New Delhi: ORRA, India’s diamond Jewellery brand forays into the bridal segment with a new line of bridal diamond Jewellery.
While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to bridal diamond jewellery within this segment, the company said.
As per ORRA, the brand has also introduced competitive price points for its collections starting at Rs. 2 lakh for larger sets.
“ORRA has taken a focused approach to its Diamond Bridal segment. This path has been chosen after through research in understanding new India’s growing appetite for jewellery that can be worn beyond the locker. Diamond jewellery has therefore been able to lend a touch of unspoken sophistication to every woman’s wardrobe and ORRA wishes to be the forerunner in helping her make her choice for her special day with the best diamonds. We have therefore launched exquisite designs at competitive price points,” said Vijay Jain, CEO, ORRA.
The new bridal collection is available across all ORRA’s 34 stores. Further, ORRA has introduced offers including Rs. 50,000/- flat off on purchase of diamond jewellery worth Rs. 2.5 lakh and above to all customers.
ORRA has 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York.