Interestingly while Walmart India is presently in no mood to taste water in the country's food-only retail biz, its arch rival in US and now in India, Amazon has received 100% FDI in Indian food retail biz lately.
India is a transitional market as far as biscuit consumption is concerned. With the advent of MNCs, Indian manufactures are engaged in makeover exercise not only in product offering but distribution channels as well to remain competitive.
Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers