Fisher & Paykel to expand base in India

New Zealand-based appliances maker, Fisher & Paykel is all set to expand its foothold in the country, with a retail network of 100 distributors and presence in 25 cities by the end of next year.
Fisher & Paykel to expand base in India
New Zealand-based appliances maker, Fisher & Paykel is all set to expand its foothold in the country, with a retail network of 100 distributors and presence in 25 cities by the end of next year, says a PTI report.
 
Presently, the kitchen appliance major is operatiing mostly in metros and is now looking to enter the tier I and tier II cities like Jalandhar, Nagpur, Thiruvananthapuram, Vizag, Rajkot and Bhubaneshwar.
 
Commenting on the expansion plans, Sanjeev Wadhwa, Fisher & Paykel Appliances India, Managing Director, said:  "We would expand our presence to 25 cities from the present 15 by the December 2015. We would have a dealership network of over 100 by the end of next year," Fisher & Paykel Appliances India Managing Director Sanjeev Wadhwa told PTI.
 
The company has selected 45 trade partners to sell its range of appliances in modular kitchen and bathroom fittings. Besides, In India it sells only kitchen and household appliances in the price range of Rs 25,000 to Rs 2.25 lakh.
 
"We are looking to approach non-metro places as Jalandhar, Nagpur, Thiruvananthapuram, Vizag, Rajkot and Bhubaneshwar," added Wadhwa.
 
Futhurmore, the brand plans to expand its shop-in-a-shop concept from the present 16 to 30 by the end of 2015.
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