Top Retail Brands

Anurag Rajpal

Showing 1 - 15 Articles out of 29

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan  |  Mar 31, 2018  |  comments ( 0 )  | 

Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty: Study

ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.

BY Indian Retailer Bureau  |  May 01, 2017  |  comments ( 0 )  | 

Is the New Age Marketing focusing more on Millennials than the Baby Boomers?

Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.

BY Guest author  |  Feb 03, 2017  |  comments ( 0 )  | 

Loyalty is no longer about Points; but overall Experience

Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function.

BY Guest author  |  Jan 13, 2017  |  comments ( 0 )  | 

Changing consumer behaviour a challenge for retail CEOs: FICCI-PwC report

The industry and government jointly have to find innovative solutions to satisfy consumer demand.

BY Indian Retailer Bureau  |  Sep 02, 2016  |  comments ( 0 )  | 

GirnarSoft acqui-hires management consulting firm Valueserve

Valueserve is a brain child of Yatendra Garg. The company has been empaneled with leading consulting firms such as Grant Thornton, Ernst & Young, KPMG and Deloitte.

BY Indian Retailer Bureau  |  Jul 14, 2016  |  comments ( 0 )  | 

Shopmatic’s tech-driven approach with Aramex

Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company announced a strategic partnership with Aramex.

BY Nitin Abbey  |  May 20, 2016  |  comments ( 0 )  | 

Indian Consumers Look Beyond Traditional Loyalty Programmes

According to the research, 83 percent expect high quality, consistent customer service however they interact with a brand, and 81 percent expect brands to be easy to do business with.

BY Indian Retailer Bureau  |  May 13, 2016  |  comments ( 0 )  | 

Is real time data important for consumer acquisition?

Real-time data has a big role to play in engaging with consumers, as it enables organisations to understand their customers’ behaviours and attitudes towards their services.

BY Guest author  |  Apr 02, 2016  |  comments ( 0 )  | 

Reliance expects 1,800 cr sales from Vimal brand in 3 years

In order to connect with GenY for its ready-to-wear segment besides fabrics, the brand has roped in some of country’s young entrepreneurs and startup heads.

BY Indian Retailer Bureau  |  Jan 13, 2016  |  comments ( 0 )  | 

Omni-channel to be the next big play in retail

The fast emerging e-commerce sector in India has been talked about in the business world as the next big thing to be in...

BY Indian Retailer Bureau  |  Sep 17, 2015  |  comments ( 1 )  | 

Online fashion brand American Swan appoints Sharad Thakur as its Chief Marketing Officer

American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer (CMO).

BY Indian Retailer Bureau  |  Sep 10, 2015  |  comments ( 0 )  | 

Domino’s India’s Harneet Singh Rajpal joins Zopper as Chief Business Officer

Harneet Singh Rajpal, erstwhile Senior Vice President and Head, Marketing, New Product Development, E-commerce and PR, Domino's Pizza India has joined the as Chief Business Officer. We had reported earlier that Rajpal had moved on from Domino's

BY Indian Retailer Bureau  |  Sep 08, 2015  |  comments ( 0 )  | 

Livspace raises $8Mn from existing investors Helion, Bessemer, and Jungle Ventures

This round of funding comes within months of the launch and the Series A round of $4.6 million.

BY Indian Retailer Bureau  |  Aug 11, 2015  |  comments ( 0 )  | 

Keep Calm and Flash Your Sale

A flash sale is an innovative online selling model and until The Big Billion Day, the discounted sale day of the online retailer last October, which clocked a GMV (gross merchandise value) of $100 million..

BY Nitin Abbey  |  Jul 04, 2015  |  comments ( 0 )  |