Brands in India

 

Sabyasachi Mukherjee, a prominent Indian fashion designer, is renowned for his exquisite creations in ethnic wear. Known for his unmatched craftsmanship and attention to detail, Mukherjee has carved a niche for himself in the world of fashion. His designs are a perfect blend of traditional aesthetics and contemporary sensibilities, making him a favorite among Indian celebrities and fashion enthusiasts alike.

Mukherjee's designs reflect a deep understanding and appreciation for Indian culture and heritage. He often draws inspiration from vintage textiles, handcrafted techniques, and traditional motifs, infusing them with his unique vision to create stunning ensembles. From opulent bridal lehengas and sarees to elegant anarkalis and sherwanis, his collections showcase the rich diversity of Indian craftsmanship.

What sets Mukherjee apart is his ability to create timeless pieces that transcend trends. His designs have a timeless elegance and sophistication that make them relevant for generations to come. With a focus on quality and craftsmanship, his creations are made with the finest fabrics and intricate embellishments, ensuring that each garment is a work of art.

Sabyasachi Mukherjee's designs have not only made waves in India but have also gained international recognition. His label, Sabyasachi, has become synonymous with luxury and style, attracting clients from around the world. From Bollywood celebrities to international personalities, Mukherjee's designs have graced red carpets and magazine covers, solidifying his position as one of the top ethnic wear brands in India.

The ethnic wear industry in India offers a wide range of brands that add charm to one's wardrobe.

From popular names like Biba, Libas, and Fab India to renowned designers like Anita Dongre and Sabyasachi Mukherjee, there are plenty of options to choose from.

These ethnic wear brands in india showcase the rich cultural heritage of India through their exquisite designs and craftsmanship, making ethnic wear a must-have for every fashion enthusiast.

 

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