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Showing 1 - 15 Articles out of 209

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

How the role of Blockchain is changing organized retail?

Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.

BY Guest author  |  Jul 23, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Vending machines are new trend in QSR biz

The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

This start-up is changing the consuming habits of millennials

Batra says that any traditional meal may have high proteins or vitamins, but not necessarily a balanced proportion as an adult would need, which Happy Ratio tries to fill the gap.

BY Shwetha Satyanarayan  |  Jun 06, 2018  |  comments ( 0 )  | 

Promod, French boutique brand to launch its online retail store in India

By 2025 Promod plans to be the top fashion brand with more than 100 retail doors.

BY Shipra Srivastava  |  Jun 04, 2018  |  comments ( 0 )  | 

7 excellent tips to convert window shoppers into potential buyers

If you want to convert more window shoppers into potential buyers, you will have to design a suitable strategy to implement on the retail floor.

BY Madhushree Chowdhary  |  May 10, 2018  |  comments ( 0 )  | 

How Can Regional Retailers Grow Their Brand?

Regional retail can help a lot the brands to sell in this market as they are easy-going connected and communicate daily with the local customers.

BY Madhushree Chowdhary  |  May 03, 2018  |  comments ( 0 )  | 

How Indian Entrepreneurs Are Building Shoe Brands With Purpose?

Indian footwear industry is the second largest in the world. Many new entrepreneurs have started reinventing the industry owing to their innovative product offerings.

BY Shipra Srivastava  |  May 01, 2018  |  comments ( 0 )  | 

How to Ensure Quality Retail Staffing?

The article sheds light on important traits to make your work easier regarding choosing the employees with the following right attitude

BY Madhushree Chowdhary  |  Apr 30, 2018  |  comments ( 0 )  | 

How New Pet Food Is Changing The Retail Shelves?

Pet food is driving steady growth due to increasing pet population, changing lifestyle and influence of western culture.

BY Shipra Srivastava  |  Mar 27, 2018  |  comments ( 0 )  |