Omni-presence in retailing translates to being present in more than one retail channel. It became one of the most successful strategiesamong retailers across the world in 2015, in orderto stay relevant.
One of the well known online retail brand, Amazon, which was engaged in testing a service to allow merchants to sell used goods on its subsidiary Junglee.com, is all set to launch the service in a few weeks.
Regulations in India don't allow e-tailers to buy the goods from manufacturers and sell them on their site. Therefore, the e-tailers have to rely on various distributors for shipping the products sold on their site.