Godrej aims at nabbing 20% of premium kitchen market

Godrej & Boyce through its recently-launched brand, Cuisine Regale, eyes to capture a 20 per cent share of the premium kitchen market in India.
Godrej & Boyce

One of India’s manufacturing majors, Godrej & Boyce through its recently-launched lifestyle modular kitchen gallery brand, Cuisine Regale, eyes to capture a 20 per cent share of the premium kitchen market in India in the coming five years.
"The growing upscale urban consumer has travelled across the world and seeks the same level of premium products that are available in global markets. To cater to these specific requirements, Cuisine Regale will make available products and services in the kitchen furnishing segment. The brand is aiming at assuming 20 per cent of the premium kitchen market share over the next five years," said Navroze Godrej, Executive Director and Head (Innovation and Strategy).
As per the company, organised kitchen market is currently crowned at Rs 1,100 crore. Of this, the premium segment accounts for Rs 300 crore and is growing at 18 per cent, year-on-year.
Launching a Cuisine Regale store in Hyderabad, its second nationally, Godrej said the company was gearing up to roll out 20 franchisee-run Cuisine Regale showrooms in the next 12 months, and take the number to 200 over the next five years.

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