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Showing 1 - 15 Articles out of 622

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author  |  Oct 26, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

Why personalization is the base for customer experiences?

According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.

BY Indian Retailer Bureau  |  Sep 29, 2018  |  comments ( 0 )  | 

Unlock the Potential of the Personalized Supply Chain

The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.

BY Guest author  |  Sep 28, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

Five tips to empower retail store!

The top three stores in our mystery study include Nordstrom Men’s, Bloomingdales, and Adidas, create unique and compelling physical spaces.

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  | 

Five Insights from accessory brand Baggit for 2018

In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.

BY Sharmila Das  |  Aug 29, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

3 tips to have perfect ‘Size Guide’ for your ecommerce website!

It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  |