The salons have introduced many new innovations for the new-age customer this wedding season. Let’s learn how they are cashing in on the existing opportunity.
Planning a wedding requires many things; a major aspect of a wedding is the bridal makeup. Many salons and spas offer special packages for bridal parties that include pedicures, hair, makeup and everything in between.
The salons have introduced many new innovations for customer satisfaction. “We have just launched our show stopping illuminate bridal collection in collaboration with Payal Khandwala which is inspired by the Lakmé Salon Bridal Show by Payal Khandwala at Lakmé Fashion Week Winter Festive 2016. All the trends for the wedding season have been kept in mind while curating this look book,” mentions Pushkaraj Shenai, CEO, Lakmé Lever.
“The makeup colour palette ranges from elegant pastels to royal reds and golds as it highlights the modern bride’s look with elegance and opulence. Complementing the make-up are modern and chic hairstyles that fit the regal bride perfectly. We have even kept in mind details like the bride’s nails. They too reflect the illuminate theme as they feature rich hues, glitter and gems, he adds.
Glowing via franchising
In the beauty industry, franchising offers many advantages like the brand recognition. Buying a beauty franchise means built-in customer awareness and respect and other resources and support necessary for success. Abhilash K Ramesh, Executive Director, Kairali Ayurvedic Group, says, “We provide training to the staff (Ayurvedic Doctors & Therapists) recruited to join the franchisee centre. On-site training to the centre-in-charge/manager/receptionist is provided by our operations manager for better performance of the franchisee centre. We also help our franchises in the marketing activities. We promote the franchise centre at our Kairali Centres websites, PR, social media etc. We also train the owner in the general field of Ayurveda so they know the product and have enough knowledge to run day-to-day operations.”