Showing 1 - 15 Articles out of 29
Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.
Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty: Study
ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function.
The industry and government jointly have to find innovative solutions to satisfy consumer demand.
Valueserve is a brain child of Yatendra Garg. The company has been empaneled with leading consulting firms such as Grant Thornton, Ernst & Young, KPMG and Deloitte.
According to the research, 83 percent expect high quality, consistent customer service however they interact with a brand, and 81 percent expect brands to be easy to do business with.
Real-time data has a big role to play in engaging with consumers, as it enables organisations to understand their customers’ behaviours and attitudes towards their services.
In order to connect with GenY for its ready-to-wear segment besides fabrics, the brand has roped in some of country’s young entrepreneurs and startup heads.
American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has roped in Sharad Thakur as its Chief Marketing Officer (CMO).
Harneet Singh Rajpal, erstwhile Senior Vice President and Head, Marketing, New Product Development, E-commerce and PR, Domino's Pizza India has joined the Zopper.com as Chief Business Officer. We had reported earlier that Rajpal had moved on from Domino's
This round of funding comes within months of the launch and the Series A round of $4.6 million.