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Marketing with a personal touch

Marketing strategies have usually been targeted at masses. However, lately the focus has shifted from masses to individuals. Direct marketing as it is tagged is the call of the day for retailers. Here is a sneak peak into what is latest…

BY Neha Malhotra  |  Nov 17, 2009  |  comments ( 1 )  | 

Advergaming the new buzzword

Do you wish to engage customers in gaining insights about your brand? Let them delve into ‘Advergaming’, a strategy to create stronger brand recall! For gamers what could be better than engaging in a game for a brand they identify with!

BY Neha Malhotra  |  Sep 17, 2009  |  comments ( 0 )  |