Furniture retailers woo 'just married'
Furniture retailers woo 'just married'


The big fat Indian wedding season is currently underway, and apart from clothes, jewellers and allied retailers, furniture retailers are also witnessing strong demand for their repertoire of products. The budget allocated for this auspicious occasion can vary between Rs 15 lakh and 5 crore, with expenditure on furniture and allied products typically accounting for about 10 per cent, point out wedding planners.

An estimated 10 million weddings take place each year in India and it reaches a peak during October till late January. And, in a bid to woo these couples who will be setting up their homes, furniture retailers are offering a range of products and promotional offers.

Leading furniture retailers also pointed out that the key trends this year include a fusion of modern and contemporary designs, along with increased interest amongst consumers for floral and geometrical motifs.

Dimple Kohli, Director and Interior Designer, Qboid Design House, said, “Consumers are increasingly selecting products that combine simplicity with ‘regency’, with lush fabrics, dramatic lighting and glided furnishings that are en vogue.”

Wedding-related buzz

The Furniture Republic is offering a ‘wedding pack’, and it allows consumers to combine various pieces of furniture, and the discount depends on the total expenditure at this chain. They are not alone, with Style Spa offering a 25 per cent reduction on its furniture range, while Home Town is offering 40 per cent cash back on various products.

And, retailers are utilising both in-store and commercials to spread greater awareness amongst consumers for their offers. Sandeep Arora, CEO, EVOK, pointed out that crystal crockery along with glass vases are popular, as well as complement the furniture in a home.

 Clearly, furniture retailers are increasingly become an integral part of the wedding season.    




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