Block printing firm Soma launches store in Hyderabad

Block printing and textile firm Soma has recently opened its new store in Hyderabad's Nungambakkam, Jubilee Hills.
Soma

Block printing and textile firm Soma has recently opened its new store in Hyderabad’s Nungambakkam, Jubilee Hills. The store showcases the rich hues of classy, elegant, timeless couture reflecting modern opulence, said the company in a press release.
Soma has created a distinct collection of products including clothing, accessories and home. Currently the company has stores in Delhi, Jaipur, Cochin, Hyderabad and Bangalore.
“We are very happy and excited about our store in Jubilee Hills. Our sole aim is to create exclusive and timeless pieces for our clients which not only reflect a style statement but also promote comfortable clothing patterns,” said Andree Pouliot, Founder, Soma.
“Our collection depicts elegance and class which is specially focused on modern day clothing. We are constantly experimenting with various colours, textures, fabrics to craft a refreshing collection for our clients. Our collection personifies a play of art with a soul to soothe the fashion senses. With our experience in fashion and lifestyle we are confident that we will redefine fashion palate in the city,” she added.
Soma products carry several geometric and abstract motifs but floral prints make a larger presence in their clothes and furnishings. With a team of designers from around the world contributing to Soma's repertoire of designs and prints, the company claims it is poised to emerge as the new age frontrunner in the handloom and luxury industry of the country.

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