Indian blended coffee is all set to hit the tastebuds of the global market, as Tata-Starbucks Ltd. is marketing its Indian blended coffee in the international markets, including Asia and the US, says a PTI report.
Leading beverage Tata-Starbucks Ltd. is marketing its Indian blended coffee in global markets, including Asia and the US.
The company said, “Locally sourced, roasted and packaged coffee brands are now available in our stores across Asia and online in the US to promote India's rich coffee heritage.’ Besides, this 50:50 joint venture of Starbucks Coffee Company and Tata Global Beverages Ltd, has set up 59 stores across six cities that includes Bengaluru, Chennai, Delhi, Hyderabad, Mumbai and Pune and employs about 1,000 people to serve its customers, since the US-based company's foray into the Indian sub-continent in 2012,” says an IANS report.
Meanhwhile, John Culver, Starbucks President for China and Asia-Pacific noted, "We have introduced Indian-made Arabica coffee to customers in Asia and the US as a whole bean, sourced, roasted and packaged as an Indian estate blended hot beverage.”
The Starbucks India Estates Blend Arabica beans are plucked from Tata Coffee's estates in Coorg and Chickmagalur districts across the Malnad region in Karnataka, about 250 km from Bengaluru, where the aromatic beverage originated.
"The single origin blend is a fine mix of herbal and chocolate content and represents the origin of the coffee," company's chief executive Avani Davda said on the occasion.
With chain stores established across the globe, the 43-year-old Starbucks is a premiere roaster and retailer of speciality coffee in the plantation commodity sector.
Whereas, an established part of India’s leading Tata Group, the Tata Global Beverage retails Eight O'Clock Coffee in major consuming markets across Europe and the US, besides Tata Tea and Tetley.